Senior Brand Manager

Silverhills; Abbotsford; Hybrid; CAD 95,000 - 118,000; Full time

Benefits offered by this job

Career growth

Healthcare benefits

Performance bonus

RRSP matching

Free bread

Fitness incentive

Team environment

Store discounts

Social events

Job summary

Silver Hills is seeking a Senior Brand Manager to lead the brand strategy for Silver Hills Sprouted Bakery, Silver Hills Corporate, and assist with Private Label initiatives. This role requires strong leadership, strategic thinking, and the ability to drive cross-functional alignment across Sales, R&D, Compliance, Operations, and Finance.

You will oversee brand communications, social media, and participation in private label strategy, with responsibility for budgeting and travel across North

Qualifications

• 8+ years of marketing/communication experience in Consumer Goods/Food Manufacturing.
• Degree or Diploma in Business, Marketing, Communications or related discipline.
• Proven people leadership experience including coaching and development.

Responsibilities

• Lead brand strategy for Silver Hills Sprouted Bakery and Silver Hills Corporate.
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Skills

Brand management

Leadership

Communication

Analytical skills

Project management

MS Office

Education

Bachelor's degree in Business/Marketing/Communications

Tools

MS Office

Job description

POSITION: Senior Brand Manager, Silver Hills

REPORTS TO: Senior Marketing Director

We are looking for a Senior Brand Manager to join our Marketing team. This role is responsible for leading the development and execution of brand strategy and marketing initiatives for Silver Hills Sprouted Bakery, Silver Hills Corporate, and supporting our Private Label business, driving sustainable growth, strengthening brand equity, and delivering commercial results.

OPPORTUNITIES

This role operates with a high degree of ownership and autonomy, acting as the brand leader within the organization for Silver Hills Corporate, Silver Hills Sprouted Bakery and also supporting our Private Label business. You'll play a critical role in developing team capability, driving cross-functional alignment, and elevating the quality of marketing execution, while keeping leadership informed on progress, risks, and opportunities. This is an entrepreneurial environment where creativity, resourcefulness, and fresh ideas are valued, and where you'll have the chance to shape the future of our brands.

HERE IS WHO YOU ARE...

DRIVE & MOTIVATION

• You are motivated by challenges and willing to give 100% to achieve outstanding results
• You would love to work in an entrepreneurial environment where 'change' is the only constant
• You want to leave your footprint and help grow an amazing team
• You are passionate about healthy living and values which align with Silver Hills

CHARACTER & ABILITIES

• You have strong people management and leadership capabilities
• You are a persuasive and clear communicator with highly developed interpersonal skills
• You are able to work collaboratively with others in a dynamic and fast-paced environment
• You are business-minded with entrepreneurial, innovative DNA

KNOWLEDGE & SKILLS

• You have sound marketing skills in a variety of areas
• You have strong analytical and project management skills
• You have excellent computer skills including MS Office

EXPERIENCE

• You have 8+ years of experience in a marketing or communication role in Consumer Goods Products and/or Food Manufacturing environments
• You have a Degree or Diploma in Business, Marketing, Communications or related discipline field
• You have people leadership experience, including coaching and development

THINGS YOU WILL DO...

• Lead brand strategy for Silver Hills Sprouted Bakery and Silver Hills Corporate to drive the business to higher levels
• Act as the brand leader across the organization, driving cross-functional alignment with Sales, R&D, Compliance, Operations, and Finance
• Produce engaging, compelling, and consistent brand communication material and drive social media efforts
• Take part in private label strategy and account-specific execution, balancing growth with brand protection
• Lead marketing input into innovation, including launch planning, positioning, and go-to-market communication
• Manage the brand marketing budget, ensuring disciplined and effective investment, and lead trade show strategy where applicable
• Lead, coach, and develop team members, fostering accountability, ownership, and continuous improvement
• OTHER ...
• May on occasion work at various times including weekends, as the job requires
• Available to travel across North America to attend various trade shows as required (5-10%)

We offer our team members many benefits to help them achieve their goals and support our company culture:

• Opportunities for career growth and development
• Competitive Healthcare Benefits Package
• Performance Bonus and RRSP Matching
• Free delicious and healthy bread
• Fitness incentive fund to help you thrive
• Friendly and supportive work environment and an ambitious team
• Discounts at our retail store with a great selection of healthy organic products
• Company social events focused around health, great tasting food and getting together as a team

Salary - 94,600- 118,300

Want to learn more about our mission and products? Please check us out on Facebook, Instagram, and YouTube