Senior Brand Manager, Hematology

Eli Lilly and Company; Toronto; Hybrid; CAD 112,000 - 164,000; Full time

Benefits offered by this job

Pension plan

Vacation benefits

Healthcare benefits

Flexible benefits

Life insurance

Well-being program

Job summary

Eli Lilly and Company in Toronto is seeking a Senior Brand Manager for Hematology to lead brand strategy and launches for Jaypirca across indications. You will partner with Sales, Medical, Legal/Regulatory, and other teams to drive adoption, access, and patient-focused initiatives.

The role is hybrid with on-site presence in Toronto and potential travel. Eligible for Lilly Bonus Program and related compensation. Excellent opportunity for strategic leaders in pharma marketing.

Qualifications

• Bachelor’s degree in life sciences, business, marketing, or related field.
• 5+ years in pharmaceutical marketing, brand management, or commercial roles.
• Proven ability to collaborate cross-functionally and influence without authority.

Responsibilities

• Develop and execute brand strategy and launches for Jaypirca across indications.
• Lead omnichannel engagement planning and execution.
• Collaborate with Sales, Medical, Legal/Regulatory, Learning & Development, Digital, and Analytics teams.
• Monitor KPIs, brand health, and campaign performance; optimize accordingly.

Skills

Cross-functional work

Strategic thinking

Project management

Communication skills

Budget management

Education

Bachelor’s degree in life sciences, business, marketing

Job description

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work— but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Reporting to the Associate Director, Commercial Hematology, the Senior Brand Manager, Hematology will play a critical role in executing and shaping brand strategy during an exciting period for Jaypirca with multiple new indications planned. This role supports our current in-market launch of Jaypirca, tactical delivery of HCP initiatives, thought‑leader engagement, and future launch planning for various indication expansions. You will work closely with marketing leadership, cross‑functional teams, and field partners to help accelerate adoption, prepare for future launches, and establish Lilly as a key hematology player.

This is a hybrid role – onsite presence at our Toronto office will be 10 days or more per month (or at least 50% of the time), determined in collaboration with your manager and based on business needs. This role may require up to 10‑15% travel.

Qualifications

• Brand Manager: $91,500 - $134,200
• Sr Brand Manager: $111,750 - $163,900

This role is eligible for additional forms of compensation, such as participation in the Lilly Bonus Program.

This posting is for an existing vacancy.

Key Responsibilities

Brand Strategy & Execution

• Champion patient support program (PSP) enrollment as a key brand initiative; collaborate with Sales and PSP teams to drive Jaypirca uptake, remove access barriers, and ensure a seamless patient experience.
• Execute on our upcoming CLL launches and launch meetings.
• Support the development and refinement of Jaypirca’s brand strategy across future indications (CLL and MCL), aligned with Global and IBU strategic direction.
• Translate customer, competitive, and market insights into strategies that enhance both breadth of adoption and depth of use.
• Lead omnichannel engagement planning and execution, including segmentation, journey mapping, and CET.

Cross-Functional Leadership & Collaboration

• Partner with Sales, Medical, Legal/Regulatory, Learning & Development, Digital, and Analytics teams to ensure smooth execution of brand initiatives.
• Collaborate across the hematology team to ensure integration and seamless, coordinated experiences for internal partners and customers including thought leader engagement activities.

Tactical Execution & Omnichannel Activation

• Lead the development and execution of promotional tactics (VAEs, IVAs, emails, website/material updates).
• Ensure creative and campaign assets align with Lilly/Jaypirca brand standards.
• Support reimbursement milestones and listing strategy communication to field and stakeholder audiences in collaboration with PRA partners.
• Ensure all tactics meet internal and external compliance requirements (e.g., PAAB, IMC, adverse event reporting).

Field Team Support & Enablement

• Collaborate with Sales and Learning & Development to reinforce Lilly Selling Model, close product knowledge and clinical care gaps, and support in-market execution.
• Disseminate brand updates, gather field insights, and ensure ongoing alignment between the brand team and customer‑facing teams.
• Provide clear, compliant brand pull‑through guidance and support field learning workshops and training especially with future launch indications.

Performance Monitoring & Optimization

• Partner with Sales Insights and Market Research to monitor KPIs, brand health metrics, campaign performance, and field feedback.
• Recommend optimization opportunities to strengthen impact, accelerate adoption, and refine the customer experience.

Basic Requirements: Education and Experience

• Bachelor’s degree in life sciences, business, marketing, or related field.
• 5+ years of experience in pharmaceutical marketing, brand management, or commercial roles (Sales, Sales Insights, Learning & Development, Digital, or similar).
• Proven ability to collaborate cross‑functionally and influence without authority.
• Excellent interpersonal, written, and verbal communication skills.
• Strong strategic thinking, project management skills, and comfort operating in a fast‑moving, highly dynamic market.
• Business acumen skills – budget management, strategic trade‑offs, development and monitoring of lead metrics.

Additional Skills & Preferences

• Previous pharmaceutical product launch experience an asset.
• TA experience: understanding of hematology/oncology, along with the competitive environment in CLL and/or MCL is an asset.
• Bilingualism is an asset.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $91,500 - $163,900.

Full‑time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance).

• eligibility to participate in a pension plan
• vacation benefits
• eligibility for healthcare benefits
• flexible benefits (if applicable) life insurance and death benefits
• certain time off and leave of absence benefits
• well‑being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

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