Senior Digital Marketing Manager, Immunology

Eli Lilly and Company; Toronto; On-site; CAD 65,000 - 164,000; Full time

Benefits offered by this job

Pension plan

Vacation benefits

Healthcare benefits

Well-being programs

Job summary

Lilly Canada is seeking a Senior Digital Marketing Manager to lead omnichannel campaigns across HCP and consumer audiences, driving brand awareness and revenue growth. You will coordinate strategy, budgeting, and partnerships, ensuring compliance with Health Canada and PAAB standards while leveraging data-driven insights.

Three levels are offered (Associate to Manager) with compensation reflecting experience.

Qualifications

• 3-5 years of digital/omnichannel marketing experience.
• BA/BS degree from a recognized Canadian or equivalent institution.
• Strong data analysis skills with proficiency in analytics platforms.
• Excellent written and verbal communication skills (English required).
• Experience with CRM platforms (Salesforce, HubSpot, or Veeva).

Responsibilities

• Develop and execute omnichannel digital marketing strategies across HCP and consumer segments.
• Plan and manage DTC campaigns: paid search, display, programmatic, video, social, and email.
• Partner with cross-functional teams to translate priorities into integrated campaigns.
• Drive innovation by piloting emerging platforms and marketing technologies.
• Monitor campaign performance and ROI; collaborate with analytics to evaluate effectiveness.

Skills

Digital marketing

Omnichannel

Data analytics

CRM platforms

Project management

Education

BA/BS degree

Tools

Google Analytics

Adobe Analytics

Salesforce

HubSpot

Veeva

Job description

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Lilly Canada is currently looking for a Senior Digital Marketing Manager to support its objectives in Immunology, specifically across Gastroenterology and Rheumatology. The Digital Marketing Manager leads the planning, execution, and optimization of omnichannel digital marketing campaigns across HCP and consumer audiences. This role drives brand awareness, customer engagement, and revenue growth by leveraging data-driven insights, emerging digital platforms, and integrated marketing strategies. The position ensures alignment with organizational objectives, Canadian regulatory standards (Health Canada, PAAB), and corporate governance.

At Lilly Canada, we have three levels for this positions based on the candidate’s experience, background, and qualifications. The expected compensation is:

• Associate: $64,875 - $95,150
• Sr Associate: $83,250 - $122,100
• Manager: $111,750 - $163,900

This role is eligible for additional forms of compensation, such as participation in the Lilly Bonus Program.

This posting is for an existing vacancy.

Key Responsibilities

Strategy & Campaigns

• Develop and execute omnichannel digital marketing strategies across HCP and consumer segments
• Plan and manage DTC campaigns: paid search, display, programmatic, video, social, and email
• Partner with cross-functional teams to translate strategic priorities into integrated campaigns
• Drive innovation by piloting emerging platforms and marketing technologies

Analytics & Optimization

• Monitor campaign performance, consumer behaviour trends, and competitive insights
• Collaborate with Business Insights and Analytics to evaluate campaign effectiveness

Operations & Budget

• Manage resource allocation and a defined marketing budget with ROI evaluation and reporting
• Ensure timely, cost-efficient execution of marketing programmes
• Coordinate and manage external agencies and Canadian media vendors
• Work closely with global and above country colleagues to leverage synergy and share key learnings
• Oversight of a virtual sales professional

Compliance & Governance

• Ensure all initiatives align with Health Canada, PAAB, and ASC advertising standards
• Adhere to PIPEDA and CASL requirements for digital communications
• Complete all company-based and job-related training within required timelines

Qualifications Required

• 3-5 years of digital/omnichannel marketing experience
• BA/BS degree from a recognized Canadian or equivalent institution
• Strong data analysis skills with proficiency in Google Analytics, Adobe Analytics, or similar platforms
• Excellent written and verbal communication skills (English required)
• Demonstrated ability to manage multiple projects in deadline-driven environments
• Knowledge of Canadian advertising regulations (PAAB, ASC, Health Canada)
• Experience with CRM platforms (Salesforce, HubSpot, or Veeva)

Preferred

• MBA or graduate certificate in Digital Marketing
• Bilingual proficiency (English/French) greatly preferred
• Experience working in a matrix structure
• Familiarity with PIPEDA and CASL compliance
• Strong storytelling, branding capabilities, with a stakeholder-first mindset
• Experience in the pharmaceutical, biotech, or healthcare sector in Canada

If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lillydoes not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is

$64,870 - $163,900

Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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