Associate Digital Capability & Technology

Eli Lilly and Company; Toronto; Hybrid; CAD 67,500 - 147,400; Full time

Benefits offered by this job

Comprehensive benefits program

Eligibility for company bonus

Flexible benefits

Job summary

Eli Lilly and Company is seeking an Associate Digital Capability & Technology in Canada to lead the search and user-experience strategy. This hybrid role requires onsite presence in Toronto 10 days or more per month, and focuses on digital experiences and capabilities for top medicines.

The ideal candidate will have 5–8 years of digital experience, strong SEO/SEM expertise, and proven success in managing search performance. Eli Lilly offers comprehensive benefits and competitive compensation ranging from $67,500 to $147,400, reflective of the candidate's qualifications.

Qualifications

• 5–8 years of digital experience, ideally in regulated industries.
• Proven track record in search performance management and digital audience growth.
• Familiarity with AI-driven search formats is a strong differentiator.

Responsibilities

• Define and execute Canada's search and user-experience strategy.
• Own Canada's end-to-end online search strategy for key medicines.
• Lead digital web and search workstreams for top priority brands.

Skills

SEO/SEM strategy

Web product ownership

UX/CX strategy

AI-driven search formats

Digital experience

Education

University degree

Advanced credential in digital marketing, UX, or technology

Tools

SEMrush

Google Search Console

Adobe Experience Manager

Adobe Analytics

Job description

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life‑changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

About the Role

Canada's digital health landscape is evolving rapidly — patients and healthcare professionals expect to find trusted medicine information at the top of every search result. As our Associate Digital Capability & Technology you will own and implement the capability that makes this happen.

You will define and execute Canada's search and user‑experience strategy, lead cross‑functional projects for our highest‑priority brands, and shape how Lilly Canada shows up across all digital surfaces — from organic search results and disease‑education platforms to AI‑generated search experiences. You will also represent Canada in global IBU Search and Web forums, ensuring local realities inform global strategy.

This is a builder’s role. You will create the playbooks, set the KPIs, drive the roadmap, and own the outcomes.

This is a hybrid role – onsite presence at our Toronto office will be 10 days or more per month (or at least 50% of the time), determined in collaboration with your manager and based on business needs.

Qualifications

At Lilly Canada, we have three levels for this positions based on the candidate’s experience, background, and qualifications. The expected compensation is:

• Associate: $65,700 - $99,000
• Sr Associate: $83,250 - $122,100
• Manager: $100,500 - $147,400

This role is eligible for additional forms of compensation, such as participation in the Lilly Bonus Program.

This posting is for an existing vacancy.

What You Will Own

Search Capability Leadership

• Own Canada's end‑to‑end online search strategy — SEO, SEM, AEO/GEO — for key Lilly medicines and disease‑education properties, with the mandate to “win” in search for priority therapeutic areas
• Define and continuously evolve the Canadian Search Operations Playbook, covering content optimization, technical SEO, AI‑driven search (AEO/GEO), paid search governance, and performance benchmarking
• Monitor the rapidly changing search landscape — including AI Overviews and generative engine optimization — and proactively adapt the playbook to maintain competitive positioning
• Represent Lilly Canada in the Global Search team, contributing local market insights and co-developing frameworks applicable across markets

Web Product Ownership

• Contribute to the implementation evolution of Lilly Canada's web product portfolio from experience design through technical build and deployment
• Define the Canadian Operations Playbook, setting standards for experience design, technical build governance, implementation processes, and quality assurance
• Lead experience design decisions (information architecture, UX patterns, content strategy, accessibility) in partnership with agency and IBU stakeholders
• Oversee technical builds and implementation, ensuring alignment with corporate platforms (Adobe Experience Manager, SFMC, Adobe Analytics) and full compliance with PAAB, ASC, CASL, and Health Canada requirements
• Represent Lilly Canada in the Global Web team central organization, bringing local product perspective to global discussions as well as manage Canadian Roadmap of new and enhancement release cycles

Cross‑Functional Brand Project Leadership

• Lead digital web and search workstreams for top‑priority brands (e.g., Zepbound, Mounjaro, Taltz) from strategy through execution
• Partner with brand teams, medical, regulatory, and agency partners to deliver compliant, insight‑driven digital experiences on time and on budget
• Embed web and search thinking into brand planning cycles early, acting as the digital SME at the brand table

Performance & Governance (WGLL)

• Design and implement a KPI framework — aligned to Global What Good Looks Like (WGLL) benchmarks — to measure search ranking, web engagement, content performance, and UX effectiveness
• Contribute to build and maintain dashboards and reporting cadences that surface actionable performance insights for brand teams, the Digital leadership team, and senior stakeholders
• Set up and monitor KPIs in close partnership with Global, ensuring Canada's performance data contributes to global benchmarking

What We’re Looking For

Experience

• 5–8 years of digital experience, with demonstrated expertise in SEO/SEM strategy, web product ownership, and UX/CX strategy — ideally in regulated industries (pharmaceutical, healthcare)
• Proven track record owning search performance at scale, with measurable results in organic ranking, paid search efficiency, or digital audience growth
• Experience managing web product roadmaps and leading cross‑functional teams design and technical implementation projects
• Familiarity with AI‑driven search formats (AI Overviews, AEO, GEO) and how generative AI is reshaping digital engagement is a strong differentiator
• Experience working within or alongside global digital teams is an asset
• University degree required; advanced credential in digital marketing, UX, or technology is an asset

Technical Skills

• Hands‑on proficiency with SEO and SEM tools: SEMrush, Google Search Console, or equivalent
• Working knowledge of web CMS platforms, preferably Adobe Experience Manager (AEM)
• Solid grounding in web analytics (Adobe Analytics or GA4), tag management (Adobe etc.), and performance measurement frameworks
• Understanding of Canadian digital compliance requirements: PAAB, ASC, CASL, Health Canada regulations
• Able to read and interpret technical briefs and communicate tradeoffs between UX, technical feasibility, and compliance to non‑technical stakeholders

Leadership Competencies

• Strong cross‑functional project leadership — able to align medical, regulatory, brand, and agency stakeholders with clarity and momentum
• Comfortable operating in a global matrixed environment; skilled at representing Canada's interests in global forums while staying grounded in local market nuance
• Outstanding communicator — able to translate search and UX complexity into business language for senior leadership audiences
• High accountability: sets clear commitments, delivers on them, and holds agency and cross‑functional partners to the same standard
• Comfortable making data‑informed decisions under ambiguity and advocating for them with conviction

Why This Role, Why Now

Lilly Canada is investing in digital search and web as a core business capability — not a supporting function. The digital engagement model we are building positions Canada as a market that designs its own strategy. This role is at the centre of that shift.

Search is evolving rapidly with generative AI. Brands that move now will own the digital shelf. You will have the mandate, the resources, and the global connectivity to build something that genuinely matters for patients and HCPs across Canada.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $67,500 - $147,400.

Full‑time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well‑being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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