Global Brand Programs Lead — Strategy, Storytelling & Impact

Clark Builders; Vancouver; Hybrid; CAD 126,000 - 165,000; Full time

Benefits offered by this job

Health & wellbeing

Financial wellbeing

Time & Flexibilit y

Family support

Growth, community & gear

Job summary

Arc’teryx in North Vancouver is seeking a Senior Manager, Global Brand Programs to shape how the brand is expressed globally across stories, moments, and experiences. You will lead strategic brand frameworks, direct the storytelling calendar, and partner across Brand, Product, Creative, Community, and Marketing to ensure consistency and cultural relevance.

You will manage a high‑performing team, drive global GTM strategies, and influence brand integrity while enabling local relevance through

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications or related field.
• 8+ years of global-brand marketing experience in outdoor industry.
• Proven people management and team leadership experience.
• Strong connection to outdoor culture and product landscape.
• Track record of building strategic marketing plans for global brands.
• Entrepreneurial mindset with ability to innovate and solve problems.
• Excellent collaboration with cross-functional teams and partners.

Responsibilities

• Stewarding the long‑term global brand positioning, narrative, and strategic priorities in partnership with Brand Strategy leadership.
• Owning the global storytelling calendar at a strategic level, ensuring clarity of intent and alignment to brand objectives.
• Driving a compelling Global Brand Content and distribution strategy that expands reach, engagement and brand impact.
• Influencing the direction of the brand’s Circularity initiatives across the organization, working with cross functional partners to drive growth.
• Leading and developing team members, enabling high performance and career development.
• Designing and owning the strategic frameworks that guide global brand programs and seasonal priorities.

Skills

Brand strategy

People management

Global brand marketing

Outdoor industry knowledge

Education

Bachelor's degree in Marketing/Advertising/Communications or related field

Job description

Arc’teryx in North Vancouver is seeking a Senior Manager, Global Brand Programs to shape how the brand is expressed globally across stories, moments, and experiences. You will lead strategic brand frameworks, direct the storytelling calendar, and partner across Brand, Product, Creative, Community, and Marketing to ensure consistency and cultural relevance.

You will manage a high‑performing team, drive global GTM strategies, and influence brand integrity while enabling local relevance through