Brand & Design Creative Lead for Premium Campaigns

Baskits Inc.; Toronto; On-site; CAD 41,000 - 58,000; Full time

Job summary

Baskits Inc. in Toronto, Ontario, is seeking a Creative Lead, Brand & Design who can think big and design beautifully—someone with refined taste to shape Baskits’ visual identity while also delivering high-quality creative assets.

This role blends creative direction with hands-on design across digital, print, photography, and brand marketing. You’ll collaborate with marketing, ecommerce, and production to maintain a premium, cohesive presence that converts during the busy Q4 holiday season and

Qualifications

• 5+ years in graphic design, art direction or brand design for premium or lifestyle brands.
• Portfolio showing strategic thinking and executional craft.
• Strong ecommerce, digital marketing and performance-driven creative understanding.
• Experience directing photography, video or visual storytelling for campaigns, including reels.
• Ability to balance multiple projects, meet deadlines, and deliver detail-oriented work.
• Collaborative mindset and openness to feedback to grow a brand.

Responsibilities

• Lead the creative vision across brand touchpoints: web, ads, email, social and print.
• Coordinate with production for organized, on-schedule product photography.
• Direct photography on set, in hands, flat lay and lifestyle shoots.
• Concept and execute seasonal and evergreen campaigns conveying gifting elegance.
• Mentor a small team: photographer, designer and part-time photo editor.
• Plan workflow, provide daily direction, and ensure high-quality output.
• Design digital assets: web banners, paid ad creatives, landing pages, promo graphics.
• Translate briefs into compelling concepts with marketing partners.
• Direct in-house photoshoots to maintain consistent styling and brand.
• Maintain Baskits’ brand guidelines across channels.
• Manage timelines, feedback, and approvals to meet brand and performance goals.
• Collaborate with freelance designers, photographers and external partners.
• Stay current on design, ecommerce and luxury-brand trends.

Skills

Graphic design

Art direction

Brand design

Portfolio

Ecommerce

Digital marketing

Performance-driven creative

Photography direction

Video direction

Reels

Creative direction

Collaboration

Project management

Figma

CRM systems

Photoshop

Illustrator

InDesign

Canva

Tools

Photoshop

Illustrator

InDesign

Canva

Figma

CRM systems

Job description

Baskits Inc. in Toronto, Ontario, is seeking a Creative Lead, Brand & Design who can think big and design beautifully—someone with refined taste to shape Baskits’ visual identity while also delivering high-quality creative assets.

This role blends creative direction with hands-on design across digital, print, photography, and brand marketing. You’ll collaborate with marketing, ecommerce, and production to maintain a premium, cohesive presence that converts during the busy Q4 holiday season and