Senior Bilingual Marketing Manager

Wawanesa Insurance; Montreal; Hybrid; CAD 105,000 - 115,000; Full time

Job summary

Wawanesa Insurance is seeking a Field Marketing Manager to enhance its brand presence in Quebec. This role involves planning and executing marketing strategies, managing campaigns, and building relationships with brokers. The ideal candidate will have extensive marketing experience, be fully bilingual, and possess strong strategic thinking and communication skills.

Benefits

Annual bonus plan

Generous vacation time

Personal days

Premium free benefits

Pension plan

Qualifications

• 8+ years of marketing experience, with at least 3 years in B2B field marketing.
• Fully bilingual (French and English).
• Proven track record in marketing programs that drive acquisition and retention.

Responsibilities

• Develop and execute integrated regional marketing plans.
• Support business development priorities and drive pipeline revenue.
• Track and analyze the effectiveness of marketing initiatives.

Skills

B2B marketing

B2C marketing

Strategic thinking

Communication

Interpersonal skills

Campaign management

CRM software

Digital marketing

Education

Post-secondary diploma in business, marketing, communications, or related field

Tools

SEO

Social media

Email marketing

Content marketing

WRIKE

Job description

Working Business Language : Bilingual in French and English. This role is considered a head-office role and will be required to communicate with internal and external stakeholders across Canada where the primary business language for this role is English. As such, the successful candidate must be fully proficient in English.

Salary : At Wawanesa, salary is only one component of a holistic, comprehensive and competitive offering that we provide to our employees. In addition to salary, full-time and part-time permanent employees are eligible for an annual bonus plan, leave of absence top-up programs and provided with generous vacation time, personal days, premium free benefits and pension plan.

The salary offered for this role is determined with consideration to various factors, including but not limited to : your work location, local labour market conditions, external market salary data, internal pay equity and the knowledge, skills, experience and anticipated proficiency in the role. The salary offered is estimated to be within the following range : $105,000- $115,000. Candidates with salary expectations outside of the range are still encouraged to apply.

About Us

At Wawanesa, we're proud to offer a hybrid work environment that offers flexibility to our employees in balancing in-office (2 days per week OR 15 hours per week in a Wawanesa office) and remote work. You may work from Montreal, QC.

The Wawanesa Mutual Insurance Company ("Wawanesa Mutual"), founded in 1896, is one of Canada's largest mutual insurers, with over $3.5 billion in annual revenue and assets of $10 billion (CAD). Wawanesa Mutual, with its National Headquarters in Winnipeg, is the parent company of Wawanesa Life, which provides life insurance products and services throughout Canada, and Western Financial Group, which distributes personal and business insurance across Canada. Wawanesa proudly serves more than 1.7 million members in Canada, and we are home to more than 3,600 employees distributed across the Canadian regions and communities where we operate. We give back to organizations that strengthen communities, donating more than $3.5 million annually to charitable organizations, including over $2 million annually in support of people on the front lines of climate change. To learn more visit wawanesa.com.

We are currently looking for dedicated, driven, and enthusiastic individuals who thrive in an environment that welcomes change and are looking for an opportunity for diverse experience and advancement on a growing team.

Job Overview

The Field Marketing Manager will act as the primary driver to plan, execute, and oversee integrated marketing activities for Quebec to grow Wawanesa's brand presence and strengthen existing relationships with members and brokers. The role will also support local broker and member acquisition and retention efforts. This role is part of the Marketing and Communications department, and reports to the Manager, Broker Marketing and will work closely with the regional business development teams, Corporate Marketing, Communications, and other internal stakeholders to ideate, facilitate, and execute in region events, sponsorships, and marketing campaigns.

Job Responsibilities

• Develop and execute an integrated regional marketing plan aligned with overall marketing and regional business development objectives.
• Support and align with the business development team's priorities and focus on driving pipeline and revenue. Understand and deploy different marketing strategies and plans to build brand awareness and strengthen relationships with brokers.
• Integrated Campaign Management : Creating and implementing marketing campaigns tailored to the specific needs and preferences of the target audience in the region. Adapt national campaigns to the region's needs in partnership with Corporate Marketing and local agencies.
• Develop region specific brand and product campaigns, and support the execution of local community, sustainability, and regional specific brand-building initiatives.
• Establishing and nurturing relationships with key stakeholders, including local brokers, business development partners, and local influencers.
• Providing local business development support through facilitating the creation of presentations, product guides, and other collateral.
• Plan and execute local events, trade shows, and sponsorships to drive brand awareness and lead in partnership with Corporate Events and Marketing teams and regional business development teams.
• Tracking and analyzing the effectiveness of Field Marketing initiatives, measuring campaign success, and making data-driven decisions to optimize marketing strategies.
• Research, monitor regional competitor and regulatory activities and industry trends.
• Identify and capitalize on market trends, competitor activities, and opportunities for growth within the region.
• Adapt marketing materials and communications to meet Bill 96 requirements, ensuring all content is professionally translated and culturally sensitive for the Quebec region.

Qualifications

• Post-secondary diploma in business, marketing, communications, or related field.
• 8+ years of marketing experience with at least 3 years in a B2B field marketing role in the insurance industry or a similar B2B2C model.
• Fully bilingual (French and English).
• B2B and B2C marketing experience required.
• Proven track record of designing and developing successful marketing programs that drive acquisition and retention efforts across the full product lifecycle.
• Demonstrated ability to think strategically and translate strategies into actionable plans.
• Strong communication and interpersonal skills, with the ability to build relationships at all levels.
• Demonstrated expertise managing campaign activity including the allocation and management of campaign budgets.
• Events experience an asset.
• Proven experience with customer relationship management (CRM) software, and digital marketing tools and tactics, including SEO, social media, email marketing, and content marketing and marketing planning tools (WRIKE) is an asset.
• Strong writing and verbal communications skills.
• Proven ability to thrive in an agile, matrixed, and evolving organization and industry.
• Strong team player, with ability to influence as well as adapt.
• Experience in insurance sector an asset.
• Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.
• Flexible and willing to travel within the designated region as required.

LI-Hybrid #LI-AF1

Wawanesa is proud to be one of Manitoba's Top Employers, a Kincentric Best Employer in Canada and a Forbes Best Employer in Canada recognizing an exceptional place to work!