Senior Manager, Marketing & User Acquisition

Tencent; Montreal; On-site; USD 99,000 - 183,000; Full time

Job summary

Tencent is seeking a User Acquisition Marketing Specialist to join their Global Publishing Team. This role involves developing marketing strategies for user acquisition across multiple gaming platforms, managing advertising budgets, and leveraging data-driven insights to optimize performance. Ideal candidates will have over 5 years of experience in the gaming industry and a strong creative mindset.

Benefits

Signing bonuses

Relocation assistance

Stock units

Medical insurance

401(k) plan

Qualifications

• Over 5 years of experience in UA deployment for console or PC games.
• Experience in global game channel deployment and budget management.
• Creative content development and execution experience in gaming.

Responsibilities

• Develop and execute global marketing strategies for user acquisition.
• Manage global advertising paid media and monitor efficiency metrics.
• Plan global marketing events to increase game awareness and sales.

Skills

Data-driven mindset

Creative content development

Market analysis

Job description

Tencent Games was launched in 2003 and has since grown into a leading global platform for game development, publishing, and operations. We are dedicated to providing high-quality interactive entertainment experiences to players and currently offer more than 140 games, including PUBG MOBILE, Call of Duty: Mobile, League of Legends, Arena of Valor, and Alchemy Stars, to hundreds of millions of players across over 200 countries and regions.

Level Infinite

Level Infinite is a global game publisher offering a comprehensive network of bespoke services for games, development teams, and studios worldwide. We aim to deliver engaging and original gaming experiences to a global audience, whenever and wherever they choose to play, fostering a community of inclusivity, connection, and accessibility. The brand provides a wide range of services and resources to our developer and partner network to help unlock the full potential of their games. Level Infinite publishes breakout hit games like PUBG MOBILE and Goddess of Victory: NIKKE, and collaborates on titles such as Warhammer 40,000: Darktide, Dune: Awakening, and Nightingale. To learn more, visit our website and follow us on Twitter, Facebook, Instagram, and YouTube.

About the Role

As part of the Global Publishing Team, you will collaborate with studio leads, community management, and regional/global publishing teams to develop and execute marketing plans aimed at user acquisition for multiple titles across Level Infinite's global markets and platforms (PC, consoles, mobile).

Job Responsibilities :

1. UA Campaigns : Develop and execute global marketing strategies, including market research, target audience analysis, brand positioning, and promotional plans to generate user acquisition. Collaborate with internal teams and partners to ensure timely and high-quality game release execution.
2. Manage global advertising paid media for console and PC titles, overseeing planning, creative design, and production of UA materials, and monitor advertising efficiency metrics. Be familiar with mainstream paid media channels, matching game characteristics with channel features, integrating marketing resources, and quantifying results.
3. Plan and organize global marketing events, including trade shows, media activities, and social media promotions, to increase game awareness and sales, in collaboration with the Audience Manager.
4. Leverage creator programs to amplify UA plans.
5. Creative management : Generate advertising material concepts and develop creative solutions tailored to different regions and deployment stages based on regional market plans.
6. Lifecycle : Collaborate with Market Intelligence to accelerate UA based on game lifecycle opportunities, including promotions, pricing, and partnerships.
7. UA Intelligence : Use data-driven approaches, research trends, competitors, and audience demands in Western markets to develop strategies. Analyze market data and sales trends to optimize marketing and sales performance.
8. Budget : Manage the global marketing budget, ensuring efficient resource allocation and achievement of marketing objectives.

Job Requirements :

1. Over 5 years of experience in UA deployment for console or PC games, covering the entire game lifecycle.
2. Experience in global game channel deployment, user growth, or related brand and market penetration growth with budget management.
3. Data-driven mindset with experience in data analysis.
4. Creative content development and execution experience in gaming.
5. Requires international travel.

The base pay range for this position in the specified states is $99,600 to $182,260 per year, with actual pay depending on location, knowledge, skills, and experience. Compensation packages may include signing bonuses, relocation, stock units, and other benefits such as medical, dental, vision, life insurance, 401(k), vacation, holidays, and sick leave, adjusted per location and employment status.