Senior Attribution & Measurement Strategy Lead

Toronto

Hybrid

CAD 186,000 - 236,000

Full time

8 days ago

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Job summary

LinkedIn is seeking a Senior Manager for Marketing Measurement Strategy and Testing in a hybrid or remote capacity. You will lead attribution strategies, manage cross-functional programs, and partner with Data Science, Marketing performance, and FP&A to deliver scalable measurement models.

The role emphasizes driving adoption, governance, and ROI across B2B marketing initiatives. Based in Canada or the US, this position reports to the Marketing Measurement team and offers flexible work

Qualifications

8+ years of marketing experience in GTM, Ops, or Analytics.
5+ years in a data analytics role.
BA or BS degree or equivalent experience.

Responsibilities

Become the program manager and ‘go-to’ for our in-house attribution model and its roadmap.
Drive adoption and change management for attribution methodologies across the org.
Present measurement outcomes and ROI recommendations to executives.
Own a multi-year implementation roadmap for attribution capabilities.
Coordinate cross-functional dependencies and executive updates.
Partner with Data Science, DGOps, and FP&A to reflect business needs in models.
Develop and communicate the ROI lift from model adoption in operations.

Skills

Analytical skills

Quantitative skills

Project management

Education

Bachelor's degree or equivalent

Tools

SQL

Data Warehousing

CRM systems

Measurement visualization platforms

Revenue systems

Job description

The role emphasizes driving adoption, governance, and ROI across B2B marketing initiatives. Based in Canada or the US, this position reports to the Marketing Measurement team and offers flexible work

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