Marketing Analytics & AI Strategist (Hybrid/Remote)

Poka EN; Montreal; Hybrid; CAD 70.000 - 95.000; Vollzeit

Benefits dieser Stelle

Hybrid work policy

Remote work option outside local radii

MacBook Pro and home office stipend

Zusammenfassung

Poka is seeking a marketing analytics professional to own funnel measurement, attribution, and AI-powered workflows. You will build dashboards in HubSpot and Supermetrics for cross-functional teams and design an attribution framework to maximize conversion efficiency.

The role emphasizes hands-on data work, collaboration with RevOps, and evaluating new martech. Hybrid work is available across Canada, with in-office expectations near Montreal.

Qualifikationen

• 4–6 years in marketing analytics, marketing operations, or a growth-focused analytics role, ideally in B2B SaaS or enterprise technology.
• HubSpot Marketing Hub experience beyond report-pulling with workflows, lifecycle stages, and attribution issues.
• Experience with cross-channel data connectors like Supermetrics or similar.
• Established or significantly improved a marketing attribution model.
• Paid media analytics across LinkedIn and Google; able to derive actionable insights.
• Hands-on with AI tools in marketing (e.g., 6sense, OpenAI integrations).
• Proficient in Excel/Sheets; SQL and Looker experience are advantages.
• Ability to translate analytical findings to non-technical stakeholders.

Aufgaben

• Own funnel performance reporting across MQL/MQA volume and quality, pipeline contribution by source and segment, and conversion rates; provide clear interpretation of numbers.
• Build and maintain dashboards in HubSpot and Supermetrics for Marketing, Sales, and RevOps use—ensuring accuracy and relevance.
• Design and implement a marketing attribution framework aligned with RevOps and across channels.
• Analyze paid media performance across LinkedIn and Google; recommend budget shifts with rationale.
• Use AI tools to automate routine analytics while preserving judgment for complex tasks.
• Identify and fix funnel gaps, data hygiene issues, and lifecycle stage inconsistencies with RevOps and HubSpot admin.
• Collaborate with campaign leads to set measurement frameworks and deliver post-campaign retrospectives.
• Evaluate new martech and AI tools for real-world problem solving and ROI.

Kenntnisse

Marketing analytics

Marketing operations

Growth analytics

HubSpot

Supermetrics

Attribution modeling

Paid media analytics

AI tools in marketing

Excel/Sheets

SQL

Ausbildung

Bachelor's degree in Marketing/Analytics

Tools

HubSpot Marketing Hub

Supermetrics

Looker

SQL

Google Analytics

Jobbeschreibung

Poka is seeking a marketing analytics professional to own funnel measurement, attribution, and AI-powered workflows. You will build dashboards in HubSpot and Supermetrics for cross-functional teams and design an attribution framework to maximize conversion efficiency.

The role emphasizes hands-on data work, collaboration with RevOps, and evaluating new martech. Hybrid work is available across Canada, with in-office expectations near Montreal.