Programmatic Manager

Wpp; Montreal (administrative region); Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Health coverage

Retirement savings plans

Dental and vision coverage

Paid time off

Mental health awareness and wellness

Job summary

WPP Media in Montreal, Quebec is seeking a Programmatic Manager to oversee day-to-day campaign activities for assigned brands and clients. You will manage planning, setup, activation, and optimization across programmatic channels, building strong relationships with agency teams, clients, and partners.

You will leverage DSP platforms (DV360, The Trade Desk, Xandr, Amazon DSP) to develop media strategies, monitor performance, and deliver insights.

Qualifications

• Deep understanding of programmatic advertising and inventory sources.
• Ability to explain recommendations using data and rationale.
• Familiarity with ad serving and verification platforms.

Responsibilities

• Oversee day-to-day campaign activities for assigned brands and clients.
• Manage planning, setup, activation, and optimization of programmatic campaigns.
• Build relationships with agency teams, clients, and partners.
• Leverage DSP platforms to develop media strategies and analyze performance.
• Communicate media plan requirements and ensure accurate implementation.

Skills

Programmatic industry knowledge

DSP proficiency

Data-driven recommendations

Communication & collaboration

Attention to detail

Tools

DV360

The Trade Desk

Xandr

Amazon DSP

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Programmatic Manager is responsible for overseeing all day-to-day campaign activities for assigned brands and clients. This individual is accountable for account management, planning, setup, activation, and optimization of programmatic campaigns.

The Programmatic Manager builds and maintains strong relationships with agency teams, clients, and partners. Using a variety of programmatic platforms, they contribute to the planning, execution, and analysis of digital campaigns. This multidisciplinary role combines client service, planning, activation, and media investment optimization to drive strong results across all programmatic channels.

Responsibilities

• Ensure campaign timelines are met at every stage of the process, including planning deadlines, creative asset delivery, and campaign launches.
• Manage campaigns and accounts from initial briefing through post-campaign reporting, including planning, platform setup, and activation.
• Participate in strategic discussions regarding new campaigns and support RFP responses when required.
• Leverage programmatic expertise and knowledge of DSP capabilities to develop effective media strategies.
• Ensure media plan requirements are properly communicated to relevant teams and accurately implemented within the appropriate platforms.
• Work across various technology platforms, including DSPs, MediaOcean, proprietary tools, and measurement and analytics platforms.
• Build and maintain positive, collaborative relationships with internal and external stakeholders.
• Utilize optimization tools and resources to achieve performance objectives and ensure full campaign delivery. Recommend alternative solutions when necessary.
• Manage and optimize campaigns according to established best practices, including pacing, performance, and quality management, either directly within platforms or by supporting coordinators.
• Maintain detailed documentation of campaign optimizations, learnings, and insights.
• Stay up to date on developments within the programmatic ecosystem, including industry partners and their value propositions.
• Actively participate in client meetings, brainstorming sessions, and presentations.
• Contribute to innovation by proposing new ideas, processes, and enhancements to services, planning approaches, and operational workflows.
• Support the growth and development of team coordinators through mentorship, training, vendor meetings, and coaching on campaign setup and optimization.

Skills & Qualifications

• Ability to manage multiple priorities, deadlines, and client requests simultaneously.
• Strong understanding of the programmatic industry, including the advantages and limitations of major platforms and inventory sources such as Open Exchange, PMP, Deals, and Programmatic Guaranteed.
• Excellent knowledge of leading DSPs and their capabilities, including DV360, The Trade Desk, Xandr, and Amazon DSP.
• Ability to explain and justify recommendations using data, analysis, and sound strategic rationale.
• Familiarity with ad serving and ad verification platforms, as well as reporting processes.
• Excellent communication and collaboration skills.
• Passion for problem-solving and digital media.
• Strong attention to detail and executional excellence.
• Proficiency in the Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Advanced Excel skills, including pivot tables, formulas, and data visualization.

Professional Experience

• 2–3+ years of hands-on experience managing and optimizing programmatic campaigns on platforms such as The Trade Desk, DV360, Amazon DSP, or other DSPs.
• DSP certifications are considered an asset but are not required.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our people so they can perform at their best. We are as committed to employee growth as we are to responsible media investment. WPP Media employees can leverage the global WPP Media and WPP network to pursue their passions, expand their connections, and stay at the forefront of marketing and advertising. We offer a variety of Employee Resource Groups and regularly host in-office events celebrating team achievements, sharing innovative ideas, and recognizing important milestones and cultural celebrations.

Our benefits package includes competitive health coverage, group retirement savings plans, dental and vision coverage, generous paid time off, preferred partner discounts, and dedicated mental health awareness and wellness days.

WPP Media is an equal opportunity employer and considers all applicants without discrimination or preferential treatment. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to grow and advance in their careers.

We believe the best work happens when we are together, fostering creativity, collaboration, and connection. As a result, we follow a hybrid work model, with teams typically working in the office approximately four days per week. If you require accommodations or flexibility, please discuss this with the recruitment team during the interview process.

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