Senior Associate, Media Relations

Resolute Digital, a Weber Shandwick Company; Toronto; Hybrid; CAD 55,000 - 62,000; Full time

Job summary

Weber Shandwick Canada is seeking a Senior Associate to join our Earned Media team in Toronto. We’re a passionate, diverse group protecting and promoting iconic brands, with a fun, collaborative culture. With 2–3 years’ experience, you’ll help craft campaigns that earn coverage and activate influencer and social programs.

You’ll develop and execute innovative PR campaigns, build relationships with media and content creators, monitor trends, and measure KPIs to drive tangible results for clients.

Qualifications

• Approximately 2-3 years of experience in agency, communications or marketing.
• Digitally savvy with a good understanding of media and social landscape.
• Proven ability to garner coverage and conversations for brands or organisations.
• Familiarity with media databases and journalist-led tools.
• Strong written, verbal communication, presentation, collaboration and problem-solving skills.

Responsibilities

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands.
• Support the development and execution of social media and influencer strategies and proposals.
• Identify and build relationships with media, influencers and content creators to tell client stories.
• Identify outlets and platforms to propel earned-first storytelling for clients.
• Monitor media and industry issues, distill insights from coverage and conversations.
• Develop strategic messaging for client issues and reputational risks.
• Develop and track KPIs to measure campaign success and ROI.

Skills

Media relations

Social media

Communication skills

Presentation

Collaboration

Problem solving

Education

Bachelor's degree in communications or related field

Tools

Media databases

Journalist tools

Influencer databases

Job description

Weber Shandwick is currently seeking a Senior Associate to join our Earned Media team in Toronto. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands - and has fun while doing it!

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies. You love the thrill of the pitch, building relationships with media and influencers, and immersing themselves in social media, culture and technology trends to drive impact for brands.

With 2-3 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results. If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is a PRovoke Media’s Canadian Agency of the Year winner, IABC Canadian Large Agency of the Year (five years in a row!), and boasts the most exciting client list of any agency in the country.

Responsibilities include but not limited to:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
• Work with the Earned Media team and client leads to support the development and execution of social media and influencer strategies and proposals
• Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for clients’ issues and reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• A degree in communications or a related discipline

About Weber Shandwick

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Salary Range: $55,000 - $62,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.