Account Director, Integrated Media Strategy

Weber Shandwick; Toronto; On-site; CAD 95,000 - 130,000; Full time

Job summary

Weber Shandwick's Toronto office is seeking a Director, Integrated Media to drive earned media strategies for iconic consumer brands in Canada. You will lead cross-functional teams, shape cultural conversations, and deliver high-energy consumer events.

You are a seasoned media strategist with 7+ years in PR/agency, expert in social media, influencer relations, and multi-channel campaigns, mentoring others and guiding client partnerships.

Qualifications

• Seasoned media strategist with 7+ years in PR/agency.
• Proven ability to lead earned-media campaigns for lifestyle and beverage brands.
• Strong understanding of social media, influencer relations and creator ecosystems.

Responsibilities

• Lead the overarching earned media strategy for lifestyle and food & beverage clients.
• Design and drive integrated campaigns across paid, earned, traditional, and social media.
• Mentor and coach a team of media professionals and collaborate with cross-functional teams.
• Oversee budgets, staffing, KPIs, and client satisfaction to ensure program profitability and impact.

Skills

Lifestyle expertise

Client counsel

Integrated media

Digital creator ecosystems

Leadership

Media relations

Written communication

Public relations

Education

University degree in Public Relations, Communications, Journalism or related field

Job description

Job Description

Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Earned Media

Job Description

Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.

The Toronto office is looking for a Director, Integrated Media

a strategic, vision-driven communications leader responsible for driving integrated media strategies, providing high-level client counsel, and managing major client accounts. In this role, you will lead cross-functional teams to shape cultural conversations for iconic consumer brands in Canada, bringing creative stories to life and executing high-energy consumer events.

About You:

You are a seasoned media strategist, client partner, and team leader who thrives at the intersection of culture, news, and brand purpose. You know how to elevate earned-first creative concepts into multi-channel campaigns that command attention and drive measurable business impact on lifestyle and food & beverage brands. Driven by a deep passion for the digital landscape, you bring an intuitive understanding of social media dynamics, modern influencer strategies, and creator relations to the table. You possess a deep understanding of today's complex stakeholder dynamics and bring a nuanced perspective on how brands build trust with consumers, creators, media, and corporate stakeholders alike. If you are an inspiring mentor, a passionate builder of client relationships, and a champion of brave, culturally resonant storytelling, we want to hear from you.

Responsibilities

• Strategic Integrated Media & Campaign Leadership
  
  
  
  • Lead the overarching earned media strategy for our clients, specifically in the lifestyle and food & beverage space. You will help to design integration across paid and earned media, inclusive of traditional media, emerging media (e.g., Substack), and social media, by creating programming built to be shared and amplified across platforms.
  
  
  • Craft strategies and narratives that resonate with the clients’ audiences, guiding their brand’s voice through trend cycles, and major cultural conversations.
  
  
  • Bring a deep obsession of social media, creator culture, and influencer relations to drive modern strategies that turn cultural moments into high-impact brand success.
  
  
  • Generate a consistent pipeline of story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage, leveraging your network of media and influencer contacts.
  
  
  • Counsel on brand reputation, media landscapes and crisis communications.
  
  
  
  


• Client and IAT Collaboration
  
  
  
  • Develop a strong understanding of the client’s business and objectives, working collaboratively with strategists and creative teams to deliver innovative solutions.
  
  
  • Work with members of an IAT to ensure collaboration between media, PR and marketing agencies and clients, and bring an earned-first perspective to the work.
  
  
  
  


• Talent Leadership, Coaching & DEI
  
  
  
  • Directly manage, mentor, and coach a team of media professionals. Serve as a role model and guide for junior team members, helping to develop their skills and drive results.
  
  
  • Champion an inclusive, collaborative team dynamic that embraces diverse perspectives, actively participating in agency DE&I initiatives and inclusive hiring practices.
  
  
  
  


• Operational & Financial Management
  
  
  
  • Oversee major account budgets, staffing allocations, fee projections, and SOW developments to ensure program profitability, prevent scope creep, and optimize agency resource utilization.
  
  
  • Establish comprehensive campaign KPIs and frameworks that measure earned media impact against overarching client business objectives.
  
  
  
  

Preferred Experience

• Lifestyle and Food & Beverage Expertise: Deep understanding of consumer & lifestyle affairs (brand storytelling, consumer media relations, trend integration, lifestyle/culture PR).


• Client Counsel, IAT & Relationship Management: Demonstrated ability to build trust and rapport at all levels.


• Integrated Media & Cultural Intelligence: Deep understanding of the modern media landscape, digital creator ecosystems, and pop culture trends; strong ability to identify emerging news hooks and leverage media intelligence/influencer platforms effectively.


• Critical Thinking & Problem-Solving: Asks probing questions, anticipates roadblocks, and exercises sound judgment to resolve complex client or operational challenges swiftly and diplomatically.


• Operational Excellence & Precision: Proven ability to manage multi-faceted campaigns under tight deadlines; meticulous attention to detail across written deliverables, logistics, budget tracking, and performance measurement.


• Collaborative Leadership & Energy: A proactive, solutions-oriented team player who brings positive energy to cross-functional teams; skilled at coaching junior staff, resolving cross-team friction, and cultivating a high-performing, inclusive work culture.


• Written & Executive Communication: Exceptional writing and editing skills across diverse formats—from media pitches and messaging frameworks, client presentations, and influencer briefs.


• Public relations experience of 7+ years. Agency experience strongly preferred.


• University degree in Public Relations, Communications, Journalism or related field.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Salary Range: $95,000 - $130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Salary Range: $95,000 - $130,000