Senior Associate, Earned Media & Influencer Campaigns

Weber Shandwick; Toronto; On-site; CAD 55,000 - 62,000; Full time

Job summary

Weber Shandwick in Toronto seeks a Senior Associate to join our Earned Media team and help develop and execute integrated PR campaigns for Canadian and global brands. You will build relationships with media, influencers and content creators to bring stories to life.

With 2–3 years of agency or communications experience, you will craft compelling storytelling, monitor media coverage, and measure results using meaningful KPIs.

Qualifications

• Approximately 2–3 years of experience in an agency, communications or marketing environment.
• Digitally savvy, with a good understanding of the overall media and social media landscape.
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions.
• Familiarity with media and/or influencer databases, journalist-led tools and resources.
• Self-motivated, well-organized and resilient to changing timelines, requests and deliverables.
• Strong written, verbal communication, presentation, collaboration and problem-solving skills.
• A degree in communications or a related discipline.

Responsibilities

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands.
• Work with the Earned Media team and client leads to support the development and execution of social media and influencer strategies and proposals.
• Identify and build relationships with media, influencers and content creators to bring our clients' stories to life through trusted voices.
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients.
• Monitor media outlets, understand industry issues that affect our clients, and distill meaningful insights from media coverage and social conversations.
• Monitor issues and help develop strategic messaging for clients' issues and reputational risks.
• Develop and track meaningful KPIs to measure campaign success and ROI.
• Participation in office-wide initiatives, seminars and meetings to foster professional learning and development.

Skills

Media relations

Influencer outreach

Social media savvy

Written communication

Verbal communication

Project management

Team collaboration

Education

Bachelor's degree in communications

Tools

Media databases

Job description

Weber Shandwick in Toronto seeks a Senior Associate to join our Earned Media team and help develop and execute integrated PR campaigns for Canadian and global brands. You will build relationships with media, influencers and content creators to bring stories to life.

With 2–3 years of agency or communications experience, you will craft compelling storytelling, monitor media coverage, and measure results using meaningful KPIs.