Senior App Store Specialist (ASO & Ads)

AppGrowly; Canada; Remote; CAD 160,000 - 190,000; Full time

Benefits offered by this job

Equal opportunity employer

Job summary

AppGrowly is seeking a seasoned ASO and mobile user acquisition specialist to own store optimization for iOS and Android. You will craft keyword strategies, write compelling titles and descriptions, and run experiments to boost rankings and conversions.

You will manage Apple Search Ads and Google Ads with real budgets, analyze results, and report honestly on what works. Collaboration with design and engineering will refresh screenshots, previews, and icons.

Qualifications

• Minimum 5+ years in ASO or mobile user acquisition.
• Hands-on experience with App Store Connect and Google Play Console.
• Apple Search Ads and Google Ads campaigns managed with real budgets.
• Strong analytical skills and honest reporting.
• Excellent writing: concise, persuasive store listings.

Responsibilities

• Research keywords and write titles, subtitles, descriptions and keyword fields for stores.
• Plan and run store experiments: Product Page Optimization and Custom Product Pages on the App Store, store listing experiments on Google Play.
• Brief and review screenshots, app previews and icons with design and engineering.
• Manage Apple Search Ads and Google Ads app campaigns: structure, keywords, bids, budgets and negative keywords.
• Measure what changed (rankings, conversion rate, cost per install, revenue) and report it clearly.
• Keep every listing and ad within Apple's and Google's policies.

Skills

ASO (App Store Optimization)

Analytical skills

Copywriting

Transparent reporting

Tools

App Store Connect

Google Play Console

Apple Search Ads

Google Ads

Job description

Own how our apps are found and chosen on the App Store and Google Play: keywords, listings, screenshots and experiments, plus our paid campaigns on Apple Search Ads and Google Ads.

What you'll do

• Research keywords and write titles, subtitles, descriptions and keyword fields for both stores.
• Plan and run store experiments: Product Page Optimization and Custom Product Pages on the App Store, store listing experiments on Google Play.
• Brief and review screenshots, app previews and icons with design and engineering.
• Manage Apple Search Ads and Google Ads app campaigns: structure, keywords, bids, budgets and negative keywords.
• Measure what changed (rankings, conversion rate, cost per install, revenue) and report it clearly.
• Keep every listing and ad within Apple's and Google's policies.

What you bring

• 5+ years in app store optimization or mobile user acquisition.
• Hands-on experience with App Store Connect and Google Play Console.
• Apple Search Ads and Google Ads app campaigns you've managed with real budgets.
• Strong analytical skills and honest reporting: you say what worked and what didn't.
• Excellent writing: short, clear copy that persuades without overpromising.

Nice to have

• Writing store listings in French.
• Education or utility apps.
• SQL or spreadsheet modelling for cohorts and payback.

CA$160,000 – CA$190,000 base salary per year

AppGrowly is an equal opportunity employer. We welcome applications from people of every background, including Indigenous peoples, racialized people, women, people with disabilities and 2SLGBTQIA+ people.

Accommodations are available on request for candidates with disabilities at every stage of hiring. Tell us what you need in your application, or at any time after.