Senior Analyst, CRM & Marketing Automation

Element Fleet Management; Mississauga; On-site; USD 62,000 - 86,000; Full time

Job summary

An established industry player is seeking a passionate Salesforce Marketing Cloud Specialist to join their innovative marketing team. In this role, you will manage and optimize the Salesforce Marketing Cloud platform, driving customer engagement through personalized campaigns. With a focus on collaboration and creativity, you will develop multi-channel marketing strategies that align with business objectives. If you thrive in a dynamic environment and are eager to contribute to transformative projects, this opportunity is perfect for you. Join a culture that values empowerment and innovation, and make a meaningful impact in the fleet management industry.

Benefits

Comprehensive health and welfare benefits

Paid time-off programs

Culture of innovation and empowerment

Qualifications

• 5+ years in digital marketing, specializing in Salesforce Marketing Cloud.
• Proven experience in campaign management and data segmentation.

Responsibilities

• Manage and optimize Salesforce Marketing Cloud for personalized campaigns.
• Collaborate with teams to create engaging email templates and landing pages.

Skills

Digital Marketing

Salesforce Marketing Cloud

Email Marketing Best Practices

Data Analysis

Problem Solving

Project Management

Communication

Education

Bachelor’s degree in Marketing

Salesforce Certified Administrator

Tools

Salesforce Marketing Cloud

HTML

CSS

AMPscript

Job description

Get started on an exciting career at Element!

Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.

Salesforce Marketing Cloud Specialist (SF Admin certification also required)

What We Need

Element Fleet Management is seeking a Salesforce Marketing Cloud Specialist with Salesforce Administrator Certification, strong technical acumen, who is ready to take on an integral role in supporting the development of innovative and client focused campaigns on our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our Salesforce Marketing Cloud (SFMC) platform to execute personalized marketing campaigns, drive customer engagement, and support our overall marketing strategy. This role requires a deep understanding of SFMC, email marketing best practices, and the ability to collaborate with cross-functional teams to achieve business objectives.

The Marketing Cloud Specialist will play a critical role in the transformation and modernization of owned-digital channel marketing for Element. If you are a passionate Salesforce professional, ready to contribute to innovative implementations, we invite you to apply and be a key player in our Salesforce journey.

A Day in the Life

General requirements:

• Well-versed in digital marketing, with at least 5 years specializing in Salesforce Marketing Cloud
• Proven experience in designing and implementing digital marketing architectures
• Strong background in managing and optimizing marketing campaigns, particularly within B2B

Campaign Management:

• Develop, execute, and optimize multi-channel marketing campaigns using Salesforce Marketing Cloud.
• Manage end-to-end campaign processes, including planning, segmentation, testing, deployment, and reporting.
• Collaborate with marketing, design, and content teams to create engaging email templates and landing pages.

Audience Segmentation:

• Utilize SFMC tools to create targeted audience segments based on customer data and behavior.
• Implement dynamic content and personalization strategies to enhance customer engagement.

Data Management:

• Ensure the integrity and accuracy of customer data within the SFMC platform.
• Work with data teams to integrate and synchronize data across systems.
• Conduct regular audits to maintain data quality and compliance with data privacy regulations.

Automation and Optimization:

• Design and implement marketing automation workflows and journeys.
• Continuously monitor campaign performance and optimize for better results.
• Conduct A/B testing to identify best practices and improve campaign effectiveness.

Analytics and Reporting:

• Generate detailed reports on campaign performance, including key metrics and ROI analysis.
• Provide actionable insights and recommendations based on data analysis.
• Present findings to stakeholders and suggest improvements for future campaigns.

Technical Expertise:

• Stay current with the latest SFMC features and best practices.
• Troubleshoot technical issues related to SFMC and email deliverability.

Compliance and Security:

• Understanding of data protection regulations (e.g., CASL, CAN-SPAM) and experience implementing compliance measures.
• Knowledge of security best practices within the Salesforce Marketing Cloud environment.

Functional Qualifications

Strategic Thinking:

• Ability to understand business objectives and align marketing strategies with overall organizational goals.
• Develop and execute marketing plans that contribute to the achievement of key performance indicators.

Problem Solving:

• Strong problem-solving skills to address technical challenges and optimize marketing processes.
• Proactively identify issues and provide effective solutions.

Communication and Collaboration:

• Excellent communication skills to convey technical concepts to non-technical stakeholders.
• Ability to collaborate with cross-functional teams and build strong working relationships.
• Evangelize the spirit of transformation across the team so that it's a part of every marketer's job, and permeates everything that we do.

Training and Documentation:

• Provide training sessions for end-users and team members on Salesforce Marketing Cloud features and best practices.
• Create and maintain documentation for configurations, workflows, and processes.

Continuous Learning:

• Stay updated on the latest Salesforce Marketing Cloud features, industry trends, and best practices.
• Proactively seek opportunities for professional development and certification. The ideal candidate has Marketing Cloud Email Specialist and Marketing Cloud Account Engagement Certification.

Qualifications

• Bachelor’s degree in Marketing, Business, Information Technology, or related field.
• Salesforce Certified Administrator (certification required).
• 2+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).
• Proficiency in HTML, CSS, and AMPscript for email design and customization.
• Strong understanding of email marketing best practices and CAN-SPAM regulations.
• Experience with data segmentation, CRM, and data integration.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong project management skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.

The hiring base salary range for this position is $62,600 - $86,000 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data.

What’s in it for You
• A culture of innovation, empowerment, decision-making, and accountability.
• Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles).
• Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles).

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.

Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to [e-mail] or call [phone].