Senior CRM Manager (Reactivations) - Remote

INDI Staffing Services; Toronto; Remote; CAD 85,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Senior CRM Manager, where you'll lead the Reactivations team, driving significant revenue growth in a dynamic B2B environment. This role offers you the autonomy to implement strategies that leverage comprehensive data resources, while collaborating with Marketing, Engineering, and Analytics teams. With a focus on maximizing re-engagement and exploring innovative channels, you'll play a pivotal role in achieving ambitious revenue targets. Enjoy a flexible work environment that fosters creativity and innovation, and take advantage of tailored compensation and generous leave policies. If you're ready to make a substantial impact, this opportunity is for you.

Benefits

Flexibility in work location

Tailored Compensation

Access to tech-driven tools

Autonomous workflow

Generous leave policies

Diversity & Inclusion initiatives

Mentorship and growth opportunities

Qualifications

• 4+ years of CRM or Lifecycle Marketing experience.
• 5+ years in Email Marketing, Demand Gen, or Growth Marketing.
• 2+ years in leadership roles managing teams.

Responsibilities

• Design and improve user experience for reactivation efforts.
• Manage campaigns to maximize re-engagement and revenue.
• Propose new channels based on research for reactivation.

Skills

CRM Experience

Email Marketing

Demand Generation

Leadership

Analytical Skills

Education

Degree in a quantitative field

Tools

SQL

Email Marketing Tools

SEO

SEM

Job description

Senior CRM Manager (Reactivations) - Remote

Senior CRM Manager (Reactivations) - Remote

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At INDI, we're passionate about empowering individuals and businesses worldwide. Our cutting-edge recruiters connect leading companies with top talent, fostering a dynamic environment where innovation thrives. Join us in shaping the future of work.

Overview of the role:

The Sr. CRM Manager position focuses on leading the Reactivations team, one of the company's most impactful revenue-driving areas. This role requires a data-driven, hands-on approach with ownership of both strategy and execution in a B2B environment. The position oversees a team that currently generates over $50M annually in revenue, with objectives to double that figure in 2025. As one of the company's highest-leverage growth initiatives, this role benefits from strong execution support and direct investment from the CEO and CMO. The position offers significant autonomy in strategy implementation, access to comprehensive data resources, and full leadership support while collaborating with Marketing, Engineering, and Analytics teams in a fast-paced, results-focused remote environment.

Key responsibilities:

- Designing and continuously improving the user experience for dormant leads across all reactivation efforts.

- Managing existing campaigns and trigger flows to maximize re-engagement conversion and revenue growth.

- Proposing new channels and triggers based on research to drive higher reactivation success.

- Staying current on trends and sharing insights to help the team evolve and improve.

Requirements:

- CRM Experience: 4+ years with CRM or Lifecycle Marketing.

- Marketing Background: 5+ years in Email Marketing, Demand Gen, or Growth Marketing.

- Leadership: 2+ years in leadership roles with team management experience.

- Technical Skills: Basic knowledge of SQL, Email Marketing, SEO, and SEM.

- Industry Focus: Experience in B2B Marketing.

- Analytical Abilities: Strong analytical skills with a data-driven mindset.

- Language Proficiency: Native or Bilingual level of English.

Additional skills preferred:

- Marketing Operations: Experience with marketing analytics, ops, and/or automation.

- Industry Knowledge: Experience in the IT / Staffing industry.

- Education: Degree in a quantitative field (e.g., STEM, Economics, etc.)

• Flexibility: Choose where and how you work for enhanced creativity and innovation.

• Tailored Compensation: Personalize your earnings to suit your financial goals.

• Tech-Driven Tools: Access cutting-edge resources for seamless collaboration and productivity.

• Autonomous Workflow: Take control of your schedule to achieve work-life balance.

• Well-being: Enjoy generous leave policies for rest and rejuvenation.

• Diversity & Inclusion: Thrive in a diverse and inclusive environment.

• Collaboration: Engage with industry leaders for collective growth.

• Development: Access mentorship and growth opportunities for continuous advancement.

If you are interested in being part of a team composed of the best professionals and working 100% goal-oriented in an innovative environment, but with the structure and resources of a multinational market leader, do not hesitate to apply!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Staffing and Recruiting

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