Senior Advisor, Promotion

ia; Quebec; Hybrid; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Flexible group insurance plans

Competitive retirement savings program

Employee share purchase plan

Vacation program, wellness days, and个人

Telemedicine services

Job summary

iA Financial Group is seeking a Senior Advisor, Promotion, to lead go-to-market marketing strategies for insurance and savings solutions in Canada. You will develop campaigns, create sales tools, and collaborate with product, sales, and communications teams to maximize impact.

The role requires 6–8 years of experience, exceptional writing, and strong French and English skills. A marketing or business degree is essential, with hybrid work options across Quebec and Montreal.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or equivalent.
• 6–8 years of relevant experience in a similar role.
• Exceptional writing skills; ability to simplify complex concepts.
• Strong strategic thinking, analytical capabilities, problem‑solving, and judgment.
• Autonomy, influence-based leadership and strong interpersonal skills.
• Fluent in French; advanced English required for cross‑Canada collaboration.

Responsibilities

• Lead high-impact go-to-market strategies from concept through execution.
• Design multi-channel marketing campaigns engaging audiences and measuring results.
• Develop marketing content, sales tools, and value propositions.
• Collaborate with product experts, sales teams, and communications partners.
• Influence marketing direction with creativity and market insight.
• Measure campaign performance and optimize results.
• Manage multiple projects simultaneously while meeting deadlines.

Skills

Marketing strategy

Go-to-market strategy

Written communication

Strategic thinking

Analytical skills

Project management

Client focus

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

Microsoft Office

Copilot

Job description

Job Description

Build the Future with Us

Are you passionate about marketing, communications, and go-to-market strategy? Do you enjoy transforming ideas into impactful initiatives that drive business results? Are you motivated by putting the client first?

As a Senior Advisor, Promotion , you will play a key role in the commercialization of our insurance and savings solutions. You will help develop compelling marketing strategies, innovative campaigns, and sales enablement tools that directly contribute to the success of our distribution networks.

This position offers an excellent opportunity to showcase your expertise and maximize your potential within a caring and trusted organization. Here, people and their development are at the heart of our priorities, creating an environment that fosters collaboration and innovation.

What You Will Accomplish with Us

• Lead high-impact go-to-market strategies from concept through execution
• Design multi-channel marketing campaigns that engage audiences and deliver measurable results
• Develop marketing content, sales tools, and value propositions that simplify complex concepts and showcase our solutions
• Collaborate closely with product experts, sales teams, and communications partners
• Influence marketing direction through creativity, strategic thinking, and market insight
• Measure campaign performance and continuously optimize results
• Manage multiple projects simultaneously while meeting tight deadlines

What Could Accelerate Your Success in This Role

• Is recognized for strong expertise in marketing, communications, and commercialization
• Stands out for exceptional writing skills and the ability to simplify complex concepts
• Demonstrates strong strategic thinking, analytical capabilities, problem-solving skills, and sound judgment
• Is recognized for autonomy, influence-based leadership, and strong interpersonal skills
• Holds a bachelor's degree in Marketing, Business Administration, Communications, or an equivalent discipline
• Has a minimum of six to eight years of relevant experience in a similar role
• Possesses excellent French communication skills, both spoken and written
• Has strong proficiency with Microsoft Office tools and Copilot
• Has an interest in financial services and business-related challenges
• Thrives in a dynamic environment and can effectively manage multiple priorities
• Has knowledge of financial products, considered a significant asset
• Has experience working with distribution networks, considered an asset
• Advanced English and French language proficiency is required, as the incumbent will be expected to collaborate with sales teams across Canada, participate in numerous meetings conducted in English and or French, and prepare written documents and marketing materials in English and French on a regular basis.

Why You'll Love Working With Us

A workplace where learning and development are combined with a collective pursuit of excellence;

Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth;

A healthy, safe, equitable, and inclusive environment where individuals can thrive and reach their full potential;

The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits

• Flexible group insurance plans
• Competitive retirement savings program
• Employee share purchase plan
• Vacation program, wellness days, and personal development days
• Telemedicine services
• Employee and Family Assistance Program
• Ergonomic furniture program
• Performance bonus
• Discounts on iA products
• And much more!

Location(s)

• Quebec / 1080, Grande Allee West

Other Possible Location(s)

• Montreal / 1981 McGill College Avenue

Company

iA Financial Group

Posting End Date

2026-10-08

Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we're a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it's by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we're invested in you.

* iA Fin