Senior Advisor, Promotion

Iaawg; Quebec; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible group insurance plans

Competitive retirement savings program

Employee share purchase plan

Vacation program, wellness days, and个人

Job summary

iA Financial Group is seeking a Senior Advisor, Promotion to lead go‑to‑market strategies and design impactful multi‑channel campaigns for insurance and savings solutions. You will develop marketing content, sales tools, and value propositions, collaborating with product, sales, and communications teams to drive performance across Canada.

The role emphasizes strong French communication, cross‑team collaboration, and the ability to manage multiple priorities in a dynamic environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or equivalent
• Six to eight years of relevant experience in a similar role
• Excellent written and spoken French; strong English is required for cross‑Canada collaboration

Responsibilities

• Lead high‑impact go‑to‑market strategies from concept through execution
• Design multi‑channel marketing campaigns that engage audiences and deliver measurable results
• Develop marketing content, sales tools, and value propositions that simplify complex concepts
• Collaborate with product experts, sales teams, and communications partners
• Influence marketing direction through creativity and market insight
• Measure campaign performance and optimize results
• Manage multiple projects with tight deadlines

Skills

Marketing strategy

Go-to-market

Campaign design

Sales enablement

Multichannel marketing

Written communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Tools

Microsoft Office

Copilot

Job description

Job Description Build the Future with Us

Are you passionate about marketing, communications, and go-to-market strategy? Do you enjoy transforming ideas into impactful initiatives that drive business results? Are you motivated by putting the client first?

As a Senior Advisor, Promotion, you will play a key role in the commercialization of our insurance and savings solutions. You will help develop compelling marketing strategies, innovative campaigns, and sales enablement tools that directly contribute to the success of our distribution networks. This position offers an excellent opportunity to showcase your expertise and maximize your potential within a caring and trusted organization. Here, people and their development are at the heart of our priorities, creating an environment that fosters collaboration and innovation.

What You Will Accomplish with Us

As a Senior Advisor, Promotion, you will be at the heart of our mission. Key responsibilities include:

• Lead high-impact go-to-market strategies from concept through execution;
• Design multi-channel marketing campaigns that engage audiences and deliver measurable results;
• Develop marketing content, sales tools, and value propositions that simplify complex concepts and showcase our solutions;
• Collaborate closely with product experts, sales teams, and communications partners;
• Influence marketing direction through creativity, strategic thinking, and market insight;
• Measure campaign performance and continuously optimize results;
• Manage multiple projects simultaneously while meeting tight deadlines.

What Could Accelerate Your Success in This Role

We are looking for someone who:

• Is recognized for strong expertise in marketing, communications, and commercialization;
• Stands out for exceptional writing skills and the ability to simplify complex concepts;
• Demonstrates strong strategic thinking, analytical capabilities, problem-solving skills, and sound judgment;
• Is recognized for autonomy, influence-based leadership, and strong interpersonal skills;
• Holds a bachelor’s degree in Marketing, Business Administration, Communications, or an equivalent discipline;
• Has a minimum of six to eight years of relevant experience in a similar role;
• Possesses excellent French communication skills, both spoken and written;
• Has strong proficiency with Microsoft Office tools and Copilot;
• Has an interest in financial services and business-related challenges;
• Thrives in a dynamic environment and can effectively manage multiple priorities;
• Has knowledge of financial products, considered a significant asset;
• Has experience working with distribution networks, considered an asset.
• Advanced English and French language proficiency is required, as the incumbent will be expected to collaborate with sales teams across Canada, participate in numerous meetings conducted in English and or French, and prepare written documents and marketing materials in English and French on a regular basis.

Why You’ll Love Working With Us

A workplace where learning and development are combined with a collective pursuit of excellence; Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth; A healthy, safe, equitable, and inclusive environment where individuals can thrive and reach their full potential; The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits

• Flexible group insurance plans;
• Competitive retirement savings program;
• Employee share purchase plan;
• Vacation program, wellness days, and personal development days;
• Telemedicine services;
• Employee and Family Assistance Program;
• Ergonomic furniture program;
• Performance bonus;
• Discounts on iA products;
• And much more!

Location(s)

Quebec / 1080, Grande Allee West

Other Possible Location(s) Montreal / 1981 McGill College Avenue

Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management. With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate. At iA, we’re invested in you. * iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto

Our Commitment to Diversity and Inclusion At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability. Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs. As a reflection of our employees’ appreciation and engagement, iA once again stands out this year as one of Canada’s top employers according to Forbes. In 2026, iA Financial Group also ranks 1st among major publicly traded Canadian insurers. At iA Financial Group, our differences make us unique. We are committed to supporting and celebrating diversity because we believe that it is by bridging our differences that we will be stronger. Our employees’ wellbeing is our priority. We are also committed to creating a stimulating and safe work environment, in addition to offering a real work-life balance with our flexible work model. As a reflection of our employees’ appreciation, iA has been ranked as one of the top employers in Canada in 2023 by Glassdoor and Forbes.