SEO Specialist

360training; Calgary; Hybrid; CAD 50,000 - 85,000; Full time

Benefits offered by this job

Annual bonus

Paid time off

Remote work

Job summary

360training is seeking an experienced SEO Specialist to join our growing Search Marketing Team. In this role, you will conduct keyword research, craft content briefs, review drafts, and optimize content for search engines and AI-driven search while collaborating with content, design, and development teams.

The ideal candidate has 2+ years in SEO, is detail-oriented, and proficient with industry tools. You will report to the Manager of SEO and contribute to performance tracking and KPI reporting

Qualifications

• 2+ years' experience in SEO, content strategy, or a similar role focused on optimizing content for search engines.
• Competency with Ahrefs, Semrush, Screaming Frog, Google Analytics (GA4), and Google Search Console.
• Proficiency with AI tools for research, drafting, and analysis.
• Familiarity with GEO and how AI search surfaces content.
• Expertise in keyword research, SEO copywriting, and optimizing webpage content.
• Strong research and audience-focused thinking.
• Strong communication, organization, and time management; team-oriented.

Responsibilities

• Perform keyword research across our network of brand websites to identify opportunities for new content and on-page improvements, and prioritize them to outrank competitors
• Create detailed content briefs for webpages and blog posts, and review drafts to ensure SEO best practices and audience intent
• Optimize content for AI search visibility (GEO) so our brands are surfaced and cited in AI Overviews and similar answer engines
• Run on-page and technical SEO audits using Screaming Frog and Ahrefs/Semrush, and flag issues to the development team
• Collaborate closely with content writers and product marketing specialists to implement recommendations
• Manage the SEO content calendar and multiple concurrent projects to ensure requests are completed on time
• Report on KPIs for SEO content efforts using Google Analytics and Google Search Console
• Use AI tools to accelerate research, brief creation, and content QA while maintaining quality
• Stay ahead of industry trends, AI search developments, and SEO best practice

Skills

SEO strategy

Keyword research

Content optimization

AI-assisted research

Cross-functional collaboration

Tools

Ahrefs

Semrush

Screaming Frog

Google Analytics

Google Search Console

ChatGPT

Claude

Job description

360training

At 360training, we’re more than an online training provider—we’re on a mission to empower people and organizations to thrive. As a fast-growing leader in online and live training across multiple industries, we deliver regulatory-approved training and certifications that power careers and businesses.

Our culture is grounded in two values: Deliver Results and Do the Right Thing. We operate as a collaborative, performance-driven organization where data plays a critical role in shaping strategy and outcomes. If you’re excited to turn analytics into impact and influence meaningful decisions, 360training is the place for you.

SEO Specialist

360training is seeking an experienced SEO Specialist to join our growing Search Marketing Team. In this role, you will be responsible for keyword research and analysis, creating detailed content briefs, reviewing drafts from our content team, optimizing content for search engines and AI-driven search, and tracking performance across various metrics. You will be skilled in research, on-page SEO, and using AI tools to work faster and smarter. You will work cross-functionally with the content, design, and development teams.

The ideal candidate is detail-oriented, creative-minded and determined to ensure webpage content is accurate, succinct, SEO-friendly and written with our target audience in mind. You will report to the Manager of SEO within the Search Marketing Team. This position is full-time and remote.

Key Responsibilities

• Perform keyword research across our network of brand websites to identify opportunities for new content and on-page improvements, and prioritize them to outrank competitors
• Create detailed content briefs for webpages and blog posts, and review drafts to ensure they meet SEO best practices and audience intent
• Optimize content for AI search visibility (GEO) so our brands are surfaced and cited in AI Overviews, ChatGPT, and similar answer engines
• Run on-page and technical SEO audits using Screaming Frog and Ahrefs/Semrush, and flag issues to the development team
• Collaborate closely with content writers and product marketing specialists to implement recommendations
• Manage the SEO content calendar and multiple concurrent projects to ensure requests are completed on time and in order of importance
• Report on KPIs for SEO content efforts using Google Analytics and Google Search Console, including traffic, CTR, SERP position, and keyword movement
• Use AI tools to accelerate research, brief creation, and content QA while maintaining quality and accuracy
• Stay ahead of the curve on industry trends, AI search developments, and SEO best practice.

Qualifications

• 2+ years' experience in SEO, content strategy, or a similar role focused on optimizing content for search engines
• Competency with Ahrefs, Semrush, Screaming Frog, Google Analytics (GA4), and Google Search Console
• Proficiency with AI tools (ChatGPT, Claude, or similar) for research, drafting, and analysis
• Familiarity with generative engine optimization (GEO) and how AI search surfaces and cites content.
• Expertise in keyword research, SEO copywriting, and optimizing webpage content
• Strong research skills and ability to think like the different audiences we write for
• Strong communication, organization, and time management skills; a team player who operates well in a dynamic environment.
• Competitive salary and annual bonus
• Paid Time off and company recognized holidays