Senior SEO Specialist

Talantir; Vancouver; Hybrid; CAD 106,000 - 134,000; Full time

Benefits offered by this job

Fully remote work environment

Flexible schedule

Paid time off

Collaborative cross-functional team

Job summary

Savvy Search Marketing is seeking a Senior SEO Specialist to lead SEO strategy and execution for law firms and home services across Canada and the U.S. This fully remote role is open to candidates in Canada, with preference for Vancouver, BC, or the Pacific time zone.

You’ll develop on-page, local, technical, and content SEO initiatives, conduct audits, optimize Google Business Profiles, and collaborate with cross-functional teams to drive rankings, traffic, and qualified leads.

Qualifications

• 4+ years hands-on SEO experience.
• Strong local, on-page, and technical SEO.
• Experience managing SEO campaigns with accountability.
• Proficiency with the listed SEO tools.

Responsibilities

• Lead SEO strategy for assigned client accounts
• Develop and execute on-page, local, technical, and content SEO initiatives
• Conduct audits to identify opportunities related to rankings, traffic, conversions, and site health
• Optimize Google Business Profiles, local landing pages, citations, internal linking, and schema
• Collaborate with content, web, PPC, and account management teams to execute growth strategies
• Monitor SEO performance and provide clear reporting on rankings, traffic, leads, and lead quality
• Communicate strategy, progress, and recommendations clearly to clients and internal stakeholders
• Stay current on algorithm updates, SEO best practices, and trends relevant to local lead generation

Skills

SEO strategy

Lead generation

Analytical skills

Communication

Remote work

Tools

Google Search Console

GA4

Ahrefs

SEMrush

Screaming Frog

Google Business Profile

Job description

Senior SEO Specialist

Savvy Search Marketing, including its legal marketing division Savvy Law Firm Marketing, is hiring a Senior SEO Specialist to lead SEO strategy and execution for law firms and home services businesses across Canada and the U.S.

This is a fully remote role open to candidates in Canada. Preference will be given to candidates based in Vancouver, BC or the Lower Mainland, as well as those able to work effectively in the Pacific time zone.

This role is ideally a full-time permanent position, though we are open to a freelance arrangement for an exceptional candidate.

As a Senior SEO Specialist, you will play a key role in helping clients grow their visibility, rankings, traffic, and qualified leads through thoughtful SEO strategy and high-quality execution.

What You’ll Do

• Lead SEO strategy for assigned client accounts
• Develop and execute on-page, local, technical, and content SEO initiatives
• Conduct audits to identify opportunities related to rankings, traffic, conversions, and site health
• Optimize Google Business Profiles, local landing pages, citations, internal linking, and schema
• Collaborate with content, web, PPC, and account management teams to execute growth strategies
• Monitor SEO performance and provide clear reporting on rankings, traffic, leads, and lead quality
• Communicate strategy, progress, and recommendations clearly to clients and internal stakeholders
• Stay current on algorithm updates, SEO best practices, and trends relevant to local lead generation

What We’re Looking For

• 4+ years of hands-on SEO experience
• Strong experience with local SEO, on-page SEO, and technical SEO
• Strong understanding of SEO strategy for lead generation businesses
• Experience managing SEO campaigns with clear performance accountability
• Proficiency with tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and Google Business Profile
• Strong analytical skills and the ability to turn data into practical action
• Strong written and verbal communication skills
• Ability to manage multiple priorities in a remote environment

Preferred Qualifications

• Experience working with law firms, home services businesses, or other competitive local lead generation industries
• Strong understanding of E-E-A-T and YMYL content strategy
• Experience collaborating with writers and developers to implement SEO recommendations
• Familiarity with competitive local markets and multi-location SEO strategies

Why Join Us

• Fully remote work environment
• Flexible schedule
• Opportunity to work on meaningful growth campaigns for law firms and home services businesses
• Collaborative team environment across SEO, PPC, content, and web
• Autonomy, ownership, and the ability to make a real impact

Compensation

Compensation will depend on experience and whether the position is structured as a permanent full-time role or a freelance engagement.

Benefits

Benefits apply to permanent full-time employees. For an exceptional freelance hire, employee benefits would not apply.

• Dental care
• Extended health care
• Flexible schedule
• Paid time off
• Work from home

Pay: $75,000.00-$95,000.00 per year

Experience

• hands-on SEO: 4 years (required)

Work Location: Remote