Salesperson

Okotoks Ford Lincoln; Okotoks; On-site; CAD 42,000 - 65,000; Full time

Job summary

Okotoks Ford Lincoln in Okotoks, AB is hiring a Salesperson to greet customers, understand needs, and recommend new or preowned vehicles.

You will conduct test drives, explain features, prepare quotes, and guide financing, warranties, and add-ons while maintaining up-to-date product knowledge and accurate paperwork. You'll build lasting relationships with customers and collaborate with a friendly team to deliver exceptional service.

Qualifications

• Strong customer service and interpersonal skills.
• Sales and negotiation abilities with closing experience.
• Financial acumen for discussing payment options.
• Time-management and organizational skills.
• Familiarity with CRM and dealership systems.
• Interest in Ford, Lincoln, and preowned vehicles.
• Experience in automotive or retail sales is a plus.
• High school diploma or equivalent.
• Valid driver’s license with clean record.

Responsibilities

• Greet customers in showroom and on the lot and engage with their needs.
• Listen to customer needs and recommend suitable new and preowned vehicles.
• Conduct test drives, explain features and benefits, prepare quotes.
• Guide customers through financing, warranties, and add-ons.
• Complete sales documentation in line with dealership and AMVIC requirements.
• Follow up with prospects and existing customers to build relationships.
• Contribute to a positive, customer-focused team environment.

Skills

Customer service

Relationship-building

Negotiation

Sales targets

Communication skills

Financial acumen

Time management

CRM familiarity

Product knowledge

Team collaboration

Education

High school diploma

Sales/business certs

Tools

CRM software

Email

Online inventory platforms

Office applications

Job description

Company Description

Okotoks Ford Lincoln is a Ford and Lincoln dealership in Okotoks, Alberta, and part of the Wood Automotive Group, one of the largest dealership groups in Western Canada. For over 20 years, the dealership has focused on personal service, fair pricing, and total customer satisfaction. Supported by well-planned facilities and professional staff, Okotoks Ford Lincoln offers a wide selection of new Ford trucks, SUVs, cars, Lincolns, and diverse preowned vehicles for different budgets. The dealership also provides repair and service for all makes and models, serving customers from Okotoks, Turner Valley, Black Diamond, South Calgary, and surrounding areas. Okotoks Ford Lincoln is an AMVIC Licensed Business, committed to ethical and compliant automotive sales and service.

Role Description

This is a full-time, on-site Salesperson role based at Okotoks Ford Lincoln in Okotoks, AB. The Salesperson will greet and engage customers in the showroom and on the lot, listen to their needs, and recommend suitable new and preowned vehicles. Responsibilities include conducting test drives, explaining vehicle features and benefits, preparing price quotes, and guiding customers through financing, warranties, and add-on options. The role involves maintaining product knowledge on Ford and Lincoln vehicles, staying informed about inventory and promotions, and accurately completing sales documentation in line with dealership and AMVIC requirements. The Salesperson will also follow up with prospects and existing customers, build long-term relationships, and contribute to a positive, customer-focused team environment.

Qualifications

• Strong customer service, relationship-building, and interpersonal skills, with the ability to communicate clearly and professionally.
• Sales and negotiation abilities, including experience closing deals, handling objections, and working toward individual and team targets.
• Basic financial acumen for discussing payment options, financing, leasing, and value-added products in an accurate and transparent manner.
• Organizational and time-management skills to manage multiple customers, follow-ups, and documentation efficiently.
• Comfort with digital tools and dealership systems (CRM software, email, online inventory platforms, and standard office applications).
• Interest in and ability to learn automotive product knowledge, including features, trims, and benefits of Ford, Lincoln, and preowned vehicles.
• Prior experience in automotive sales or retail sales is an asset but not required; willingness to participate in ongoing training is essential.
• High school diploma or equivalent; additional education or certifications in business, sales, or a related field are considered an advantage.
• Valid driver’s license with a clean driving record and ability to conduct customer test drives safely.