Salesforce CRM Specialist - Data-Driven Campaigns

investissement quebec; Montreal (administrative region); On-site; CAD 65,000 - 85,000; Full time

Job summary

Adecco in Montréal is seeking a CRM Specialist - Salesforce to manage Salesforce Sales Cloud and Marketing Cloud, build data-driven marketing campaigns, and collaborate with cross-functional teams to drive customer engagement and growth.

The role requires 2–4 years of Salesforce experience, SQL/data analysis skills, and bilingual English/French. The position is full-time and based in Montréal, with a focus on compliant data handling and KPI-driven outcomes.

Qualifications

• 2–4 years hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio) and Sales Cloud
• Experience in email marketing, campaign management, segmentation, automation and A/B testing
• Familiarity with data analysis, SQL queries and deriving actionable insights

Responsibilities

• Administer Salesforce Sales Cloud and Marketing Cloud; maintain detailed customer profiles for personalized campaigns
• Create and optimize automated customer journeys (onboarding, retention, abandoned cart, re-engagement, post-purchase)
• Develop strategies to capture and leverage customer data throughout the lifecycle
• Write and execute SQL queries to extract, analyze, and segment customer data for marketing and business insights
• Use Salesforce reporting tools to measure campaign performance; provide insights to achieve KPIs (sales, engagement, loyalty)
• Work closely with marketing, sales, partnerships, and other teams to align CRM initiatives with business goals
• Ensure compliance with Canadian privacy laws (PIPEDA, CASL) and maintain high data quality standards
• Be available for events, including evenings, weekends, and holidays, as needed
• Perform related tasks as required to support CRM and marketing initiatives

Skills

Salesforce

SQL

Data analysis

Email marketing

Campaign management

A/B testing

Tableau

Privacy regulations

Bilingual English/French

Education

University degree in Marketing/Commerce/BI/IT

Tools

Salesforce Marketing Cloud

Sales Cloud

Tableau

Job description

Adecco in Montréal is seeking a CRM Specialist - Salesforce to manage Salesforce Sales Cloud and Marketing Cloud, build data-driven marketing campaigns, and collaborate with cross-functional teams to drive customer engagement and growth.

The role requires 2–4 years of Salesforce experience, SQL/data analysis skills, and bilingual English/French. The position is full-time and based in Montréal, with a focus on compliant data handling and KPI-driven outcomes.