Manager, Marketing (Donuts)

Giveandgo; Toronto; On-site; CAD 85,000 - 125,000; Full time

Benefits offered by this job

Learning & growth

Diversity & culture

Job summary

Giveandgo in Toronto, Canada is seeking a Category Marketing Leader who owns growth plans and product strategy for assigned categories. You will translate consumer insights, category trends, and channel needs into clear strategic choices and actionable plans to drive sustainable growth and strengthen category performance.

In this role you will build annual growth plans, recommend the right product, pack, price and proposition by channel, and define participation decisions.

Qualifications

• Minimum 4–6 years in marketing, category management, product management, customer marketing, insights, or CP G roles.
• Experience building growth plans, category stories, or channel recommendations.
• Strong consumer and category strategy skills.
• Ability to decide where to play, how to win, and what to prioritize.
• Understanding price-pack architecture and portfolio roles.

Responsibilities

• Own consumer understanding for assigned categories including demand spaces, occasions, need states, product experience, category trends and competitive landscape.
• Translate insights support into clear choices on where to play, how to win and what to prioritize.
• Build annual category growth plans with clear role, size of prize, growth levers and success measures.
• Recommend the right product, pack, price and proposition by channel to grow volume and improve mix.
• Define category participation choices, including invest, innovate, maintain or reduce focus recommendations.
• Partner with Portfolio Growth and Innovation on Fewer Bigger choices, cross category calendars, brands, licensing and seasonal platform priorities.
• Own consumer led innovation and renovation briefs to R&D, including consumer problem, occasion, target product experience, portfolio role, price pack direction and success metrics.
• Guide product and packaging direction from a consumer and brand standpoint.
• Partner with Commercialization after approval while keeping item setup, BOMs, specs, portals, SAP/IPD and launch readiness outside Category Marketing ownership.
• Own the master category story and growth narrative for assigned categories.
• Build activation frameworks and toolkits that Customer Marketing can tailor by customer and Sales can use in the customer relationship.
• Partner with Customer Marketing to ensure customer clarity and retailer priorities shape the final selling approach.
• Own category performance reviews and post launch learning for assigned categories.
• Identify what worked, what did not, and what should change in future portfolio, product, channel or activation choices.
• For specific customer private label programs, support Customer Marketing as they lead customer level post launch reviews.
• Actively live and role model our Leadership competencies by holding self and function (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
• Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues and performance calibration, and engaging in corrective action when required
• Participate in and develop succession plans
• Ensure completion of function compliance training
• Make recommendations for staff merit and bonus targets (where applicable)
• Ensure an engaged workforce through strategic workforce planning and creation/execution of Employee Survey action plans
• Lead by example upholding the values and holding others accountable for the same

Skills

Marketing strategy

Category management

Product management

Customer marketing

Insights

Analytical skills

Education

University degree in Marketing/Business/Commerce

Job description

Job Overview

Responsible for owning assigned category growth plans and product strategy by translating consumer insights, category trends, channel needs, and portfolio priorities into clear strategic choices and actionable plans. Leads consumer-led innovation briefs, channel and price-pack recommendations, master category story development, activation frameworks, and post-launch performance learning to drive sustainable growth and strengthen category performance across assigned categories or platforms.Paste job overview from JD

Key Responsibilities

• Own consumer understanding for assigned categories, including demand spaces, occasions, need states, product experience, category trends and competitive landscape
• Translate insights support into clear choices on where to play, how to win and what to prioritize
• Build annual category growth plans with clear role, size of prize, growth levers and success measures
• Recommend the right product, pack, price and proposition by channel to grow volume and improve mix
• Define category participation choices, including invest, innovate, maintain or reduce focus recommendations
• Partner with Portfolio Growth and Innovation on Fewer Bigger choices, cross category calendars, brands, licensing and seasonal platform priorities
• Own consumer led innovation and renovation briefs to R&D, including consumer problem, occasion, target product experience, portfolio role, price pack direction and success metrics
• Guide product and packaging direction from a consumer and brand standpoint
• Partner with Commercialization after approval while keeping item setup, BOMs, specs, portals, SAP/IPD and launch readiness outside Category Marketing ownership
• Own the master category story and growth narrative for assigned categories
• Build activation frameworks and toolkits that Customer Marketing can tailor by customer and Sales can use in the customer relationship
• Partner with Customer Marketing to ensure customer clarity and retailer priorities shape the final selling approach
• Own category performance reviews and post launch learning for assigned categories
• Identify what worked, what did not, and what should change in future portfolio, product, channel or activation choices
• For specific customer private label programs, support Customer Marketing as they lead customer level post launch reviews
• Actively live and role model our Leadership competencies by holding self and function (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
• Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues and performance calibration, and engaging in corrective action when required
• Participate in and develop succession plans
• Ensure completion of function compliance training
• Make recommendations for staff merit and bonus targets (where applicable)
• Ensure an engaged workforce through strategic workforce planning and creation/execution of Employee Survey action plans
• Lead by example upholding the values and holding others accountable for the same

Recipe for Success

• Completion of university degree in Marketing, Business, Commerce or a related field
• 4 to 6 years of progressive marketing, category management, product management, customer marketing, insights, food or CPG experience
• Experience building growth plans, innovation briefs, category stories or channel recommendations
• Strong consumer and category strategy capability
• Ability to make choices on where to play, how to win and what to prioritize
• Understanding of price pack architecture, channel strategy, product experience and portfolio roles
• Strong commercial storytelling and presentation skills
• Ability to lead cross functional work through influence
• Strong analytical skills and performance management discipline

What we can offer

• As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
• Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged