Sales Strategy & Customer Marketing Analyst - Mars Snacking

Mars, Incorporated and its Affiliates; Bolton; Hybrid; CAD 76,000 - 100,000; Full time

Benefits offered by this job

Mars University access

Company bonus

Competitive benefits package

Flexible work options

Job summary

Mars, Incorporated and its Affiliates seeks a Sales Strategy & Customer Marketing Analyst to join the Bolton team, bridging Marketing and Sales to deliver actionable insights and drive in-market execution.

You will support the annual planning process, analyze promotional ROI, monitor launch performance, and partner across marketing, sales and demand planning to ensure programs meet shared business objectives. Hybrid in-office/remote flexibility offered.

Qualifications

• Degree level education or equivalent.
• CPG and/or Retail experience preferred.
• Strong Excel, PowerPoint; familiarity with PowerBI or Nielsen is a plus.
• Ability to turn data into actionable business insights.
• Excellent organizational skills in a fast-paced environment.

Responsibilities

• Support the Sales Strategy annual planning process across stages and timelines.
• Coordinate logistics, gather data, and develop sales tools and materials.
• Identify opportunities to improve planning processes and cross-functional collaboration.
• Analyze promotional ROI to identify impactful concepts and activations.
• Track in-market performance of launches and support S&OP+ updates.

Skills

Data-driven

Storytelling

Strategic thinking

Collaboration

Communication

Education

Bachelor's or degree equivalent

Tools

Excel

PowerPoint

PowerBI

Nielsen

Job description

*This role is based in Bolton with regular in-office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including remote work*

As a Sales Strategy & Customer Marketing Analyst, you will play a critical role in supporting one of our most strategic functions. This role sits at the intersection of Marketing and Sales, offering broad exposure to key commercial functions and exceptional opportunities for career growth.

Customer activation is the crucial bridge where overarching business strategy meets true in market execution. You will be responsible for supporting this function by delivering actionable insights, tracking in market performance for critical product launches, evaluating promo effectiveness and supporting the team across all stages of our annual planning process.

What are we looking for?

• Educated to degree level or equivalent.
• CPG and/or Retail experience is highly preferred.
• Data & Tech savvy: strong proficiency in Excel (VLOOKUPs, pivot tables), Power Point, familiarity with PowerBI or Nielson is an asset.
• Strategic Thinker & Storyteller: Ability to turn complex data into compelling business stories and recommendations.
• Agile & Organized : Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Collaborator & Communicator: ability to build relationships across diverse teams and present ideas with clarity and confidence.

What will be your key responsibilities?

Support the Sales Strategy annual planning process:

• Play a pivotal role in enabling the Sales Strategy agenda by supporting each stage of the annual planning cycle (Mission Control, NPM, Ready to Sell, Lift Off).
• Responsibilities include coordinating session logistics, gathering and synthesizing data and insights, supporting future innovation volume builds, support the development of sales tools and selling materials, tracking deliverables, communicating timelines and expectations across cross-functional teams, and ensuring sales teams are equipped with the resources needed to successfully execute annual customer growth plans.
• As a central member of the planning team, the Analyst will also identify opportunities to continuously improve planning processes, enhance collaboration, and drive greater efficiency and effectiveness across the annual planning cycle.

Promotional Effectiveness & ROI Analysis:

• Post Campaign promotional analytics and return on investment (ROI) to identify which creative concepts and agency activations delivered incremental volume.

Innovation & New Product Tracking:

• Measure performance against launch objectives and identify opportunities to improve in-market execution. Support preparing business updates for DMR a critical step within our S&OP+ process.

Process Improvement & Operational Excellence:

• Identify opportunities to simplify processes, automate reporting, streamlining workflows and improve business efficiency.

Cross functional connector:

• Act as a centralconnector across marketing, sales, demand planning, to align activation timelines, co-ordinate deliverables and ensure commercial programs are executed against shared business objectives.

What can you expect from Mars?

• Work with over 130,000 diverse and talented associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best in class learning and development support from day one, including access to our in - house Mars University.
• An industry competitive salary and benefits package, including company bonus.

#LI-Hybrid

#LI-SL1

The base pay range for this position at commencement of employment is expected to be between the below range CAD 76,148.00 - CAD 99,944.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.