Associate Brand Manager - Mars Snacking

Mars; Bolton; On-site; CAD 71,000 - 93,000; Full time

Benefits offered by this job

Company bonus

Mars University access

Competitive benefits

Job summary

Mars Canada is seeking an Associate Brand Manager to support the Fruity and Seasonal Portfolio, ensuring brand guidelines and visual standards across retail and digital touchpoints. The role focuses on planning, execution, and evaluation of promotional activities to drive business results.

The successful candidate will have a marketing background with 2+ years in brand management, plus proficiency with Nielsen and Numerator data, strong analytical skills, and a collaborative mindset.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field required.
• 2+ years of Brand Management or Marketing experience.
• Experience with syndicated data tools: Nielsen and Numerator.
• Strong analytical, problem-solving, and data interpretation skills.
• Excellent cross-functional collaboration and communication abilities.
• Highly detail-oriented with a track record of managing complex projects.

Responsibilities

• Develop and implement promotional activities aligned with brand goals.
• Analyze sales, market audit data, and consumer research to assess brand health.
• Collaborate to create sales materials with Customer Marketing and other functions.
• Monitor brand budgets and manage allocated funds.
• Partner with CMI on research projects and testing new concepts.

Skills

Brand management

Marketing analytics

Cross-functional collaboration

Education

Bachelor’s degree in Business/Marketing

MBA or advanced degree (asset)

Tools

Nielsen

Numerator

Job description

Job Description: The

Job Description: The Associate Brand Manager will participate in preparation, execution and evaluation of the defined activity plan including communication, promotions and other projects in order to achieve business goals. This exciting position will support our Fruity and Seasonal Portfolio while maintaining brand guidelines, creative assets and merchandising standards to ensure consistent visual execution across retail and digital touchpoints.

What are we looking for?

• Bachelor’s degree in Business, Marketing, or a related field required. MBA or advanced degree would be an asset.
• 2+ years of Brand Management or Marketing experience, with a strong preference for candidates from the CPG or major retail sectors.
• Demonstrated hands-on experience utilizing syndicated and panel data tools, specifically Nielsen and Numerator.
• Proven strategic mindset with strong analytical, problem-solving, and data interpretation skills.
• Exceptional cross-functional collaboration and communication abilities.
• Highly detail-oriented with a proven track record of managing multifaceted projects effectively.

What will be your key responsibilities?

• Develop and implement promotional activities, including initiatives that support brand goals.
• Regularly analyze sales and market audit data, consumer research, and other brand metrics to analyze brand health.
• Collaborate to develop best-in-class sales materials in partnership with Customer Marketing and other functions Develop recommendations to support the existing brand strategy.
• Track the budgets of the brand and effectively manage the accountable budget.
• Collaborate with CMI on research projects gathering insights and/or testing new concepts.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is expected to be between the below range CAD 71,111.00 - CAD 93,333.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.