Sales Representative - Eyewear

Raymond Lanctôt Ltd.; Mississauga; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Base salary + bonus

Employee purchase program

Work-life balance

Team culture

Job summary

Lanctôt, a leader in premium eyewear distribution in Canada, seeks an Optical Sales Representative for Ontario (Center and West). Reporting to the Optical Division Manager, you will build relationships, grow sales, and expand presence across the territory. Travel up to 20% to meet customers and events.

Join a team that values collaboration, results, and a balanced work/life environment, with opportunities to advance in a dynamic family-owned business.

Qualifications

• Minimum 3 years relevant experience.
• Knowledge of the optical industry is a strong asset.
• Good communication and negotiation skills.
• Tech-savvy and comfortable with digital tools.
• Independent and responsible with minimal supervision.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Establish and foster customer relationships.
• Develop and grow sales in the Ontario territory.
• Develop and implement a strategic growth plan.
• Ensure high levels of sales and after-sales service.
• Prospect and develop new accounts and opportunities.
• Travel up to 20% overnight.
• Collaborate with marketing to drive initiatives with customers.
• Represent Lanctôt brands at regional tradeshows and events.
• Stay benchmarked on the optical industry and improve processes.

Skills

Years of experience

Optical industry knowledge

Communication skills

Negotiation skills

Tech-savvy

Independent / self-motivated

Ability to work under pressure

Job description

OPTICALSALES REPRESENTATIVE - ONTARIO

Lanctôt isa leader in the distribution of premium sports, outdoor, eyewear and fashionbrands, representing some of the world’s most renowned names and providingexceptional products across Canada.

With overseven decades of expertise and a legacy rooted in sportsmanship, Lanctôt ismore than a distributor—we’re innovators, athletes, and team players. As athird-generation family business, we bring together a rich history and avisionary approach to create a workplace where collaboration, creativity, andambition thrive. Here, your skills are valued, your voice is heard, and yourcontributions truly matter. By joining Lanctôt, you’re stepping into a culturethat celebrates teamwork, empowers individuals, and inspires growth. Be part ofa team that transforms challenges into victories, values every step of thejourney, and strives for excellence together.

THE BENEFITS:

• Basesalary and competitive bonus program
  
• Generousemployee purchase program for all our brands
  
• Abalanced work/life environment
  
• Notto brag, but our team is incredible!
  

Reportingto the Optical Division Manager, the Sales Representative for the territory ofOntario (Center and West) plays a key role in the development and growth of ourpresence in the territory. Thanks to his industry expertise and his ability tobuild solid relationships, he identifies and seizes new business opportunities,while helping his customers optimize their offering. Focused on results andcustomer satisfaction, he implements effective strategies to maximize sales andensure sustainable market development.

YOUR RESPONSIBILITIES:

• Establishand foster customer relationships.
  
• Developand grow sales in your given territory.
  
• Developand implement a strategic approach to achieve growth and sales objectives.
  
• Ensurea high level of sales and after-sales services.
  
• Prospectand develop new accounts and sales opportunities.
  
• Availableto travel (20% overnight)
  
• Collaboratewith the marketing team to develop marketing initiatives and then put it intopractice with your customers.
  
• Representthe Lanctôt brands at the different regional tradeshows and events.
  
• Stayup to date with benchmark on the optical industry.
  
• Questioncurrent methods and constantly seek to improve processes.
  

QUALITIES OF OUR IDEAL CANDIDATE

• Minimum3 years' relevant experience.
  
• Knowledgeof the optical industry is a strong asset.
  
• Goodcommunication and negotiation skills.
  
• Mediatechnology savvy.
  
• Independentand responsible, must be able to work with little supervision.
  
• Abilityto work under pressure and meet deadlines.