Sales Representative

Richwil truck centre ltd; Town of Woodstock, Fredericton; On-site; CAD 45,000 - 70,000; Full time

Benefits offered by this job

Competitive salary plus commission

Paid weekly

Paid training opportunities

Paid vacation/personal days

Boot allowance

Group health benefit plan

RRSP benefit plan

Job summary

Richwil Truck Centre Ltd. is seeking a results‑oriented Sales Representative to join our Truck & Trailer Sales team.

The role involves prospecting, building a strong sales pipeline, and applying product expertise to meet customer needs in the Maritimes region. As a self‑starter with excellent communication skills, you will develop relationships, prepare tailored proposals, and close deals while maintaining post‑sale follow-up and accurate reporting.

Qualifications

• Experience in automotive sales is considered an asset.
• Experience in heavy-duty sales is a sought‑after asset.
• Cold‑calls are second nature.
• Strong communication and relationship-building skills are essential.

Responsibilities

• Prospecting & Business Development – identify and qualify potential customers and build a sales pipeline.
• Product & Solution Expertise – understand International truck products and align configurations and services to customer needs.
• Customer Development – consultative selling to uncover business and financial needs and build long-term relationships.
• Proposal & Closing Skills – create tailored proposals and finalize deals with accuracy and professionalism.
• Follow-Up & Reporting – post-sale follow-up, pipeline management, and performance analysis.
• Dealership Culture & Professionalism – uphold integrity, collaboration, accountability, and brand representation.
• Teaching for Differentiation – explain value of offers and differentiate solutions for customers.
• Value Selling – demonstrate value of offers in money and/or time.

Skills

Self-starter

Sales

Communication

Relationship building

Cold calling

Industry knowledge

Tools

CRM software

Job description

Sales Representative

Department:Truck & Trailer Sales
Reports To:Sales Manager/Owner

Overview

Are you an experienced sales rep looking for a career change, and/or do you have experience working in either a dealership or the transportation industry? We want to hear from you!

Richwil Truck Centre Ltd. is looking for a self-starter with an outgoing personality to join our growing sales department as a new Truck & Trailer Sales Representative.

About:

Richwil Truck Centre Ltd. is a full-service International® Truck dealership, carrying a full line-up of new International trucks, used trucks and trailers by Fontaine and Deloupe, located in Woodstock and Fredericton, NB, and proudly providing parts and service to The Maritimes since 1985.

Key Responsibilities:

• Prospecting & Business Development– Ability to identify and qualify potential customers, analyze fleet needs, and actively build a strong sales pipeline through calls, visits, and targeted outreach.
• Product & Solution Expertise– Strong understanding of International truck products, configurations, and related services; able to align vehicle specifications, financing, and lifecycle value to customer applications.
• Customer Development– Skilled in consultative selling, asking the right questions to uncover business and financial needs, and building long-term relationships that ensure customer satisfaction and retention.
• Proposal & Closing Skills– Experience creating tailored proposals, collaborating with internal and external stakeholders, addressing objections, and finalizing deals with accuracy and professionalism.
• Follow-Up & Reporting– Consistent in post-sale customer follow-up, pipeline management, performance analysis, and accurate reporting to support business growth and continuous improvement.
• Dealership Culture & Professionalism– Commitment to integrity, collaboration, accountability, and continuous learning; ability to foster a respectful, high-performance work environment while representing the brand positively.
• Teaching for Differentiation– Ability to apply the method to identify the right solution for the individual customer as well as explain and argue for the value of an offer, expressed in money and/or time.
• Value Selling– Ability to apply the method to identify the right solution for the individual customer as well as explain and argue for the value of an offer, expressed in money and/or time.
• Adaptability– Adapting to work effectively in ambiguous or changing situations and with diverse individuals and groups.

Qualifications:

• A self-starter with motivation towards sales
• Strong sense of commitment to customers
• Excellent communication skills, as we place a lot of value on building strong relationships with our customers
• Experience in automotive sales is considered an asset
• Experience in heavy-duty sales is a sought‑after asset
• Cold‑calls are second nature
• Persistent, dedicated, resilient and driven

Benefits:

• Competitive industry salary plus commission
• Paid weekly
• Paid training opportunities
• Paid vacation/personal days
• Boot allowance
• Group health benefit plan
• RRSP benefit plan

We thank everyone who responds; however, only those given further consideration will be notified.