Sales Representative

Charton Hobbs; Edmonton; On-site; CAD 50,000 - 70,000; Full time

Job summary

Charton Hobbs seeks a Sales Representative to enhance sales and market share of their premium wine and spirits portfolio in Edmonton. The role involves driving sales, building relationships with retailers and restaurants, and managing sales targets. Ideal candidates have a passion for the liquor industry, WSET certification, and strong sales skills, while enjoying the benefits of a family-owned enterprise committed to its employees.

Benefits

Base salary plus incentive bonuses

Business-related expenses covered

Car allowance and gas covered

Qualifications

• 2+ years of outside sales experience in the liquor sales industry.
• Passionate about wine and spirits.
• Able to lift and carry 50+ pounds.

Responsibilities

• Drive sales of the Charton Hobbs portfolio and exceed sales objectives.
• Maintain and develop relationships with retail stores and restaurants.
• Organize trade days and manage daily activities via CHG XRM system.

Skills

Interpersonal Skills

Sales Skills

Communication

Presentation

Education

WSET level 1

WSET level 2

College or university degree in business/sales/marketing

Job description

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Location : Edmonton and surrounding areas. Employee must be located within Edmonton or surrounding areas .

Start Date : end of June 2025

About the Company

Charton Hobbs (CH), established in 1925, is one of Canada's leading privately owned wine and spirits agencies. We are dedicated to advancing the wine and spirits markets by representing select producers and offering premium products and branded experiences to consumers nationwide.

Job Summary :

Reporting to the AB Sales Manager, this position’s mandate is to increase the sales and market share of the CH portfolio of brands within the parameters set and in line with expectations of the company. This role is responsible for developing and maintaining critical partner relationships with retail stores and restaurants within the territory.

Essential Duties and Responsibilities :

Retail :

• Drive sales of the Charton Hobbs portfolio
• Strive to exceed assigned quarterly and annual sales objectives and KPI’s
• Increase territory distribution, focus on core brands
• Maximize opportunities across all channels amplifying brand sales in top selling stores, focus on fridge and shelf placements
• Organize trade days for supplier and manager visits in accordance with CH best practices
• Pitch quarterly programming and work with retail chain store mangers to execute programs
• Set 6-week route plan to maximize efficient coverage of territory

Restaurants :

• Maintain and develop existing relationships
• Look for new opportunities for features and BTG pours

Administrative & Other Responsibilities :

• Record and manage daily activities through CHG XRM system ensuring accurate records
• Maintain accurate and current account data base through XRM
• Work to maximize budgets available and manage expenses within company guidelines
• Participate in trade shows, supplier dinners and events as required
• This position requires flexible hours and will sometimes require nights and weekends with trade shows, supplier dinners, events outside of regular workdays

Job Qualifications :

• Experience : The ideal candidate has a passion for wine and spirits, has completed WSET level 2 (or a minimum of WSET level 1) and has worked in the restaurant or retail wine industry. College or university degree in business / sales / marketing preferred. Knowledge in the liquor sales industry preferred as well as minimum 2+ years of outside sales experience.
• Skills : Driven team player with strong interpersonal skills. Strength in sales with excellent written and verbal communication. Skilled presenter with ability to adapt to audiences.
• Knowledge : Knowledge of the liquor industry and successful completion of wine and spirit courses is desirable (e.g. : WSET) and will be required to obtain if hired.
• Territory coverage : Edmonton and surrounding areas. Employee must be located within the Edmonton or surrounding areas.
• Physical : Must be physically fit and be able to lift and carry 50+ pounds and be able to handle heavy POS material.
• Other : Must possess and maintain a valid AB Driver’s License and must meet the company’s automobile insurance requirements. Must have any maintain a valid passport.

Why Join Charton Hobbs?

As a family-owned enterprise with a century of experience, Charton Hobbs offers a unique opportunity to be part of a legacy in the Canadian beverage alcohol industry. We are committed to building great brands and fostering long-term relationships with our partners and employees.

Base salary plus incentive bonuses commensurate with experience. Business related expenses are also covered. Own car needed, car allowance and gas covered.

Application Process :

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and interest in the position.

Charton Hobbs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note : This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications required.

Seniority level

Seniority level

Associate

Employment type

Employment type

Contract

Job function

Job function

Sales, Business Development, and Marketing

Wholesale Alcoholic Beverages, Wholesale Food and Beverage, and Food and Beverage Retail

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