Sales Programs Assistant

Explore Edmonton Corporation; Edmonton; On-site; CAD 38,000 - 52,000; Full time

Job summary

Explore Edmonton, Edmonton’s Destination Marketing and Venue Management Organization, is seeking a Sales Programs Assistant to support the sales team for the Edmonton Convention Centre. You will respond to inquiries, qualify leads, conduct site tours, and help advance proposals while coordinating with internal partners.

This fully in‑office role requires 2–3 years in hospitality or venue sales, strong communication, and organization.

Qualifications

• 2–3 years of experience in hospitality, venue sales, event planning, business development, or a related field.
• Post-secondary education in Business, Hospitality, Marketing, or a related discipline is an asset.
• Experience with Momentus or similar CRM/business operating systems preferred.

Responsibilities

• Respond to inbound sales inquiries and qualify prospective clients.
• Prospect and identify new business opportunities through outreach and research.
• Conduct site tours and client presentations showcasing the venue.
• Prepare prospect briefs and support Sales Managers on larger opportunities.
• Maintain CRM data and support reporting requirements.

Skills

Hospitality experience

Sales skills

Event planning

Business development

Education

Post-secondary education in Business/Hospitality/Marketing

Tools

Momentus CRM

Job description

We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.

Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.

About The Edmonton Convention Centre

Recognized as one of North America’s top five performing venues, the Edmonton Convention Centre is an iconic downtown meeting location that attracts and plays host to major events, meetings, concerts galas, and conferences to our city. We elevate Edmonton as a conference and convention destination through our culinary excellence and by delivering outstanding guest experiences, while upholding the health and safety of our guests and employees. Built into the foundation of the Edmonton river valley, our venue is a community asset and a reflection of Edmonton, generating great economic impact and social benefits through a sustainable approach. Home to Canada’s largest building-integrated photovoltaic (BIPV) system, our iconic multi-levelled atrium sloping down the river valley is now a landmark of sustainability. The Edmonton Convention Centre is a business segment of Explore Edmonton, Edmonton’s Destination Management, Marketing and Venue Management Organization.

About the Position

Join a dynamic and fast-paced team as a Sales Programs Assistant at Explore Edmonton, where you’ll play an important role in driving revenue and supporting business development efforts for the Edmonton Convention Centre. Reporting to the Senior Sales Manager, you will act as a key support resource for the Sales team, helping to identify opportunities, engage clients, and move business through the sales pipeline.

In this role, you’ll be on the front lines of client engagement—responding to inquiries, qualifying leads, conducting site tours, and supporting proposal development. You’ll manage smaller bookings from inquiry to confirmation while contributing to larger, more complex opportunities alongside Sales Managers. Your ability to build relationships, stay organized, and manage multiple priorities will directly contribute to revenue growth and client satisfaction.

Working closely with internal teams and external partners, you’ll help position the Edmonton Convention Centre as a premier destination for meetings, events, and experiences. You’ll also support sales campaigns, maintain accurate CRM data, and contribute to a high-performing, collaborative team environment.
This position isfully in-officeat the Edmonton Convention Centre.

W hat You Will Do:

• Respond to inbound sales inquiries and qualify prospective clients
• Prospect and identify new business opportunities through outreach and research
• Conduct cold outreach to potential clients and organizations
• Manage smaller bookings and internal events from inquiry through confirmation
• Conduct site tours and client presentations showcasing the venue
• Prepare prospect briefs and support Sales Managers on larger opportunities
• Assist with proposal preparation and client follow-ups
• Support promotional campaigns and packaged offerings to drive conversion
• Coordinate meetings, site tours, and virtual presentations
• Manage calendars and coordinate schedules between clients and Sales Managers
• Maintain accurate records of leads, activities, and opportunities in Momentus
• Monitor industry activity and event calendars to identify future opportunities
• Participate in networking events, industry initiatives, and FAM programs
• Collaborate with internal teams to support the sales process
• Manage shared inboxes and ensure timely, professional communication
• Ensure contracts, proposals, and documentation are accurate and complete
• Maintain CRM data integrity and support reporting requirements
• Prepare briefing notes, update SOPs, and support administrative processes
• Assist with maintaining event listings, including Eventbrite and website calendars
• Contribute to team collaboration, knowledge sharing, and continuous improvement initiatives

What You Will Bring:

• 2–3 years of experience in hospitality, venue sales, event planning, business development, or a related field
• Post‑secondary education in Business, Hospitality, Marketing, or a related discipline is an asset
• Experience with Momentus or similar CRM/business operating systems preferred
• Strong communication, interpersonal, and relationship‑building skills
• Demonstrated ability to identify and pursue sales opportunities
• Professional, client‑focused approach with strong presentation skills
• Excellent organizational and time management skills with the ability to manage multiple priorities
• High attention to detail and accuracy in data entry and reporting
• Proficiency in Microsoft Office 365, particularly Excel and database systems
• Ability to work both independently and collaboratively in a team environment
• Experience in the hospitality or events industry is considered an asset
• Ability to work occasional evenings and weekends as required

Explore Edmonton encourages, supports, and celebrates a diverse and inclusive work environment. We strive to create a workplace that reflects the city we promote and where our employees feel safe and supported every day.