Sales Manager - Volkswagen Surrey

Tribe513; Surrey; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive commission bonus

Leadership training and development

Vendor promotions and purchase program

Job summary

Jim Pattison Volkswagen Surrey is seeking an experienced Sales Manager to lead the sales department, drive performance, and uphold brand standards in a high-volume dealership.

You will develop teams, implement structured sales processes, and deliver an exceptional customer experience while meeting monthly and annual targets.

This full-time leadership role reports to the General Manager and requires flexibility to work evenings and weekends to support business operations and team performance.

Qualifications

• Proven experience leading automotive sales teams and driving performance.
• Strong data-driven decision making and KPI management.
• Proficiency with dealership sales software and CRMs.

Responsibilities

• Achieve and exceed monthly and annual unit, gross, and penetration targets.
• Monitor closing ratios, average gross per unit, and inventory turn.
• Ensure adherence to structured sales processes and manufacturer standards.
• Coach, performance-manage, and develop sales staff using KPIs.

Skills

Leadership

Data-driven decisions

Sales analytics

CRM proficiency

Negotiation

Tools

180 CRM

DealerMine CRM

Job description

Introduction

We have an exciting opportunity for an experienced Sales Manager to join Jim Pattison Volkswagen Surrey. If you are a driven leader who is passionate about developing teams, delivering strong results, and consistently striving for operational and customer excellence, this role is for you.

In this position, you will be responsible for leading the sales department, driving performance, and ensuring a high standard of customer experience aligned with dealership goals and brand expectations.

Schedule:

This is a full-time, permanent leadership role based on approximately 40 hours per week. Given the nature of the retail automotive business, this role requires flexibility to work evenings and weekends, as well as additional hours as needed to support business operations and team performance.

This role reports to the General Manager of the dealership.

About Us

A division of the Jim Pattison Group, the Jim Pattison Auto Group was founded in 1961 by Jimmy Pattison, when he purchased a GM franchise. Today, the Jim Pattison Auto Group encompasses 28 locations across Western Canada, representing 16 automotive brands.

Customer satisfaction is our priority and it’s accomplished through the strength of our employees. Learn more about us here: https://www.jpautogroup.com/dealership/about.htm

What We're Looking For

The Automotive Sales Manager is accountable for the operational performance, profitability, and customer experience of the sales department. This role requires data driven decision making, consistent leadership behaviors, and the ability to execute structured sales processes in a high volume dealership environment.

Sales Performance & Profitability

• Achieve and exceed monthly and annual unit, gross, and penetration targets.
• Monitor and improve closing ratios, average gross per unit, and inventory turn.
• Ensure adherence to structured sales processes and manufacturer standards.

Customer Experience & Retention

• Maintain high customer satisfaction and retention scores through consistent process execution.
• Resolve customer and operational issues using timely, evidence-based decisions.
• Support a culture of professionalism, accountability, and service excellence.

Market & Competitive Awareness

• Analyze competitor pricing, incentives, and product positioning within the Canadian automotive market.
• Adjust sales strategies based on market data, trends, and performance metrics.

Leadership & Team Development

• Coach, performance-manage, and develop sales staff using objective KPIs.
• Support recruitment, onboarding, and ongoing training aligned with dealership standards.
• Foster a results-oriented, collaborative, and compliant sales culture.

Required Qualifications

• Previous Sales Manager or Assistant Sales Manager experience in an automotive dealership.
• Demonstrated ability to manage performance using sales and financial metrics.
• Proficiency with dealership sales software (e.g., 180, DealerMine or equivalent CRM/DMS tools).
• Valid provincial driver’s license.
• Valid VSA license.
• Proven attention to detail, sound business judgment, and consistent follow-through.

Core Competencies

• Results orientation and accountability
• Analytical and data driven decision making
• Structured problem solving
• Leadership, coaching, and performance management
• Professional communication and adaptability

What we offer

You will join a performance focused organization that values structured processes, measurable outcomes, and professional development; supported by a collaborative team environment and strong operational infrastructure.

• Competitive commission and performance based bonus structure.
• Manufacturer supported and in-house leadership training.
• Access to exclusive vendor promotions and purchase programs.
• Recognition and rewards programs.
• Comprehensive benefits package, including:
  • Extended health and dental care
  • Life Insurance and AD&D
  • Short- and long-term disability
  • Global medical assistance

This role requires the successful candidate to provide a satisfactory Driver’s Abstract from ICBC, as well as consent to a background and credit check.

We thank all applicants for their interest in this opportunity; however, only those selected for an interview will be contacted.

We are an equal opportunity employer and are committed to creating an inclusive and accessible workplace. We welcome applicants from all backgrounds and experiences. If you require any accommodations during the recruitment process, please contact us at [e-mail].