Sales Manager_Onshore Canada

Bayswater Education; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive remuneration

Career growth within a global org

Travel opportunities within Canada

Course access at discount

People-centric culture

Extra days off based on length of stay

Doing good day – 1 paid day off per 
y

Regular cross-department networking

Job summary

Bayswater Education seeks a Regional Sales Manager – Onshore Canada to grow our presence across Toronto, Vancouver and Calgary by expanding relationships with education agents and strategic partners and by driving international student recruitment.

The role requires strong B2B sales experience, excellent English communication, and deep knowledge of the Canadian international education market, with willingness to travel within Canada and occasionally abroad.

Qualifications

• Bachelor's degree or equivalent experience.
• Excellent written and verbal English communication skills.
• Desirable languages: Portuguese, Spanish or Korean.
• Strong knowledge of the Canadian international education market.
• Proven track record in B2B sales, business development or international student recruitment.
• Strong CRM and pipeline management experience.
• Willingness to travel regularly within Canada and occasionally internationally.

Responsibilities

• Develop and deliver the onshore Canada business development strategy for Canada, supporting recruitment across Toronto, Vancouver and Calgary.
• Achieve sales targets across Canada for onshore partners.
• Support Bayswater’s onshore partners with inquiries and prompt responses.
• Identify, develop and convert new business opportunities with education agents, recruitment partners, schools, colleges, universities and other partners.
• Build and maintain strong, long-term relationships with agents and partners to increase referrals and revenue.
• Develop local partnerships and referral channels to boost Bayswater visibility and recruitment.
• Conduct regular partner visits, meetings, presentations and business reviews across Canada.
• Onboard and train new and existing agents and partners.

Skills

English proficiency

CRM proficiency

Networking

Sales & BD experience

Canada edu market knowledge

Language skills desirable

Willingness to travel

Education

Bachelor's degree or equivalent experience

Tools

CRM (Salesforce)

Job description

Bayswater Education is a vibrant network of global educational centres dedicated for over 75 years to educating and inspiring people through life-changing educational experiences.

With a global network of education centres across the UK, Canada, Europe and South Africa, we offer a diverse range of language, professional and experiential study-abroad programmes.

We’re passionate about growing communities of global thinkers and explorers, at home and abroad – whatever their story. We're not just reimagining education; we're helping transform it. Our mission is to provide young people, locally and globally, with life-changing experiences and opportunities to broaden their horizons, develop new skills and cultivate a social conscience.

The Opportunity

We are looking for an driven, commercially minded and relationship-focused Regional Sales Manager – Onshore Canada to grow Bayswater’s presence and student recruitment across the Canadian market, across our three centres in Toronto, Vancouver and Calgary. The role will focus particularly on our partners already in Canada, developing and strengthening our network of education agents and other strategic partnerships.

Key responsibilities

Sales & Business Development

• Develop and deliver the onshore business development strategy for Canada, supporting recruitment across Toronto, Vancouver and Calgary.
• Delivery of sales targets across Canada for onshore partners.
• Support Bayswater’s onshore partners with their enquires and ensure prompt responses and support.
• Identify, develop and convert new business opportunities with education agents, recruitment partners, schools, colleges, universities, community organisations and other relevant partners.
• Build and maintain strong, long-term relationships with existing education agents and partners, with a focus on increasing student referrals and revenue.
• Identify opportunities to recruit international students already living or studying in Canada.
• Develop new local partnerships and referral channels to increase Bayswater's visibility and student recruitment.
• Conduct regular partner visits, meetings, presentations and business reviews across Canada.
• Support the onboarding, training and development of new and existing agents and partners.
• Represent Bayswater at relevant onshore education fairs, conferences, networking events and recruitment activities.
• Work closely with the three Canadian centres to identify local opportunities and maximise conversion of leads and referrals.
• Maintain an active sales pipeline and provide regular updates on business development activity, opportunities and forecasts.
• Monitor competitor activity and market trends and provide market intelligence to support the wider Canadian strategy.

Marketing & Partner Support

• Work with Marketing to develop targeted campaigns and initiatives that support Canadian onshore recruitment.
• Develop joint marketing and promotional opportunities with key partners.
• Deliver agent training, webinars and product presentations to increase partner knowledge and engagement.
• Support agent familiarisation visits and other partner engagement activities.
• Ensure partners have the information, tools and support needed to effectively promote Bayswater.

Qualifications & Experience

• Bachelor's degree or equivalent experience.
• Excellent written and verbal English communication skills.
• Desired languages: Portuguese or Spanish or Korean
• Strong knowledge of the Canadian international education market.
• Experience in a similar sales, business development or student recruitment role.
• Experience within the international education, EFL, study travel or related sector.
• Proven track record in B2B sales, business development and/or international student recruitment.
• Strong education agent and partner relationship management experience.
• Existing contacts and knowledge of the Canadian education market would be highly desirable.
• Highly commercial, target-oriented and results-driven.
• Excellent communication, negotiation and presentation skills.
• Strong networking and relationship-building abilities.
• Self-motivated, proactive and able to work independently.
• Excellent organisational and time management skills.
• Strong CRM and pipeline management skills.
• Willingness to travel regularly within Canada and occasionally internationally.

What we offer

• Competitive remuneration package based on qualifications & experience.
• Opportunities for career growth within a global organization.
• Travel opportunities within Canada (if applicable).
• Access to our wide portfolio of courses offered for free or on discounted rates.
• People centric, inclusive culture with regular wellbeing and social activities.
• Extra days off based on the length of service.
• “Doing good” day – 1 paid day off per year for volunteering activities.
• Regular online networking and cross-departmental meetings with the Bayswater team globally.

Bayswater is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Our initiatives and strategies are dedicated to develop, attract and advance the most talented individuals regardless of their race, sexual orientation, religion, age, gender, disability status or any other dimension of diversity. We are committed to equal employment opportunity

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