Sales Manager - Construction & Forestry Equipment

ecl.vincere.io; Mississauga; On-site; CAD 90,000 - 140,000; Full time

Job summary

ecl.vincere.io in Mississauga is seeking a Sales Manager to lead construction and forestry sales, shaping strategy, driving growth, and building a high-performing team. This role combines leadership with hands-on territory development in a dynamic heavy equipment market.

You will manage quotas, forecasting, pricing, and margins while collaborating with Parts, Service, and Credit. Travel to client sites and trade shows is expected to strengthen key partnerships and expand market share.

Qualifications

• Degree in Business, Marketing, or related field is an asset.
• 7+ years of direct sales experience or 3–5 years in a sales management role.

Responsibilities

• Develop and execute comprehensive sales strategies, including quotas, forecasting, budgeting, and gross margin planning.
• Lead quarterly and annual sales planning initiatives to optimize territory performance and market share growth.
• Recruit, coach, and mentor Territory Managers and sales support staff to build a high-performing, accountable sales team.
• Conduct regular performance reviews, sales meetings, and development planning to ensure continuous improvement and engagement.
• Build and strengthen relationships with key customers, partners, and internal departments including Parts and Service.
• Identify new market segments and growth opportunities through competitive analysis, industry awareness, and strategic account development.
• Oversee inventory mix, asset management, pricing effectiveness, and sales reporting to support profitability goals.
• Collaborate with Credit Services and Operations to manage receivables, forecasting accuracy, and overall financial performance.
• Support the preparation of technical and commercial proposals and presentations.
• Represent the organization at trade shows, conventions, and industry events while reinforcing consistent brand messaging.

Skills

Sales forecasting

Budgeting

Financial analysis

Leadership

Relationship building

Strategic thinking

Travel

Education

Bachelor's degree in Business/Marketing or related field

Tools

CRM system

Sales forecasting tools

Pricing software

Job description

Sales Manager – Construction and Forestry

Type: In-Office | Full-Time

About Our Client

Our client is a privately owned industry leader in the heavy equipment and transportation sector, with a strong presence across Canada and international markets. Known for operational excellence and long-standing customer partnerships, the organization has built its success on specialization, innovation, and a commitment to delivering measurable value.

This is an opportunity to join a stable, growth-oriented company where sales leadership plays a direct role in driving market expansion, profitability, and long-term strategic success.

Key Responsibilities

As the Sales Manager, you will lead sales strategy and team performance to drive revenue growth, market share, and profitability within the Mississauga territory. Your responsibilities will include:

• Sales Strategy & Performance Leadership:
  • Develop and execute comprehensive sales strategies, including quotas, forecasting, budgeting, and gross margin planning.
  • Lead quarterly and annual sales planning initiatives to optimize territory performance and market share growth.
• Team Development & Leadership:
  • Recruit, coach, and mentor Territory Managers and sales support staff to build a high-performing, accountable sales team.
  • Conduct regular performance reviews, sales meetings, and development planning to ensure continuous improvement and engagement.
• Market & Customer Development:
  • Build and strengthen relationships with key customers, partners, and internal departments including Parts and Service.
  • Identify new market segments and growth opportunities through competitive analysis, industry awareness, and strategic account development.
• Operational & Financial Oversight:
  • Oversee inventory mix, asset management, pricing effectiveness, and sales reporting to support profitability goals.
  • Collaborate with Credit Services and Operations to manage receivables, forecasting accuracy, and overall financial performance.
• Brand & Industry Representation:
  • Support the preparation of technical and commercial proposals and presentations.
  • Represent the organization at trade shows, conventions, and industry events while reinforcing consistent brand messaging.

Qualifications

To succeed in this role, candidates should demonstrate the following:

• Education & Experience:
  • A degree in Business, Marketing, or a related field is considered an asset.
  • 7+ years of direct sales experience or 3–5 years in a sales management capacity, preferably within heavy equipment, transportation, or related industries.
• Technical Skills:
  • Strong proficiency in sales forecasting, budgeting, and financial performance analysis.
  • Experience managing inventory strategy, pricing structures, and CRM/reporting systems is an asset.
• Key Competencies:
  • Proven leadership ability with strong coaching and team development skills.
  • Excellent relationship-building capabilities with customers, partners, and cross-functional stakeholders.
  • Strategic thinker with strong analytical and decision-making skills.
  • Results-driven mindset with the ability to travel as required.

We are proud to apply principles of diversity, equity, and inclusion in all our recruitment practices, ensuring equal opportunities for all candidates. Our commitment to these values enables us to match organizations with a diverse range of top talent, fostering workplace cultures that thrive on innovation, collaboration, and respect.