Director, Foodservice Sales

Maple Leaf Foods Inc.; Mississauga; On-site; CAD 150,000 - 210,000; Full time

Benefits offered by this job

Health benefits

Pension plan

Tuition reimbursement

Volunteer days

Learning & development

Job summary

Maple Leaf Foods Inc. is seeking a Director of Foodservice Sales to lead a substantial portion of our foodservice business.

You will drive profitable growth through strategic partnerships, executive relationships, and commercial excellence while building and guiding high‑performing teams. Responsibilities include leading negotiations, pricing, and planning, identifying growth opportunities, and collaborating with product development, marketing, supply chain, finance, and operations to accelerate

Qualifications

• Proven track record leading large foodservice sales teams.
• Experience managing complex distributor and end-user relationships.
• Strong financial and strategic planning capabilities.

Responsibilities

• Lead a significant portion of Maple Leaf Foods’ foodservice sales strategy.
• Develop long-term joint business plans with partners.
• Build executive relationships and act as a strategic partner.
• Lead complex negotiations and pricing strategies.
• Own P&L, forecasting, and trade investment for the portfolio.
• Direct cross-functional teams to execute customer strategies.
• Coach and develop a high-performing sales team.

Skills

Sales leadership

Key account management

Foodservice industry knowledge

Negotiation

Strategic partnerships

Financial acumen

Education

Business degree

Job description

The Opportunity:

The Director, Foodservice Sales is responsible for leading a significant portion of Maple Leaf Foods' foodservice business, driving profitable growth through strategic customer partnerships, commercial excellence, and building and leading high‑performing teams. This role owns a diverse portfolio that includes leading large strategic relationships with distributor partners, key end‑user customers, and leading a sales team. The successful candidate will shape commercial strategy, strengthen executive customer relationships, identify new growth opportunities, and lead sales teams to deliver sustainable results.

Reason for vacancy: Existing Headcount

Snapshot of a Day‑in‑the‑Life:

• Lead a portion of Maple Leaf Foods’ commercial foodservice strategy and deliver profitable growth with our distribution partners and end‑user customers.
• Develop long‑term joint business plans aligned with customer and Maple Leaf Foods’ strategic priorities.
• Build executive‑level relationships and act as a trusted strategic partner.
• Lead complex negotiations with customers; execute and lead pricing strategies, annual planning, and category growth initiatives.
• Identify opportunities to expand distribution, accelerate innovation, improve category performance, and grow both branded and customer‑branded portfolios.
• Champion the development and commercialization of products in partnership with product development, marketing, supply chain, finance, and operations cross‑functional teams.
• Own the commercial performance of the portfolio, including P&L management, forecasting, trade investment, assortment optimization, and profitable growth.
• Lead cross‑functional teams to execute customer strategies, resolve business challenges, and deliver exceptional customer experiences.
• Provide strategic leadership for your sales team by coaching, developing, and inspiring high performance.
• Build organizational capability through talent development, succession planning, performance coaching, and a culture of accountability.

Success in this Role

• Drive sustainable, profitable sales growth.
• Develop trusted executive relationships with key distribution partners and customers.
• Build and lead a high‑performing sales organization.
• Influence cross‑functional priorities and resource alignment.
• Identify and capture new growth opportunities through innovation, category leadership, and commercial execution.

What You’ll Bring:

• Entrepreneurial mindset, with a track record of consistently delivering results.
• Progressive sales management experience.
• Proven track record of managing complex customer relationships and building mutually beneficial partnership strategies.
• Deep food service industry relationships and customer knowledge.
• Experience selling packaged goods.
• Creative and strategic thinker who consistently looks for new and impactful ways to drive results.
• Strong business and financial acumen.
• Ability to influence and leverage cross‑functional resources to identify and solve strategic opportunities.
• Exceptional storytelling skills.
• Strong negotiation skills, including listening, probing, identifying interests, and mutually solving problems.
• High energy, self‑motivated, and proactive; excited to engage in a fast‑paced and action‑oriented environment.
• Business‑focused university degree.

What We Offer at Maple Leaf Foods:

• Being part of a high‑performance, people‑focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

• We are carbon neutral.
• We are one of the only food companies in Canada to set science‑based targets.

We’re a global food company with approximately 10,000 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.

A diverse and inclusive work environment

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.

We embrace a strong, values‑based culture

Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.

• Doing What’s Right
• Shared Value
• High Performance
• Diverse and Inclusive Teams
• Disciplined Decision Making
• Our Accountability
• Intense Curiosity
• Transparency and Humility

We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.

Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team [e-mail] .