Sales Manager
Steele Auto Group
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Benefits offered by this job
Job summary
Steele Auto Group in Canada is seeking a Sales Manager for Bridgewater Volkswagen. You will lead a used-vehicle sales team, coach staff, and drive performance across daily activities, pricing strategies, and customer-focused processes to meet dealership goals.
The role emphasizes coaching, discipline, and collaboration with finance and insurance teams to ensure a high-quality guest experience and strong sales results.
Qualifications
- Proven sales leadership in an automotive dealership environment.
- Deep understanding of used vehicle strategy, pricing, inventory management.
- Experience desking deals and collaborating with Finance & Insurance teams.
- Familiarity with pricing/inventory tools such as vAuto is an asset.
- Valid driver’s license and ability to operate vehicles.
Responsibilities
- Lead, coach, and develop a performance-focused used vehicle team to hit volume, gross profit, and guest experience targets.
- Set clear daily/weekly expectations around appointments, follow ups, lead management, and accountability.
- Desk used vehicle deals with precision, ensuring structure and a guest-centered experience.
- Own inventory strategy including pricing, merchandising, aging, and turn with data-driven decisions.
- Drive acquisition strategy through appraisals, strategic purchasing, and strong sourcing relationships.
- Collaborate with Finance, Service, and Marketing for reconditioning, promotions, and end-to-end sales.
- Address guest concerns professionally to protect CSI metrics and customer satisfaction.
- Analyze market trends to identify opportunities and improve conversion and inventory health.
Skills
Tools
Job description
At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.
At Steele Auto Group, work is more than a job. It is a chance to inspire positive impact through every interaction, every vehicle, every journey. Our people are at the heart of it all, because everything we do is driven by you. Your passion. Your purpose. Your potential.
Bridgewater Volkswagen is seeking a Sales Manager who leads with intention, drives results through process, and understands that great performance comes from strong coaching, clear expectations, and disciplined execution. This is a key leadership role responsible for supporting day-to-day sales operations, coaching and developing team members, and creating an environment where both employees and customers can thrive. The successful candidate will play an important role in achieving dealership goals while ensuring every customer interaction reflects the standards of a trusted global brand and the values that have made Bridgewater Volkswagen a destination for customers across the South Shore for over 28 years.
Bridgewater Volkswagen offers the ideal environment for a sales leader ready to take the next step in their career.
- Lead, coach, and develop a performance focused used vehicle team to consistently achieve volume, gross profit, and guest experience targets
- Set clear daily and weekly expectations around appointments, follow ups, lead management, and accountability to activity and outcomes
- Desk used vehicle deals with precision, ensuring strong structure, compliance, and a smooth, guest centered experience from start to finish
- Own inventory strategy including pricing, merchandising, aging, and turn, using tools such as vAuto or equivalent platforms to drive informed decisions
- Drive acquisition strategy through disciplined appraisals, strategic purchasing, and strong relationships with sourcing and wholesale partners
- Partner closely with Finance, Service, and Marketing teams to ensure alignment on reconditioning flow, promotions, and end to end sales execution
- Handle guest concerns with professionalism and care, protecting and strengthening CSI performance
- Analyze market trends and performance data to identify opportunities, build strategy, and improve conversion, gross, and inventory health
- Proven success leading a sales team in an automotive dealership environment, with a strong focus on both volume and profitability
- Deep understanding of used vehicle strategy, including pricing, inventory management, and acquisition
- Experience desking deals, appraising trades, and working collaboratively with Finance & Insurance teams
- Familiarity with vAuto or similar inventory and pricing tools is an asset
- A valid driver’s license and the ability to operate vehicles as required
At Steele Auto Group, you are not just joining a company; you are joining a community where you will be empowered to exceed expectations and develop your full potential.
We believe in rewarding hard work and supporting every part of your journey. That is why our Total Rewards package is built to help you thrive, physically, financially, and emotionally. Depending on your role and employment type (full-time, part-time, or term), eligible employees can look forward to, some or, all the following:
- 100% Matched Retirement Savings Plan – Put your future at ease with our employer-matched RSP plan, with a maximum of 4% after just 3 months and a maximum of 5% after 5 years!
- Flexible Health & Dental Plans – Choose from six cost-shared plans tailored to your lifestyle. Affordable, dependable coverage for the people who matter most. Enjoy peace of mind knowing you and your family are covered.
- Mental Health & Wellness Support – 24/7 confidential support for you and your family through EFAP.
- Employee Discounts – On vehicle purchases, parts, and service at any of our locations.
- Work Boot Reimbursement – Reimbursement immediately, no waiting required!
- Access to Steele University – you will get engaging, role-specific training, learn anytime anywhere, track your progress, and earn rewards as you grow your skills!
While we make every effort to post our rates accurately, some websites may display salary estimates for this position without our involvement. These figures are generated independently for general comparison and are not provided or verified by Steele Auto Group. We look forward to discussing accurate, role-specific compensation details with candidates selected to move forward in the recruitment process.
Steele Auto Group is committed to creating a workplace where your talents are recognized, your growth is championed, and your potential is limitless. We invest in our people, promote from within, and foster a fair, inclusive, and opportunity-rich environment. As part of this commitment, we ensure that every candidate feels valued and supported throughout the recruitment process. If you are contacted for an interview and require accommodation, please let us know. We are here to support you in every step of the way.
Learn more about us at www.steeleauto.com
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