Sales Manager

Steele Auto Group; Fredericton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading automotive dealership in Fredericton is seeking an experienced Sales Manager to inspire and lead a dynamic sales team. You will drive strategic growth and create unforgettable customer experiences. Ideal candidates will have a proven background in automotive sales management and a passion for vehicles. Join a community that values your growth and offers competitive benefits.

Benefits

Flexible Health & Dental Plans

Employee Discounts

Retirement Savings

Career Growth Opportunities

Qualifications

• Proven track record of success in automotive sales management.
• Experience with premium brands or luxury clientele is a plus.
• Strong knowledge of digital retailing and marketing trends.

Responsibilities

• Inspire and coach a sales team to achieve goals.
• Oversee the full sales cycle for new and pre-owned vehicles.
• Collaborate with marketing to drive traffic.

Skills

Motivational leadership

Sales strategy development

Automotive sales management

Digital retailing

Analytical mindset

Tools

vAuto

PBS

Job description

At Steele Auto Group, we believe work should mean more. Here, you're not just doing a job, you’re a part of something bigger. We’re proud to deliver the Best Customer Buying Experience. At the core of it all is our people where "Everything We Do is Driven by You"—your passion, your purpose, your potential.

Sales Manager Opportunity

Steele Buick GMC is Looking for a Sales Manager to Drive the Team and Fuel the Experience!

At Steele Buick GMC, we don’t just sell cars—we deliver unforgettable experiences! As a trusted Buick and GMC dealership, we’re driven by passion, innovation, and exceptional service. We’re on the lookout for a forward-thinking Sales Manager to lead our high-performing team, inspire success, and elevate our customer-first approach to exciting new heights.

Compensation & Relocation

Wage: commensurate with knowledge, skills, and abilities.

Relocation assistance: may be provided to successful candidates required to relocate as part of the employment offer.

What You’ll Do

We’re looking for more than a manager—we want a sales leader who thrives in the fast lane. In this role, you’ll steer a high-performing team toward success, drive strategic growth, and deliver next-level customer experiences.

• Inspire, coach, and energize a dynamic sales team to crush goals and raise the bar every day
• Set bold sales strategies and roll out innovative, results-driven initiatives
• Oversee the full sales cycle for new and pre-owned vehicles—own the desk, manage inventory, and keep the momentum moving
• Take the lead on vehicle ordering, merchandising, and ensuring we shine across all digital platforms
• Collaborate with marketing to craft campaigns that turn heads and drive traffic
• Leverage vAuto and PBS to track performance, streamline operations, and uncover opportunities
• Champion a customer-first culture from the showroom floor to the final handshake
• Keep a pulse on market trends, industry insights, and the competition
• Work hand-in-hand with finance, service, and marketing to deliver a seamless dealership experience
• Hit the road for brand training and development when needed—because growth never stops

What You Bring

You are a motivator, strategist, and Volkswagen enthusiast who knows how to lead a team and keep customers coming back.

• Proven track record of success in automotive sales management, including new and pre-owned
• Experience working with premium brands or luxury clientele is a definite plus
• Skilled in vAuto and PBS—or ready to become a power user
• Strong knowledge of digital retailing, online merchandising, and marketing trends
• A true passion for vehicles and a deep appreciation for the Volkswagen brand
• Analytical mindset—you love turning data into decisions
• Willingness to travel for training and professional development
• A valid driver’s license and a clean driving record

Why You’ll Love Being Part of Steele Auto Group

At Steele Auto Group, you’re not just joining a company, you’re joining a community. We’re all about:

• A Supportive Team – We’ve got your back from day one.
• Flexible Health & Dental Plans – Six cost-shared options
• Employee Discounts – On vehicles, service, and parts
• Retirement Savings – Employer-matching (up to 5% after 5 years)
• Fast-Paced, Fun Vibes – No two days are the same—and we like it that way.
• Career Growth – We promote from within and invest in your future.
• Forward-Thinking Culture – Innovation and initiative are rewarded.

Steele Auto Group is more than just a workplace—it’s a place where your talents are recognized, your growth is championed, and your potential is limitless. We believe in building careers, not just filling roles, which is why we prioritize internal promotion and invest in developing our people. Every team member plays a role in our success, and we’re proud to foster a workplace that’s fair, inclusive, and full of opportunity for everyone.

Ready to Lead the Drive?

If you’re a results-driven leader with a passion for people and performance, we want to hear from you. Apply now and bring your energy, experience, and expertise to a dealership that’s moving forward—fast.

Based in Fredericton, N.B.

Learn more about us at www.steeleauto.com

We can’t wait to meet YOU!