Sales Director

InfoSum; Toronto; Hybrid; CAD 150,000 - 230,000; Full time

Job summary

InfoSum, WPP’s privacy-first data collaboration technology, is seeking a Sales Director, Canada to lead growth across our brand, data, and media owner business in Canada. You will engage senior-level contacts with compelling presentations, navigate enterprise software sales complexities, and close high-value deals with a strategic, customer-focused approach.

In this role you will collaborate with cross-functional teams, shape the sales strategy for the Canadian market, and help expand our

Qualifications

• Proven sales leadership experience (7+ years) within the digital marketing and advertising ecosystem in Canada.
• Deep understanding of the advertising landscape, including ad tech, media buying, campaign optimization and measurement.
• Demonstrated expertise in navigating complex sales cycles within agency operations and brand direct environments.
• Foundational knowledge and keen interest in data collaboration, identity resolution, and privacy-centric solutions.
• Highly motivated, results-driven, and passionate about identifying customer challenges and developing innovative, sales-led solutions.
• Exceptional communication, presentation, and negotiation skills with the ability to articulate complex technical concepts.
• A strategic thinker with the ability to identify new market opportunities and contribute to product and go-to-market strategies.
• Experience working with cross-functional teams to ensure customer success and drive product adoption.

Responsibilities

• Engage senior-level contacts through value-based presentations.
• Confidently navigate the technical intricacies of enterprise software sales.
• Close deals and drive business growth across Canada.
• Collaborate with product, engineering, and marketing teams to ensure customer success.

Skills

Sales leadership

Canada market

Data/advertising SaaS

Customer engagement

Negotiation

Cross-functional collaboration

Strategic selling

Presentation skills

Job description

InfoSum is WPP’s privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized collaboration technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. As the foundational infrastructure underpinning WPP Open, InfoSum powers trusted data collaboration across every cloud, client, and capability.

Why we’re hiring:

InfoSum is WPP’s privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized collaboration technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. As the foundational infrastructure underpinning WPP Open, InfoSum powers trusted data collaboration across every cloud, client, and capability.

As our Sales Director, Canada, you will be a pivotal leader in driving significant growth across our brand, data and media owner business throughout Canada, collaborating closely with our dynamic leadership team. This is a unique opportunity to not only build a substantial book of business and advance your career, but also to become a recognized leader in the evolving marketing technology landscape.

You will be responsible for engaging senior-level contacts through compelling, value-based presentations, confidently navigating the technical intricacies of enterprise software sales.

We are seeking an intelligent, self-motivated, dynamic, positive, and collaborative individual who combines these traits with a deep understanding of the vast advertising, marketing, and data industries. You will be adept at closing deals and instrumental in developing and driving our business across Canada. You possess a genuine passion for strategic thinking and customer success, a commitment to continuous improvement, and a natural ability to collaborate effectively with internal and external experts. We value a diverse, inclusive, and socially conscious culture that fosters open conversation and mutual understanding.

What you’ll need:

• Proven sales leadership experience (7+ years preferred) within the digital marketing and advertising ecosystem in Canada, specifically with a strong track record in data, platform, or SaaS businesses.
• Deep understanding of the advertising landscape, including ad tech, media buying, campaign optimization and measurement.
• Demonstrated expertise in navigating complex sales cycles within the agency operations and brand direct environments.
• Foundational knowledge and keen interest in emerging technologies related to data collaboration, identity resolution, and privacy-centric solutions.
• Highly motivated, results-driven, and passionate about identifying customer challenges and developing innovative, sales-led solutions that deliver measurable value.
• Exceptional communication, presentation, and negotiation skills, with the ability to articulate complex technical concepts to diverse audiences.
• A strategic thinker with the ability to identify new market opportunities and contribute to product and go-to-market strategies.
• Experience working with cross-functional teams (e.g., product, engineering, marketing) to ensure customer success and drive product adoption.

Who you are:

You’re open_:_

We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You’re optimistic_:_

We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You’re extraordinary:

We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we’ll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Hybrid

#LI-Hybrid

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.