Senior Director, Product Strategy (AI, Data, Advertising)

Socket.dev; Toronto; Hybrid; CAD 160,000 - 210,000; Full time

Benefits offered by this job

Hybrid schedule

Competitive vacation program

Long weekends around holidays

Sick days policy

Cellphone allowance

RRSP matching up to 2%

WorkYour World program

Comprehensive group insurance

Job summary

Publicis Groupe Canada is seeking a Senior Director, Product Strategy to own the vision and roadmap for Connected Solutions. You will bridge client needs with product capability, turning priorities into a sequenced business plan and aligning with Delivery and Technology.

You will champion the product in client-facing pitches, internal reviews, and growth discussions, turning opportunities into scalable momentum for Publicis Groupe.

Qualifications

• 8+ years in product or marketing strategy within marketing/media agency environments.
• Deep understanding of marketing workflows and where AI/agentic solutions create efficiency.
• Experience building roadmaps and rollout strategies for external clients or agency networks.
• Strong ability to translate strategy into executable plans with senior stakeholders.

Responsibilities

• Own the roadmap and rollout sequencing for core agentic solutions and related products.
• Prioritize roadmap decisions balancing client demand, feasibility, value, and fit.
• Set high-level product vision and translate into actionable plans with Delivery & Technology.
• Define adoption signals and client outcomes to drive scalable impact.
• Capture feedback from clients and agencies to inform prioritization.
• Shape growth opportunities within existing and prospective client relationships.
• Present compelling business narratives in pitches, demos, and growth discussions.
• Support account leads with rollout for priority Publicis Groupe clients.

Skills

Agency ecosystem experience

Strategic translation between business

C-level client communication

AI fluency in marketing workflows

Commercial mindset

Cross-stakeholder alignment

Public speaking & storytelling

Education

BA/BS in Business, Marketing, or related strategy discipline

Job description

Company Description

Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.

Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Moov AI, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM), MSL Canada/North Strategic and Publicis Sapient.

Overview

The Senior Director, Product Strategy owns the vision and product roadmap strategy for Connected Solutions (Publicis Groupe’s AI & Data core products).

They act as the bridge between client business needs and product capability: turning strategic priorities into a structured, sequenced business roadmap, and holding the line between strategic planning, tactical product design, and execution.

They are a product champion and strategic storyteller, representing Connected Solutions in client-facing pitches, senior presentations, and internal alignment discussions. Ultimately, this person turns individual client opportunities into scalable commercial momentum, and ensures Publicis Groupe’s Connected Solutions evolve in response to client needs.

Responsibilities

Roadmap Ownership: Own the roadmap and rollout sequencing for core agentic solution, and identify adjacent products to grow around the core solution.

• Roadmap Prioritization: Establish clear prioritization criteria for roadmap decisions, balancing client demand, product feasibility, commercial potential, and strategic fit.

• Business-to-Technical Bridge: Set the high-level product vision and desired user experience, then partner with the Product Lead to translate it into an executable plan with Delivery & Technology.

• Adoption & Impact: Define what successful rollout looks like: identifying the adoption signals, client outcomes, and repeatable use cases that indicate potential for scale.

• Feedback Loop Management: Capture friction and adoption signals from clients and agencies, feeding them back into business roadmap prioritization.

Growth and Market Positioning: Identify & shape growth opportunities within existing and prospective client relationships.

• Storytelling & Demos: Shape and present the business narrative for internal and client-facing moments, translating solution capability into a compelling story that stakeholders, clients, and agencies can act on. Represent Connected Solutions in pitches, senior presentations, demos, and strategic growth conversations.

• Client Support: Support account leads with rollout across priority Publicis Groupe clients. Serve as primary point of escalation for product-related issues, concerns, or strategic pivots; coordinating resolution in partnership with Product Lead.

Qualifications

Ideal Candidate Profile

• Deep understanding of the agency ecosystem, ideally with experience across creative, media, and CRM disciplines.

• Skilled at translating strategic priorities into terms technical leadership can act on, and vice versa.

• Comfortable owning business strategy and rollout sequencing without owning or dictating technical architecture.

• AI-fluent; understands where and how agentic AI and automation actually drive efficiency in marketing and media workflows.

• Commercially-minded: thinks in terms of packaging, adoption, and client/agency value, not just features.

• Strong communicator who can align business stakeholders, clients, agencies, and technical leadership at once.

• Comfortable in front of C-level clients and internal executives.

Qualifications (Required)

• BA/BS in Business, Marketing, or a related strategy discipline.

• 8+ years in product or marketing strategy, within marketing/media agency environments.

• Demonstrated expertise in marketing workflows and where AI/agentic solutions create efficiency (e.g., campaign optimization, insight generation, audience planning).

• Experience building business roadmaps and rollout strategies for external clients or agency networks.

Preferred / Stand-Out Experience

• Experience rolling out agentic AI or automation solutions within CRM or media organizations.

• Familiarity with client and agency commercial models (licensing, packaging, service tiers).

• Background partnering with technical/engineering leadership without owning technical delivery.

• Experience running product advisory boards or structured client workshops.

• New business / growth experience.

Additional Information

• Hybrid position: Candidates must be based in the Greater Toronto Area (GTA) and willing to commute to our downtown Toronto office.

The team follows a rotating hybrid schedule:

• Week 1: Tuesday and Thursday in the office

• Week 2: Monday, Wednesday, and Friday in the office

• Competitive annual vacation program, enhanced between Christmas and New Year’s when our offices are closed.

• Extended statutory holidays (we give our employees the Mondays and Fridays of provincial holidays so you can enjoy long 4-day weekends).

• 6 sick days per year and 2 personal days per year.

• Monthlycellphoneallowance

• Employer RRSP matching contributions of up to 2%

• “WorkYour World” program, allowing you to work remotely for up to 6 weeks in any country where we have an office (50+ countries).

• Comprehensive group insurance benefits (medical and dental care, vision care, psychological and paramedical services, disability insurance, fertility support, and gender-affirming care).

• Internal support and guidance program for cancer, fertility, and gender transition.

The salary for this position is $160,000 - $210,000 per year. Actual compensation will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation, please contact Human Resources at [e-mail].