Sales Director

ivy Group Inc; British Columbia; On-site; CAD 80,000 - 110,000; Full time

Job summary

Element Event Solutions is seeking a dynamic Sales Director to spearhead growth in their large-scale events business across Western Canada. This strategic role involves business development, leading client relationships, and enhancing Element's market presence. Ideal candidates possess deep industry knowledge and a proven track record in sales, ready to drive engagement and expand client partnerships.

Qualifications

• 5-10+ years in business development or sales within event rentals or production.
• Track record of securing high-value business with corporate clients.
• Understanding of the Vancouver events landscape.

Responsibilities

• Drive revenue growth through new business development.
• Establish and expand relationships with top-tier clients and planners.
• Monitor market trends and competitor activity.

Skills

Business Development

Sales Management

Client Relationship Management

Strategic Planning

Education

Bachelor's Degree or Equivalent

Tools

CRM Software

Job description

Element Event Solutions is Canada’s premier provider of tent and event services, orchestrating over 30,000 memorable events annually in partnership with top venues, caterers, planners, corporate partners, and private hosts. Established in 1911 as Chair-man Mills, the company has grown through a legacy of excellence with renowned brands including Event Rental Group, Contemporary Furniture Rentals, Regal Tent Productions, Advanced Tent Rental, A&B Partytime, Loungeworks, MacFarlands Events, and Higgins Event Rentals.

Driven by their mission to craft engaging spaces that foster remarkable experiences and connections, they provide the infrastructure essential for Canadians to unite through social, corporate, philanthropic, and community gatherings. Proudly Canadian-owned and operated, they are committed to family values and investing in our local communities.

The Opportunity

The Sales Director, will play a critical role in driving revenue growth across Element's large-scale events business in Western Canada. This is not a traditional account management role. It’s a strategic sales position focused on business development, relationship leadership, and market expansion, particularly across corporate activations, conferences, festivals, DMCs, and live productions.

Although you will inherit warm leads and established accounts, you will also be required to hunt for new opportunities and partnerships. Your primary mandate is growth : identifying new opportunities, converting high-value clients, and elevating Element’s presence in Vancouver's complex and competitive events ecosystem.

What Success Looks Like

• Meet or exceed growth targets through a mix of new business development and strategic account expansion
• Establish or expand relationships with top-tier planners, producers, DMCs, corporations, and institutional buyers
• Proactively pursue and secure new business including corporate events, high-end festivals, trade shows, and experiential activations
• Collaborate seamlessly with internal teams (project management, design, inside sales) to convert leads and hand off opportunities cleanly
• Track activity and performance using internal systems; communicate learnings and adjust approach as needed

Day-in-the-Life Snapshot

• Prospect and meet with event planners, production companies, venues, and DMCs
• Lead discovery conversations and tailor proposals that reflect each client’s needs
• Attend networking events, industry functions, and client activations to build trust and visibility
• Collaborate with internal creative and operations teams to brief opportunities and transition accounts
• Partner with the national marketing team to amplify Element’s presence through social and digital channels
• Support initiatives to enhance brand visibility, drive community engagement, and grow market awareness
• Monitor market trends and competitor activity to identify gaps and position Element’s value

Who We’re Looking For

The ideal candidate is an experienced sales leader with deep knowledge of the live events ecosystem, particularly in corporate, conference, and festival production. They are equal parts hunter and relationship strategist, bringing a track record of securing high-value business through both proactive outreach and market expertise. They understand the dynamics of the Vancouver event landscape and know how to win business through trust, timing, and execution.

Key Hard Skills

• 5–10+ years of experience in business development or sales, ideally in event rentals, DMCs, production companies, or large-scale event services
• Demonstrated success in generating and converting new business, particularly with high-end clients such as planners, DMCs, corporate producers, and venues
• Experience managing large-scale sales cycles with long lead times and complex logistics
• Familiarity with brand-building strategies and collaborating with marketing teams to amplify regional presence and engage target audiences
• Proficient in CRM use and pipeline tracking; committed to accountability and transparency in reporting
• Willingness to attend client events and activations, including evenings / weekends as needed
• Valid driver’s license and access to a vehicle
• Highly relational : Builds long-term trust with clients Confident and persuasive communicator : Comfortable pitching, negotiating, and guiding clients through complex decisions
• Self-directed : Takes ownership of the pipeline, prioritizes smartly, and works independently while plugged into a collaborative structure
• Tactically strategic : Understands how to navigate between warm relationships and cold acquisition; equally motivated by nurturing and hunting
• Resilient and agile : Can adapt in a changing market, find wins in a down year, and maintain momentum when sales cycles stall
• Team-oriented : Hands off opportunities cleanly to project management and design teams and collaborates with cross-functional peers to drive growth
• Culturally aware : Can thrive in an evolving company with legacy systems, mixed tenures, and a culture in transition

Why Join Element

You’ll be joining a team on the rise, one that’s reshaping the national landscape of event infrastructure and investing in great people to do it. With access to best-in-class inventory, a growing network of strategic partners, and a leadership team that values transparency and momentum, this is a role where you can truly make your mark.

Compensation

The typical compensation range for this position is from $80,000 – $110,000 base pay annually, with the potential for uncapped commission based on sales performance. This range is based on market location and may vary depending on related knowledge, skills, and experience.

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