Sales Development Representative Composite Power Group (Ontario)

Electro Federation Canada; Guelph; On-site; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Profit sharing

Job summary

Composite Power Group is seeking a dynamic inside sales professional in Ontario to drive sales for high-voltage equipment and substation components. The role involves mastering our product portfolio, managing RFQs, and delivering customer service excellence from a home office with occasional travel.

The ideal candidate has 5–7 years in the electric utility space, strong CRM skills, and a customer-centric approach. This is a full-time position with travel in Ontario and beyond.

Qualifications

• Bachelor’s degree or Diploma of College Studies or equivalent experience.
• 5–7 years of direct experience in the electric utility industry or similar.
• Familiarity with Salesforce.com or equivalent CRM is a plus.
• Excellent technology literacy with Windows/M365 and mobile OS.

Responsibilities

• Manage day-to-day customer inquiries (RFQ, RFP, service requests) for assigned accounts.
• Prepare quotes or offers using CRM for day-to-day business or large-project bids.
• Submit timely quotations and proposals aligning customer satisfaction with company interests.
• Follow up on quotations and proposals and negotiate pricing as needed.
• Build long-term relationships with key clients and manufacturing partners.
• Travel occasionally to Ontario, other parts of Canada or the US as required.

Skills

Electric utility

Relationship building

Sales strategy

Technical understanding

Travel readiness

Education

Bachelor’s degree, Diploma of College Studies or equivalent

Experience in electric utility industry is preferred

Tools

Salesforce

CRM software

Excel

Job description

SALES DEVELOPMENT REPRESENTATIVE

Ontario| Inside Sales

Composite Power Group has operated as an electrical utility sales representative for over 45 years. Our sales team takes the initiative to connect the suppliers in our portfolio with companies building the grid. We focus on the sale of equipment for high-voltage distribution lines, transmission lines, and substations, and we work with industry-leading suppliers that are committed to innovation and to doing business in Canada.

We are a growing company with a national presence and manage a large sales portfolio. We offer our team independence and autonomy in decision-making to develop long-term, trust-based partnerships with our customers and suppliers.

We are currently looking for a dynamic, well-organized, and highly motivated candidate who will help the company continue its growth by providing outstanding inside sales and customer service support. We are offering this candidate the opportunity to join a dynamic team; to learn new products that are used in substations and on power transmission and distribution lines from 600 V to 765,000V; and to evolve in an environment where we value teamwork, respect, learning/training, trust, accountability, and unparalleled customer service.

Details of the position

Type:Full-time, Permanent

Compensation range:70,000 CAD – 95,000 CAD annually

Compensation comprises a base salary, benefits and participation in the company’s profit-sharing program

Location: Ontario, with preference to the Greater Toronto Area.

The successful candidate will operate mostly from a home office.

Travel:Must be willing and able to travelthroughoutOntario, and occasionally into other parts of Canada and the US.

This is not a fully remote position. The successful candidate will be required to attend customer sales calls, site visits, trade shows, and team meetings in Ontario, and occasionally in other parts of Canada, the US, or worldwide.

Key Responsibilities:

With the support of our manufacturing partners and other members of the Composite Power Group team:

• Manage day-to-day customer inquiries (RFQ, RFP, customer service requests) for assigned accounts.
• Use our customer relationship management (CRM) software to prepare quotes or offers for clients for day-to-day business or large-project bids.
• Follow Composite Power Group's sales and customer service business models to cover all bases of successful sales and customer service activity.
• Prepare and submit timely quotations and proposals, ensuring both customer satisfaction and the interests of Composite Power Group.
• Follow up on submitted quotations and proposals, and negotiate pricing as needed.
• Acknowledge and process purchase orders received both directly and indirectly on behalf of our Vendors.
• Build collaborative, long-term, trusting relationships with key clients and industry-leading manufacturing partners.
• Contribute to a winning team environment through personal actions and a commitment to company values.
• Strive to meet team and individual sales objectives through client service/relationship excellence.
• Travel occasionally.
• Perform other tasks as needed.

Qualifications:

• A Bachelor's degree, a Diploma of College Studies, or equivalent experience.
• 5-7 years of direct experience in the electric utility industry or other relevant experience.
• Technically sound, preferably with complementary product experience (substation, transmission, distribution).
• Knowledge of various procurement channels within the high voltage electric utility industry.
• Ability to analyze a single line diagram preferred.
• Knowledge of engineering drawings, bills of materials, specifications and standards is preferred.
• Excellent technology literacy - working knowledge of Windows OS, Microsoft 365 (particularly Excel), Android and/or IOS,CRM.
• Self-motivated, highly organized, meticulous, and able to work autonomously.
• Demonstrated ability to build lasting customer relationships.
• Ability to adapt to changes in business, market, and competitive environments.
• Existing customer or client relationships with electric utilities, engineering firms and /or contractors in Quebec and the Atlantic provincesare considered assets.
• A good understanding of Salesforce.com or equivalent CRM softwareis considered an asset.
• Ability to travel to the USA: applicant must be able to make travel arrangements quickly and efficiently.
• Ability to visit construction sites: read and understand blueprints, construction safety plans, and quality plans and follow written and verbal instructions from the construction site managers.

Additional information about the posting

Composite Power Group is an equal opportunity employer. This job posting complies with the Human Rights Code and AODA.

AI disclosure:We do not use artificial intelligence in our screening or selection process. Every application is evaluated by dedicated Composite Power Group personnel.

Vacancy disclosure:This role is a new position in our Ontario branch.

Application deadline:October 31st, 2026

Expected start date: January2027