Sales Development Representative

GoSecure; Dartmouth; On-site; CAD 45,000 - 80,000; Full time

Job summary

An established industry player is seeking a motivated Sales Development Representative to drive growth through strategic outreach and prospecting. This role focuses on generating qualified sales leads and establishing connections with potential clients, utilizing various communication channels. The ideal candidate will possess strong communication skills, a hunter mentality, and a background in technology sales. Join a dynamic team where your contributions will directly impact the company's success in the cybersecurity sector, and enjoy the challenge of building a robust sales pipeline in a competitive landscape.

Qualifications

• Ability to communicate effectively with decision makers and technical influencers.
• Experience selling technology solutions is a plus.

Responsibilities

• Generate qualified sales-ready leads for the new business team.
• Execute multi-touch prospecting to identify and target prospective clients.
• Document all sales-related activities in Salesforce.

Skills

Effective Communication

Bilingual (French and English)

Sales Strategy

Written and Verbal Communication

Sales Experience

Salesforce Experience

Education

Bachelor’s Degree in Related Field

Tools

Salesforce

Job description

The Sales Development Representative (SDR) reports to the VP of Sales. The SDR’s primary role is to use prospecting, outreach via email campaigns, and individual strategic efforts, to identify and connect with enterprises in need of GoSecure’s portfolio of products and services.

Duties and responsibilities

• Generate qualified sales ready leads (SRLs) for the new business team.
• Seek out and connect with enterprises who have not purchased from GoSecure historically and define their need for GoSecure’s products and services, 100% outbound focus.
• Execute multi-touch prospecting to identify and target prospective clients (leads) and create new lead channels.
• Design targeted outreach campaigns leveraging phone, email, social media (like LinkedIn), market research, and other creative approaches to obtain contact information for prospective clients.
• Establish initial professional connections with prospective clients, communicate GoSecure’s value proposition, educate on GoSecure’s portfolio of products and services, and remove initial objections.
• Conduct strategy calls / consultations, demonstrations, fit assessments, technical calls, and analysis to determine if the lead is viable (i.e. a qualified SRL).
• Pass qualified SRL to the Account Executive (AE) to close business.
• Gain, maintain, present, and articulate a working knowledge of cybersecurity and industry trends sufficient to establish credibility.
• Build current and future pipeline in respective assigned territory ($4M+ for rolling 2 quarters minimum).
• Document all touchpoints and sales-related activities in Salesforce.
• Make 80 plus outbound calls per day.
• Attain assigned personal and team goals.
• Regularly review key performance metrics with management to identify areas for growth and opportunities to constantly improve on results (i.e. quality SRLs passed to AEs).
• Additional duties as assigned by the VP of Sales.

Qualifications

• Ability to communicate effectively with both high-level decision makers and technical influencers.
• Bilingual (French and English)
• Exemplify a strategic and intentional “hunter” mentality.
• Strong written and verbal communication skills.
• Energy, enthusiasm and ability to work well under pressure.
• Experience selling technology solutions a plus.
• Salesforce experience preferred.
• Bachelor’s degree in related field and / or equivalent education / experience.