Sales Consultant, Chatham Mazda

Formulafordlincoln; South Buxton; On-site; CAD 42,000 - 60,000; Full time

Benefits offered by this job

Demo Vehicle

Benefits

Fun Work Environment

Job summary

Chatham Mazda, part of Lally Auto Group, is hiring a Sales Professional to understand customer needs and guide them through vehicle options. You will demonstrate features, conduct test drives, negotiate terms, and build lasting relationships while aiming to exceed sales targets.

A positive attitude, strong communication, and team collaboration are essential for success in a fast-paced dealership environment.

Qualifications

• Previous auto sales experience preferred.
• Excellent communication and negotiation skills.
• Ability to greet customers and identify needs.
• Knowledge of vehicle models, features, and pricing.
• Willingness to learn and work as part of a team.

Responsibilities

• Greeting customers and establishing rapport to determine automotive needs.
• Demonstrating vehicle features and benefits.
• Conducting test drives and accompanying customers on vehicle tours.
• Negotiating price and terms to close sales deals.
• Developing and maintaining long-term relationships with customers.
• Meeting and exceeding sales targets.
• Managing the entire sales process from lead to delivery.
• Ensuring customer satisfaction through prompt follow-up and communication.

Skills

Customer needs analysis

Negotiation

Relationship building

Product knowledge

Communication

Job description

Chatham Mazda | Sales Consultant | Opened on 07/29/2026 | Pay rate: $1-1 per year

Job Title: Sales Professional

Location: Chatham Mazda

Job Type: Full-time

Position Summary

The responsibilities of the Sales Professional are centered on understanding and meeting customer needs. In order to sell, this person must have a basic knowledge of cars and be able to learn about the prices, models, trims, options, and other variations of the manufacturer’s product. They should also know about the competition’s products and prices. But most of all this person must show caring for their customers and a strong interest in exceeding their expectations. This person must have polished communication skills with customers, including the ability to present the company’s products and the ability to discover, by questioning, exactly what the customer’s needs are. The Sales Professional is a resourceful negotiator, capable of addressing customer hesitation and resistance. Throughout the selling process, the Sales Professional presents a positive image of the dealership, both in mode of dress and helpful and friendly attitude. The Salesperson, in conjunction with the Sales Manager, determines personal sales goals and the methods by which those goals will be met.

Objectives

• Treat every customer as a potential lifetime purchaser, communicating a professional image that embraces honesty and concern for customer wants and needs.
• Sell cars to make dealership profit, increase volume and maintain complete customer satisfaction.
• Relate objectives and planned activities to your manager.
• Deliver cars to customers. Ensure the customer understands the operating features, warranty conditions and all related documents to establish customer loyalty.
• Maintain an owner follow-up and prospect development system to encourage repeat, referral and new business.
• Acquaint customers with our Service Department personnel to emphasize the quality and efficiency of the dealership’s operations.
• Recognize that business is built on customer satisfaction and apply oneself to ensuring customer satisfaction.

Responsibilities

• Greeting customers and establishing a rapport to determine their automotive needs
• Demonstrating vehicle features and benefits
• Conducting test drives and accompanying customers on vehicle tours
• Negotiating price and terms to close sales deals
• Developing and maintaining long-term relationships with customers
• Meeting and exceeding sales targets
• Managing the entire sales process, from lead generation to delivery of vehicles
• Ensuring customer satisfaction through prompt follow-up and excellent communication

Business Skills Required

• Knowledge of sales procedures, processes, and follow-up.
• Ability to meet and greet customers.
• Ability to effectively relate to customers of all backgrounds and focus on customer satisfaction.
• Knowledge of Company products (prices, models, series, options, warranties, colours, standard equipment, specifications)
• Ability to prospect and ask for referrals.
• Ability to counsel a customer (likes, dislikes, finances, needs).

Why Us?

• Benefits
• Demo Vehicle
• Fun Work Environment/Culture - Not gonna lie, it’s pretty sweet here!

This role provides hands-on training, and the opportunity to learn and grow with one of Canada's fastest growing dealer groups. Commission based to start with competitive rates and bonuses.

Are you looking for a career with a company that cares for its employees and is committed to providing exceptional customer service? Look no further than the Lally Auto Group!