Sales Consultant

PAG Direct; Toronto; On-site; CAD 48,000 - 66,000; Full time

Job summary

PAG Direct is growing its Sales Team in the GTA, Thornhill, and Richmond Hill. We are seeking dynamic Sales Consultants to engage guests, showcase new and pre-owned vehicles, and guide them through the sales process.

Responsibilities include needs assessments, product demonstrations, and providing accurate quotes, with support for financing, trade-ins, and thorough documentation. The role emphasizes on-site work, collaboration with service and parts teams, and a customer-focused approach to

Qualifications

• Strong sales consulting and customer service skills to identify needs and build trust.
• Excellent communication, both verbal and written, to explain features and financing options.
• Experience in automotive or retail sales is beneficial, with familiarity in digital tools/CRM.
• Able to work on-site including evenings and weekends, maintaining professionalism.

Responsibilities

• Identify guest needs and recommend suitable vehicles and solutions.
• Demonstrate vehicles and explain features, pricing, and financing options.
• Prepare accurate quotes and assist with financing/leasing options and trade-ins.
• Document transactions accurately and maintain records in dealership systems.
• Collaborate with service and parts teams to ensure a seamless customer experience.
• Follow up with guests and maintain relationships for repeat business.

Skills

Sales consulting

Customer service

Communication

Education

High school diploma or equivalent

Post-secondary education in business (asset)

Tools

CRM systems

Job description

We are growing our Sales Teams at PAG Direct! We are seeking to add dynamic and experienced Sales Consultants at our Toyota and Hyundai stores!

Role Description

The Sales Consultant role at PAG Direct is a full-time, on-site position based in the GTA, Thornhill and Richmond Hill, ON. In this role, the Sales Consultant engages directly with guests to understand their needs, present suitable new and pre‑owned vehicle options, and guide them through the entire sales process. Day‑to‑day responsibilities include conducting needs assessments, providing product demonstrations, explaining features and benefits of gas, hybrid, and EV models, and preparing accurate quotes. The Sales Consultant assists guests with financing and leasing options, supports trade‑in evaluations, and ensures all documentation is completed accurately and efficiently. The role also involves following up with prospective and existing guests, maintaining detailed records in dealership systems, and collaborating with service and parts teams to deliver a seamless, customer‑focused experience.

Qualifications

• Candidates should possess strong Sales Consulting and Consulting skills to identify guest needs and recommend appropriate vehicles and solutions.
• Candidates should demonstrate excellent Customer Service and Customer Satisfaction skills to build trust, foster long‑term relationships, and ensure a positive experience.
• Candidates should have clear and professional Communication skills, both verbal and written, to explain vehicle features, pricing, and financing options.
• Previous experience in automotive sales or retail sales is beneficial.
• Comfort working with digital tools, CRM systems, and online sales platforms is an asset.
• Ability to work on‑site, including evenings and weekends as required, and maintain a professional demeanor in a fast‑paced environment.
• Valid G driver’s license with a clean driving record is preferred.
• High school diploma or equivalent required; post‑secondary education in business or a related field is an asset.