Sales and Marketing Manager – Patten Homes | #0037

Thomas Cavanagh Construction Limited; Ottawa; On-site; CAD 120,000 - 150,000; Full time

Benefits offered by this job

Family, people-centric culture

Safe and healthy workplace

Internal growth opportunities

Training and development opportunities

Benefits, wellness and pension

Job summary

Patten Homes, part of the Thomas Cavanagh Construction Limited family, seeks a Sales and Marketing Manager to drive revenue growth and brand positioning across communities in Ontario. You will translate business strategy into actionable plans, align with Land, Construction, Design, and Finance, and balance high-level strategy with disciplined execution.

The role requires 10+ years in sales/marketing leadership within residential construction or related industries, strong financial acumen, and

Qualifications

• Post secondary education in Business, Marketing, Sales or related discipline; MBA considered an asset.
• 10+ years of progressive leadership experience in sales and marketing with senior level accountability.
• Proven success driving revenue growth and brand performance within residential construction or related industry.
• Demonstrated experience leading managers and senior professionals, not just individual contributors.
• Strong financial acumen with forecasting, budgeting, and performance analysis.

Responsibilities

• Own the overall sales strategy for Patten Homes, driving revenue growth and market share across communities.
• Establish enterprise sales targets, forecasts, KPIs, and reporting frameworks aligned with corporate objectives.
• Provide oversight of sales performance, pricing strategy, incentives, and pipeline management.
• Ensure best-in-class customer experience from first engagement through occupancy and warranty.
• Develop and lead the Sales team to build long-term organizational capability.
• Define and execute Patten Homes’ brand, marketing, and market strategy to position the company as the Builder of Choice.
• Oversee all marketing initiatives, including digital, traditional, experiential, and community launch strategies.
• Ensure disciplined lead generation, conversion optimization, and ROI measurement across channels.
• Provide strategic oversight of website, marketing tech stack, and CRM alignment to support scalable growth.
• Guide creative direction to ensure differentiation and alignment with target segments.
• Lead analysis of market trends, buyer behavior, competitive landscape, and economic indicators.
• Partner with Land and Construction leadership on community design, product mix, pricing architecture, and release strategies.
• Stay current with design trends, materials, construction innovation, and sustainability practices.
• Translate market intelligence into actionable recommendations for senior leadership.
• Serve as a key contributor to corporate planning, budgeting, and forecasting processes.
• Accountable for sales and marketing budgets, vendor performance, and resource allocation.
• Establish governance, standards, and processes for consistency, efficiency, and scalability.

Skills

Leadership

Strategic sales

Brand management

Forecasting

Executive communication

Education

MBA

Business/Marketing/Sales degree

Tools

CRM systems

Marketing tech stack

Job description

Sales and Marketing Manager – Patten Homes | #0037

For more than 25 years, Patten Homes has become synonymous with thriving communities and exceptional living.

As a Cavanagh Company, Patten Homes is backed by 70 years of legacy and experience in the construction industry. This rich background speaks directly to Patten’s understanding of quality craftsmanship and homebuilding.

Through our customer-first approach to home building, we incorporate layouts, styles, and aesthetics that make sense for the unique needs and lifestyles of each and every one of our clients. With Patten Homes, every corner, every fixture, every brick echoes our commitment to unmatched quality. We not only offer a more premier product than many in homebuilders in the industry but ensure that our customers receive an unparalleled value. Our layouts foster community, and our homes embody the perfect balance of luxury and practicality, ensuring you get more for your investment.

Today, we’re proud of the hundreds of homes we’ve built and the communities that thrive under the Patten name

Overview:

The Sales and Marketing Manager is accountable for revenue generation, brand positioning, and customer experience across all communities, while playing a key role in corporate planning, product strategy, and long term growth.
As a member of the leadership team, the Sales and Marketing Manager sets vision and direction for the sales and marketing functions, translates business strategy into executable plans, and ensures tight alignment with Land, Construction, Design, and Finance. This role balances high level strategy with disciplined execution and measurable outcomes.

Duties & Responsibilities:

• Own the overall sales strategy for Patten Homes, driving sustainable revenue growth, market share expansion, and absorption performance across all communities.
• Establish enterprise level sales targets, forecasts, KPIs, and reporting frameworks aligned with corporate objectives.
• Provide oversight of sales performance, pricing strategy, incentives, and pipeline management.
• Ensure a best in class customer experience from first engagement through occupancy and warranty, reinforcing brand trust and loyalty.
• Develop and lead the Sales team to build long term organizational capability.

Marketing and Brand Strategy and Execution

• Define and execute Patten Homes’ brand, marketing, and market strategy, positioning the company as the Builder of Choice.
• Oversee all marketing initiatives, including digital, traditional, experiential, and community launch strategies.
• Ensure disciplined lead generation, conversion optimization, and ROI measurement across all marketing channels.
• Provide strategic oversight of the corporate website, marketing technology stack, and CRM alignment to support scalable growth.
• Guide creative direction to ensure consistency, differentiation, and alignment with target customer segments.
• Lead analysis of market trends, buyer behavior, competitive landscape, and economic indicators to inform strategic decisions.
• Partner with Land and Construction leadership on community design, product mix, pricing architecture, and release strategies.
• Stay current with design trends, materials, construction innovation, and sustainability practices, integrating insights into product and brand strategy.
• Translate market intelligence into actionable recommendations for senior leadership.

Leadership, Governance & Financial Management

• Serve as a key contributor to corporate planning, budgeting, and forecasting processes.
• Accountable for sales and marketing budgets, vendor performance, and resource allocation.
• Establish governance, standards, and processes to ensure consistency, efficiency, and scalability across communities.
• Present performance insights, risks, and strategic recommendations to the executive team.
• Foster a high performance, accountability driven culture across sales and marketing

Requirements:

• Post secondary education in Business, Marketing, Sales, or a related discipline; MBA considered an asset.
• 10+ years of progressive leadership experience in sales and marketing, with senior level accountability.
• Proven success driving revenue growth and brand performance within residential construction, real estate development, or a related industry.
• Demonstrated experience leading managers and senior professionals, not just individual contributors.
• Strong financial acumen with experience in forecasting, budgeting, and performance analysis.
• Exceptional executive communication, influence, and stakeholder management skills

Cavanagh Employee Benefits:

• Family, people-centric culture
• Safe and healthy workplace, promoting well being
• Internal growth opportunities
• Training and development opportunities
• Benefit, Wellness and Pension Programs

Wage Range:

The salary range for this position in Ontario at the start of employment is expected to be between $120,000 and $150,000 per year. However, the range offered is based on local job market factors and may vary further depending on factors specific to the selected job candidate, such as job-related knowledge, skills, experience, and other objective business considerations.

The above statements are intended to describe the general nature and level of work being performed by people assigned to the classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.