Sales and Marketing Manager

EWS Group; Old Toronto; Remote; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company that is revolutionizing the transportation industry with innovative SaaS solutions. As a Sales and Marketing Manager, you will be at the forefront of driving sales strategies and leading a dynamic team to achieve ambitious goals. This role offers the opportunity to shape the future of the company by developing effective sales processes, managing key client relationships, and optimizing marketing efforts. Your expertise will be crucial in navigating the fast-paced market and ensuring the success of our initiatives. If you are a results-driven leader with a passion for technology and sales, this is the perfect opportunity to make a significant impact.

Qualifications

• 3-5 years of software sales and marketing experience required.
• Strong work ethic and proven track record in sales management.

Responsibilities

• Develop and execute sales and marketing strategies to meet targets.
• Lead and motivate the sales team for optimal performance.
• Analyze marketing results and optimize campaigns based on data.

Skills

Consultative Software Sales

Sales Team Management

Negotiation Skills

Data Analysis

SEO Optimization

Hubspot Knowledge

Project Management

Tools

CRM Software

Marketing Automation Tools

Job description

Sales and Marketing Manager

Apply locations Remote Canada (ON) time type Full time posted on Posted 7 Days Ago job requisition id R42437

Job Description:

Sales and Marketing Manager

Tracx Systems, LTD.

Remote - Canada

COMPANY

At Tracx, we're shaking up the transportation industry with next-gen tech. Since 2015, our SaaS solutions have powered hundreds of businesses, helping them enhance operational efficiency and simplify complex logistics processes for the general freight, USPS Mail, brokerage, intermodal, and livestock hauling industries. A division of Jonas Software, we offer flexible remote and hybrid work options from our HQ Lethbridge, Alberta, and across the US and Canada.

WHAT YOU’LL DO

• Establish forecasts based on company goals and execute a sales and marketing strategy to achieve individual and team targets.
• Hire, develop, and motivate sales team members to exceed objectives, with an eye on productivity and continual improvement.
• Create commission plans to financially incentivize performance.
• Set and maintain an annual sales budget.
• Develop an end-to-end sales process that maximizes win rates, including effective outreach sequences, communications, product demonstrations, and pricing presentations.
• Maintain accurate pipelines to demonstrate how you will meet monthly, quarterly, and annual sales objectives.
• Lead the sales team in sourcing new opportunities through existing contacts and outbound strategy.
• Actively participate in outbound sales activities to generate high-quality opportunities, including securing larger, enterprise deals.
• Close deals directly with key clients, ensuring the acquisition of high-value accounts.
• Work closely with the sales team to refine strategies for closing larger deals and expanding our presence in key markets.
• Track results obsessively. Set and monitor team KPIs, ensure accurate data entry into our CRM, and analyze results by reporting regularly on industries, competitors, conversion rates, and more.
• Actively own a vibrant competitors list. Monitor and share insights on industry and product trends.
• Serve as project manager for the marketing function, setting clear priorities, maintaining a detailed marketing calendar, and ensuring all campaigns and initiatives are delivered on time.
• Own the analysis of marketing results and leverage quantitative data to optimize campaigns continually.
• Own the content strategy, SEO optimization, and improvements to our website to make the website an effective tool for lead generation and a strong reflection of our brand.
• Track key metrics like lead generation, conversion rates, and cost-per-acquisition to assess ROI.
• Foster partnerships with industry organizations and thought leaders to promote our brands and uncover sales opportunities.
• Work alongside our President to establish strategic pricing structures for long-term profitability, retention, and growth.
• Keep abreast of other departments’ priorities and be willing to help with key projects as needed.

WHO YOU ARE

• 3-5 years of consultative software sales and marketing experience, including 2+ years of management experience.
• A strong work ethic, drive for results, and the capacity to succeed in a fast-paced environment and meet deadlines.
• Proven track record of hitting or exceeding annual quota and managing a successful sales team.
• Ability to direct others in a manner that drives results, brings out the best in people, and maintains a two-way dialogue.
• An outside-of-the-box thinker with the ability to take real-time data, adjust, and make impactful informed business decisions.
• Solution selling experience preferred, with ability to focus on return-on-investment benefits.
• Ability to negotiate skillfully in complex situations with both internal and external groups and to educate others on negotiation techniques.
• Excellent organizational skills and ability to share that knowledge with team members.
• Impeccable written and verbal communication.
• Knowledge of Hubspot is an asset.
• Knowledge of SEO and website optimization best practices is an asset.
• Ability to travel to industry conferences and/or corporate offices annually.

Business Unit:

Tracx

Scheduled Weekly Hours:

40

Number of Openings Available:

1

Worker Type:

Regular

More About Jonas Software:

Jonas Software is the leading provider of enterprise management software solutions to various industries. Our vision is to be the branded global leader across these vertical markets and recognized as the trusted provider of 'Software for Life'.

Jonas Software is an Equal Opportunity Employer.

If you need accommodation for a disability at any stage of the application process or want more information on our accommodation policies, contact recruitment at [e-mail] or 905-470-4600.