Digital Marketing Manager Sales & Marketing · Canada (Remote)

BigHand Limited; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Lead to spearhead their digital strategy and optimize paid media efforts. This role is pivotal in driving marketing-qualified leads and pipeline growth through innovative digital campaigns and strategic oversight of social media. You will have the opportunity to work in a fully remote environment, collaborating with a global team while ensuring that all digital initiatives align with the company's demand generation objectives. If you are passionate about digital marketing and thrive in a dynamic setting, this position offers a pathway to make a significant impact on the company's growth and success.

Benefits

15 days holiday per year

3 additional days off between Christmas & New Year

Wellbeing benefits including medical, dental, vision

Company-wide Wellness day

Career growth opportunities

Family benefits including enhanced parental leave

Financial benefits including retirement plan

Flexible spending options

Opportunities for volunteer events

Qualifications

• 5+ years in digital marketing with a focus on paid media and lead generation.
• Proven experience managing campaigns on LinkedIn Ads and Google Ads.

Responsibilities

• Own and optimize digital channels to drive demand generation results.
• Manage paid media strategy and oversee social media alignment.

Skills

Digital Marketing

SEO

CRO

Paid Media

Lead Generation

Communication Skills

Budget Management

Team Management

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

Pardot

Google Analytics

SEMrush

Looker

Job description

About BigHand

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

About the role

The Digital Marketing Lead owns BigHand’s overall digital strategy, paid media, and social oversight, ensuring all digital efforts contribute to MQL, SAL, and pipeline growth.

This role focuses on paid media campaigns and digital audience engagement. Additionally, they provide strategic oversight of social media, ensuring alignment across Demand Generation, Product Marketing, and Content teams.

This role reports to the Head of Demand Generation and manages one direct report, a Website & SEO Manager.

What you’ll do

1. Digital Channels & Technology Stack Ownership: Own and optimize Digital’s channels, platforms, and tools to drive demand gen results. Evaluate, introduce, or retire technologies based on performance, pipeline impact, and scalability. Ensure seamless integrations between paid media, website, CRM (Salesforce), and marketing automation tools (Pardot, Qualified, etc.).
2. Paid Media & Digital Retargeting: Own paid media strategy and execution, primarily on LinkedIn and other high-intent channels. Design and optimize always-on LinkedIn nurture campaigns to engage ICPs continuously. Manage retargeting strategy to increase conversion rates and re-engage lost opportunities.
3. Digital Strategy & Social Oversight: Own the overall digital strategy, ensuring alignment with demand generation objectives. Oversee social media strategy across teams (Demand Gen, Product, Content). Ensure best practices for LinkedIn and other channels are followed. Provide strategic input on messaging, targeting, and engagement.
4. Prospect Journey Optimization & Lead Flow: Optimize the UX and UI of the website, identifying journeys, entry and exit points to improve conversions. Ensure lead scoring and sales handoff processes are optimized to accelerate pipeline movement.
5. Performance Tracking & Reporting: Own digital performance review, analyzing CPL, ROI, pipeline velocity, and MQL/SAL contributions. Evaluate digital investments and channel effectiveness, making adjustments to improve ROI. Deliver quarterly digital insights, ensuring strategy adjustments are based on data-driven decisions.

Key Deliverables:

1. Always-on LinkedIn nurtures & retargeting programs that increase MQL/SAL conversion rates.
2. Optimized website strategy ensuring landing pages, UX, and SEO drive demand generation and pipeline growth.
3. Strategic oversight of social media efforts, ensuring consistency and effectiveness across teams.
4. Ownership of the digital technology stack, ensuring high-performing tools and improving ROI.
5. Digital performance insights to refine strategies based on pipeline movement.

What we’re looking for

• 5+ years of experience in digital marketing, including SEO, CRO, paid media, and lead generation.
• Proven hands-on experience managing paid media campaigns (LinkedIn Ads, Google Ads, display, video, and retargeting).
• Expertise in lead acquisition, digital pipeline acceleration, and ROI-driven growth strategies.
• Strong financial acumen and experience managing budgets for paid media and digital investments.
• Working knowledge of CRM, CMS, and ABM tools (Salesforce, Pardot, Qualified, or similar). Deep understanding of digital marketing metrics and analytics tools (Google Analytics, SEMrush, Looker, etc.) and the ability to translate data into actionable insights.
• Strategic oversight of social media, ensuring organic and paid efforts align with demand generation objectives.
• Excellent communication skills, with the ability to influence cross-functional teams, facilitate processes, and present insights convincingly.
• Ability to initiate and execute strategic, cross-functional projects with minimal supervision.
• Strong track record of successfully managing a small team (2+), third-party web developers, and digital agencies.
• Comfortable working in a remote, global organization, collaborating across time zones.
• Experience in B2B SaaS, enterprise software, or professional services marketing.
• Proficiency in Conversion Rate Optimization (CRO) and enhancing website user experience (UX). Familiarity with multi-touch attribution models to optimize demand generation effectiveness.
• Experience running ABM-focused digital campaigns in collaboration with sales teams.
• Certifications in digital marketing platforms (Google Ads, LinkedIn Marketing Solutions, Pardot, etc.). Understanding of AI-driven marketing tools for audience segmentation and personalization.

What we offer

• 15 days holiday per year (exc. public holidays) + 2 personal days to take for anything you like!
• 3 additional BigHand days off between Christmas & New Year.
• Wellbeing benefits including medical, dental, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG).
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health.
• Opportunities to give back with company volunteer events and individual volunteer days.
• Career growth opportunities and study leave options.
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support.
• Financial benefits including retirement plan, life assurance, and flexible spending.
• Fully remote working.
• Growing business with a global presence and a true focus on work-life balance.

Our DEI Commitment

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.

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