Sales and Marketing Manager

All Seniors Care Living Centres; Oakville; Presencial; CAD 60.000 - 85.000; Jornada completa

Descripción de la vacante

All Seniors Care Living Centres is seeking a motivated sales professional to drive occupancy growth for seniors living. You will manage the full sales cycle from inquiry to move-in, conduct tours, and build lasting relationships with residents, families and referral partners.

Ideal candidates have 3+ years of sales experience in seniors housing, health care or hospitality, with strengths in CRM usage, presentations, and collaborative marketing initiatives across digital and print channels.

Formación

• Post-secondary education in Business, Marketing, Communications, Health Administration, Gerontology, Nursing or related field preferred.
• Minimum of three years of sales experience in seniors housing, health care, or related sector.
• Proven success in achieving sales targets and occupancy goals.

Responsabilidades

• Achieve monthly, quarterly and annual occupancy goals.
• Manage the full sales cycle from inquiry through move-in.
• Conduct tours and presentations for prospective residents and families.
• Follow up on leads and maintain accurate records in CRM.
• Develop personalized sales strategies and residency documentation.
• Build relationships with seniors, families, health care professionals, and referral partners.
• Coordinate open houses, seminars and community events.
• Monitor market trends and competitor activities.
• Guide residents and families through decision-making with empathy.

Conocimientos

Relationship building

Consultative selling

CRM proficiency

Time management

Presentation skills

Educación

Post-secondary education in relevant field

Herramientas

CRM systems

MS Office

Descripción del empleo

The ideal candidate is an empathetic, results-driven sales professional with at least three years of experience, preferably in seniors living, health care or hospitality, and proven success in achieving sales targets. They excel at managing the full sales cycle, building relationships with seniors, families and referral partners, and using CRM systems and marketing initiatives to drive occupancy growth.

Responsibilities

• Achieve monthly, quarterly and annual occupancy goals.
• Manage the full sales cycle, from initial inquiry through move-in.
• Conduct tours and presentations for prospective residents and their families.
• Follow up on leads promptly and maintain accurate records in the customer relationship management (CRM) system.
• Develop personalized sales strategies and prepare residency agreements and related documentation.
• Build and maintain relationships with seniors, families, health care professionals, social workers, discharge planners and referral partners.
• Represent the residence at community events, trade shows and networking opportunities.
• Collaborate with corporate and local teams to implement marketing initiatives and promote the residence through digital, print and community channels.
• Coordinate open houses, educational seminars and community events.
• Monitor local market trends and competitor activities.
• Guide prospective residents and their families through the decision-making process with empathy and professionalism.
• Support a smooth transition from inquiry to move-in, including resident onboarding and orientation as needed.
• Address questions and concerns in a timely and compassionate manner.
• Maintain sales activity and forecasting reports, and monitor conversion rates, lead sources and occupancy trends.
• Provide regular updates to senior leadership and develop action plans to address occupancy challenges.

Qualifications

• Post-secondary education in Business, Marketing, Communications, Health Administration, Gerontology, Nursing or a related field is preferred.
• Minimum of three years of sales experience, preferably in seniors housing, retirement living, health care, hospitality or a related sector.
• Proven success in achieving sales targets and occupancy goals.
• Experience working with older adults and their families.
• Strong consultative selling and relationship-building skills.
• Excellent verbal and written communication, customer service and presentation skills.
• Ability to work independently while collaborating with cross-functional teams.
• Proficiency with CRM systems and Microsoft Office applications.
• Strong organizational, planning and time-management skills.
• Understanding of seniors living, retirement residence operations and aging-related services.

Accessibility Accommodation

The Company is an equal opportunity employer committed to a diverse, inclusive, and accessible workplace. Disability-related accommodations, including accessible assessment and selection materials, are available upon request throughout the recruitment and selection process. Please include accommodation requests with your application or advise the recruiter when contacted.

For more information about All Seniors Care, visit www.allseniorscare.com.