Sales and Marketing, Manager

Groupe Nordik; Chelsea; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading wellness spa company in Canada seeks a Sales and Marketing Manager to drive local marketing strategies and build partnerships. The role requires a blend of experience in marketing and project management, with a strong emphasis on bilingual communication. Join a team committed to well-being and innovation, offering competitive salary and benefits including free spa access.

Benefits

Comprehensive benefits package

Free spa access for yourself and a guest

Discounts on services

Access to on-site fitness facility

Personalized training and development program

Qualifications

• Minimum of 3–5 years of experience in marketing and communications.
• Bilingual in French and English is required.
• Experience in wellness, tourism, or spa industry is an asset.

Responsibilities

• Develop and implement local marketing initiatives aligned with corporate strategy.
• Identify and maintain strategic partnerships to enhance brand visibility.
• Manage local events and measure the effectiveness of marketing initiatives.

Skills

Partnership Management

Project Management

Bilingual Communication

Strategic Marketing

Education

College or University Degree in Marketing

Tools

MS Office Suite

Graphic Production Processes

Job description

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Groupe Nordik is the leading creator of wellness spa villages, including the largest spa (Chelsea, QC) and the largest event sauna (Whitby, ON) in North America.

Since opening our doors in 2005, we have grown to now welcome over 500,000 visitors per year across our 3 existing locations (Nordik Spa Village Chelsea (QC), Thermea Spa Village Winnipeg (MB), and Whitby (ON)).

Our team of 700 employees brings our operations to life through their innovative approach to well-being. Each team at Groupe Nordik plays an important role in making our ambitious creations a reality.

Every one of our colleagues is a passionate individual who wants to make a difference. This passion, combined with innovation, allows us to grow.

What you will do :

Under the supervision of the Senior Manager, Marketing Strategy, and in close collaboration with the regional management team, the Sales and Marketing Manager plays a strategic role by implementing local marketing initiatives aligned with the company’s corporate strategy. Simultaneously, the Marketing Manager acts as a commercial representative, prospecting new partners and identifying business opportunities to expand the network and drive sales. This key position actively contributes to business development, partnership management, as well as the planning and execution of events aimed at promoting and enhancing the visibility of the Nordik Spa Village brand.

Responsibilities :

• Contribute to the development and adaptation of the spa’s marketing strategy to reflect the local market's specificities while ensuring alignment with the company’s overall strategy.
• Identify, develop, and maintain strategic partnerships to support visibility and growth objectives, while ensuring their profitability. This includes negotiating agreements, monitoring ongoing partnerships, and evaluating their return on investment.
• Proactively identify and seize new business opportunities to increase brand awareness and generate revenue. As the sales and marketing manager, you will work closely with the management team to develop targeted sales initiatives tailored to the local market. This includes managing influencer partnerships, coordinating media and tourism visits, and negotiating strategic collaborations. The main goal is to maximize sales, attract new customers, and enhance engagement with key audiences to support brand growth.
• Select, develop, and / or participate in local events that contribute to strengthening brand recognition and image. This responsibility includes end-to-end organization, logistics, and management of events.
• Work closely with the spa management team to understand site-specific needs and adapt local marketing strategies accordingly. Act as the point of contact between the corporate office and the spa for the implementation of the marketing strategy.
• Oversee the Christmas kiosk program, ensuring complete campaign planning—from initial strategy to field execution. This includes recruiting and managing a dedicated team, organizing operations, and implementing the actions necessary to meet established objectives.
• Act as a brand ambassador for Nordik Spa-Nature at local events, business meetings, trade shows, and other networking opportunities.
• Monitor and assess the effectiveness of marketing initiatives in terms of visibility, engagement, and ROI. Provide regular reports and post-event reviews.
• Participate in the development and oversight of content production for social media and other communication channels such as public relations and internal communications, in line with the company’s overall communication strategy.

To succeed in this role, you will need to have :

• College or university degree in marketing, communications, public relations, or a related field.
• Minimum of three to five (3–5) years of experience in a similar marketing and communications role.
• Bilingualism (French and English), both spoken and written, is required.
• Excellent command of the MS Office Suite (Word, Excel, Outlook, PowerPoint).
• In-depth knowledge of graphic production processes (design, printing, etc.).
• Strong partnership and project management skills.
• Excellent communication skills and the ability to work effectively with a variety of internal and external stakeholders.
• Strong organizational skills, ability to work under pressure, and manage multiple projects simultaneously.
• Experience in the wellness, tourism, or spa industry is an asset.

Your Profile Stands Out Thanks To :

• Your experience in strategic marketing and partnership management, with the ability to develop local initiatives while aligning with the broader corporate strategy.
• Your skills in event and project management, as well as in negotiating with external partners.
• Your proactive approach and sense of initiative, allowing you to seize business opportunities and work independently.
• Excellent communication skills in both French and English, with the ability to manage several projects at once.
• Your collaborative spirit and ability to work across departments to achieve common goals.

Salary and benefits :

• Competitive salary based on the Groupe Nordik’s pay scale.
• Access to a comprehensive benefits package, including telemedicine.
• Free spa access for you and a guest of your choice.
• Discounts on food, massage therapy, and aesthetic services at our spas.
• Free access to an on-site fitness facility.
• A warm and welcoming work environment with free parking and complimentary non-alcoholic beverages.
• A personalized training and development program.

Work Schedule and Status :

• Full-time position, Monday to Friday (40 hours per week), with regular availability required outside these hours, including mornings, evenings, and weekends.
• Hybrid work environment.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Wellness and Fitness Services

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Manager Sales And Marketing • Chelsea, QC, Canada