Sales and Marketing Associate

Conch Charters; Peterborough; On-site; CAD 84,104 - 126,156; Full time

Job summary

Conch Charters is seeking a creative social media content specialist based in Tortola, focusing on Instagram, Facebook, and MailChimp to showcase our yachts and sailing vacations.

You will develop content strategies, produce high-quality visuals and videos, engage followers, and support sales events like the Annapolis Sailboat Show while maintaining a strong brand presence in the BVIs.

Qualifications

• 2+ years in social media content creation or a similar creative role.
• Strong video editing, photography, and design skills.
• Able to work flexible hours including occasional weekends.
• Must live the sailing lifestyle.
• Ability to sail is a bonus.

Responsibilities

• Take an active role with Conch Charters Instagram, Facebook, and other social channels, ensuring content is engaging, relevant, and aligned with our brand identity.
• Develop and execute content strategies to grow our audience, increase engagement, and drive brand awareness.
• Create high-quality visual and video content, including walkthrough videos, reels, stories, and posts, showcasing our yachts and sailing vacations in the BVIs in fun, trending, and engaging ways.
• Stay ahead of social media trends, memes, and viral moments to keep our content fresh and exciting.
• Engage with followers, respond to messages/comments, and build an active online community.
• Provide reports on social media performance and suggest creative improvements.
• Carry out SEO analysis of Conch’s website.
• Take a lead on maintaining a high-quality portfolio of photographs for each boat in fleet, to showcase it's features for the website listing.
• Create a compelling yacht charter listing for each boat in fleet.
• Take a lead on taking photos of boat systems for boat books.
• Create email marketing content for weekly updates on the news on the fleet and the BVI.
• Work with the sales team to organise the Annapolis Sailboat Show.
• Develop creative copies for magazine ads.
• Deliver phenomenal levels of customer, always going the extra mile.
• Step into the role of a Customer Service and deliver chart briefs and help support charter starts.
• Dominate sales enquiries.
• A team player - You'll collaborate with the Ops Team to create compelling content to drive brand awareness.

Skills

Social media

Video editing

Photography

Content creation

SEO analysis

Analytics

Copywriting

Branding

Tools

Instagram

Facebook

MailChimp

Job description

Where you will be based:

This is a full time, shore based role, located at our base in Road Town, Tortola - the heart of the beautiful British Virgin Islands. This is the sailing capital of the world.

We offer a competitive salary in USD, and a easy-going work environment.

It's perfect for someone who loves being on the water & is looking to live in the flip-flop weather all year round.

We are looking for:

• A creative powerhouse - You love crafting compelling content and have a strong understanding of Instagram, Facebook, and MailChimp and emerging social trends.
• Independent & self-motivated - You take initiative and thrive in a role where you have creative freedom.
• Engaging & energetic - You’re not just behind the camera; you enjoy interacting with customers and making people smile.
• Brand-savvy - You understand how to create content that’s fun and unique while staying on-brand
• Tech & social media proficient - You’re comfortable with content creation tools, editing apps, and analytics platforms.
• 2 years minimum years of experience in social media content creation or a similar creative role.
• Strong video editing, photography, and design skills.
• Ability to work flexible hours, including occasional weekends.
• Physically fit to get on and off boats.
• Must live the sailing lifestyle.
• Ability to sail is a bonus.

About the job:

• Take an active role with Conch Charters Instagram, Facebook, and other social channels, ensuring content is engaging, relevant, and aligned with our brand identity.
• Develop and execute content strategies to grow our audience, increase engagement, and drive brand awareness.
• Create high-quality visual and video content, including walkthrough videos, reels, stories, and posts, showcasing our yachts and sailing vacations in the BVI in fun, trending, and engaging ways.
• Stay ahead of social media trends, memes, and viral moments to keep our content fresh and exciting.
• Engage with followers, respond to messages/comments, and build an active online community.
• Provide reports on social media performance and suggest creative improvements.
• Carry out SEO analysis of Conch’s website.
• Take a lead on maintaining a high-quality portfolio of photographs for each boat in fleet, to showcase it's features for the website listing.
• Create a compelling yacht charter listing for each boat in fleet.
• Take a lead on taking photos of boat systems for boat books.
• Create email marketing content for weekly updates on the news on the fleet and the BVI.
• Work with the sales team to organise the Annapolis Sailboat Show.
• Develop creative copies for magazine ads.
• Deliver phenomenal levels of customer, always going the extra mile.
• Step into the role of a Customer Service and deliver chart briefs and help support charter starts.
• Dominate sales enquiries.
• A team player - You'll collaborate with the Ops Team to create compelling content to drive brand awareness.