Marketing Manager

Envol; Burnaby; Hybrid; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Four weeks paid vacation

Comprehensive benefits package

Hybrid work after 3 months

Job summary

M&P Mercury is seeking a strategic Marketing Manager to lead integrated campaigns, craft luxury brand experiences, and drive demand across product lines. You will oversee digital marketing, content creation, events, and partnerships, guiding a small team with ownership and autonomy.

The role emphasizes budget discipline, vendor management, and the ability to translate analytics into compelling brand storytelling for premium marine lifestyles.

Qualifications

• 35 years of experience in senior marketing roles preferred.
• Proven track record leading integrated campaigns and managing multiple projects.
• Strong digital analytics and content production skills.

Responsibilities

• Lead marketing strategy and multi-channel campaigns to elevate the luxury brand.
• Oversee digital marketing, content creation, and showroom storytelling.
• Manage budgets, vendors, and cross-functional teams to drive demand.
• Partner with leadership to plan premium events and co-branded activations.
• Mentor the marketing team to deliver high-quality assets on time.

Skills

Integrated marketing

Brand strategy

Digital advertising

Team leadership

Content creation

Analytics

Education

Marketing degree

Tools

Adobe Creative Suite

HubSpot CRM

SEO/SEM tools

Job description

M&P Mercury is on the hunt for a strategic and creative Marketing Manager to lead bold campaigns, craft unforgettable experiences, and grow a brand built on excellence, legacy, and adventure.

ABOUT YOU

As M&P Mercurys next Marketing Manager, you will lead integrated marketing initiatives that elevate our brand, enrich the luxury customer experience, and drive demand across all product and service lines. With 35 years of experience, you thrive in a fast-paced, entrepreneurial environment, bring an innovative mindset, a people-centric leadership style, and budget discipline to grow brand awareness and create memorable on- and off-water moments.

Polished yet creative, strategic yet hands-on, you understand the nuances of luxury, the emotional appeal of the on-the-water lifestyle, and the importance of trust and relationships. Inspired by ultra-premium brands like Rolls-Royce, Hermès, and Patek Philippe, you bring the professionalism, energy, and enthusiasm to elevate a brand of this caliber that has thrived for over 65 years.

WHY M&P MERCURY

At M&P Mercury, we strive to take care of our team, recognize great work, and reward meaningful contributions. As part of our tight-knit, growing, and dynamic team, you can expect:

• A competitive annual salary of $80,000$100,000, plus four-weeks paid vacation.
• A comprehensive benefits package, including 50/50 extended health and dental coverage.
• A hybrid work after the first 3 months, with the ability to work from home one-day per week.
• A vibrant culture with team events, exclusive showcases, and access to Canadas premier fleet of boats.
• A team of passionate professionals, united by innovation, excellence, and a commitment to exceptional customer experiences.
• Clear pathways for career growth with a legacy brand, offering opportunities to expand your skills and advance within a thriving organization.
• True ownership and autonomy, empowering you to lead the Marketing Department and guide your team with confidence.

YOUR IMPACT

Reporting to the CEO and leading the Marketing Coordinator, you will spearhead marketing strategy and execution to elevate our brand and drive business growth. You will:

• Develop and manage a cohesive brand strategy that reflects M&P Mercurys luxury, legacy, trust, and premium marine lifestyle experience.
• Lead digital marketing initiatives, including website and inventory updates, SEO/SEM, and paid social campaigns that drive visibility and demand.
• Create compelling, high-quality content across digital, print, video, and showroom channels to support brand storytelling and sales.
• Oversee storytelling initiatives, product launches, email campaigns, blog posts, and social media to engage and inspire customers.
• Elevate the digital customer journey from initial discovery to ownership, enhancing every touchpoint.
• Partner with the Customer Experience Director to plan and execute premium events, product launches, boat shows, open houses, VIP experiences, seasonal events, and co-branded activations.
• Plan, execute, and optimize multi-channel campaigns from concept to completion, managing budgets and resources while using analytics to drive leads, conversions, and engagement.
• Conduct competitor and market research across marine, luxury, and outdoor lifestyle sectors, using insights to refine targeting, messaging, and brand positioning.
• Cross-functional collaboration across Sales, Service & Parts, Events, Administration, and Accounting to deliver exceptional customer touchpoints throughout the journey.
• Build and maintain relationships with premium brands, influencers, marinas, industry associations, and manufacturers, driving strategic collaborations that elevate brand presence and enhance the customer experience.
• Manage creative and vendor relationships, including agencies, photographers, videographers, and freelancers.
• Lead and mentor the Marketing Coordinator to deliver high-quality assets and content that align with brand standards, on time and within budget.

YOUR BACKGROUND

• 35 years of progressive experience as a Senior Marketing Specialist or Marketing Manager, ideally within marine, luxury retail, or premium lifestyle.
• Proven track record leading integrated marketing campaigns and managing multiple projects simultaneously under tight deadlines.
• Proficient in design, content, and digital tools, including Adobe Creative Suite, Canva, social media scheduling platforms, and website management systems.
• Strong command of digital marketing analytics, able to translate data from Google Analytics, CRM platforms, and social insights into actionable qualitative and quantitative reports.
• Experienced in managing sizable marketing budgets, optimizing spend, staying on budget, and leveraging strong negotiation skills to maximize ROI.Versed in event coordination and high-touch activations, delivering flawlessly executed experiences with meticulous attention to detail.
• Creative and strategic thinker with exceptional writing, storytelling, and content skills tailored to luxury audiences.
• Hands-on marketing leader with a practical, roll-up-your-sleeves approach, experienced in mentoring teams, growing brand presence, and managing day-to-day details.
• Professional and tactful, able to maintain confidentiality when working with ultra-high-net-worth or public-profile clients.

NICE-TO-HAVES

• A diploma or bachelors degree in marketing or a related field is an asset.
• Experience with CRM systems, particularly HubSpot, is a plus.
• Agency experience in marketing or brand management is advantageous.
• Passion for boating, luxury products, or outdoor recreation is highly valued.

OUR VALUES - WHAT DRIVES US AT M&P MERCURY

At M&P Mercury, our mission is simple to make the boating lifestyle the most rewarding, fulfilling, and memorable experience possible. We strive to achieve this commitment by:

• Providing premium quality products and professional services.
• Treating every person who comes onto our premises as a potential lifetime client and friend.
• Continually exceeding our customers expectations.
• Embracing honesty, fairness, and a genuine concern for our customers wants and needs.
• Striving to improve our services, processes, human relations, and quality.

ABOUT M&P MERCURY

M&P Mercury, a tight-knit and customer-centric small business, is a leader in the marine and luxury boating industry. Since 1957, M&P Mercury strives to share our passion for boating and use it to bring people together. Recognized by Boating Industry Magazines Top 100 Dealers as Canadas #1 dealer, we sell more than just boats; we sell enjoyment, luxury and top-tier experiences to customers craving the on-water lifestyle. With five locations across BC in Burnaby,Vancouver, North Vancouver, Kelowna, and Nanaimo, we pride ourselves on an exceptional, professional and a superb sales and services experience while curating a fun, growth-driven and exciting work environment for our employees to thrive in.

At M&P Mercury, we value diversity and are committed to creating an inclusive, accessible workplace. We are an equal opportunity employer and welcome applicants of all backgrounds, experiences, and identities. We also provide accommodations throughout the hiring process please let us know if you need support so we can ensure a fair and accessible experience.